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Full-Time

Senior Product Marketing Manager

Growth

Posted on 6/27/2024

Postman

Postman

1,001-5,000 employees

API building and collaboration platform

Consulting
Enterprise Software

Senior

Oakland, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Experience launching a product from no code written to GA, to first $100 million
  • Experience in a land and expand GTM model
  • 6-8 years product marketing experience in a B2B SaaS
Responsibilities
  • Onboard prospective customers with personalized paths, show them the value of the product quickly, and consistently bring awareness to the improvements we’re making/value we’re providing so they stick around (or come back) to purchase.
  • Drive expansion experiments to influence product growth
  • Build impactful messaging that communicates the value proposition of Postman, targeted at developers.
  • Influence product strategy based on customer feedback and market trends
  • Showcase the value and uniqueness of our company vision, strategy, and platform value proposition to developers across multiple channels
  • Develop and execute comprehensive content strategies to support various developer engagement programs to drive quality product evaluations and product usage.
  • Track and analyze performance, and continuously optimize content based on feedback and market dynamics to maximize ROI and drive business growth.
  • Drive launch strategy in collaboration with product, including packaging and pricing.

Postman offers a widely used API platform for efficient API building and collaboration, serving millions of developers and organizations globally. Its technologies include streamlined API building and collaboration tools, catering to over 30 million developers and 500,000 organizations worldwide.

Company Stage

Series D

Total Funding

$433M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

14%

1 year growth

21%

2 year growth

83%

Benefits

Accidental Death & Dismemberment Insurance.

Dental Insurance.

Disability Insurance.

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Life Insurance.

Mental Health Care.

Occupational Accident Insurance.

INACTIVE