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Full-Time

Martech Product Manager

Posted on 7/4/2024

Sporty Group

Sporty Group

51-200 employees

Sports app for news, scores, streaming

Consumer Software

Mid, Senior

Remote in USA

Category
Product Management
Product
Required Skills
Communications
Marketing
Requirements
  • Experience in SEO
  • Experience with CMS
  • Experience making data-driven product decisions through user research and experimentation
  • Demonstrable evidence of iterating and improving products based on feedback and performance data
  • A strong understanding of user-centered design principles
  • Experience defining and tracking OKRs or a similar goal-setting framework
  • Excellent communication, presentation and analytical skills
  • The ability to communicate clearly and efficiently in English
  • Degree or Masters in a Business, Marketing, Product or Technology discipline preferred
Responsibilities
  • Play a pivotal role in ensuring the effectiveness of our Marketing efforts
  • Drive growth in organic and paid channels using data to make decisions and drive alignment
  • Partner with the Marketing team to ensure technical requirements for all marketing efforts are defined, communicated, and achieved
  • Keep abreast of changes to regulations, landscape changes, competitors, and industry developments to identify opportunities for growth and innovation
  • Define and communicate the product roadmap
  • Prioritize a product backlog for your engineering team to work from
  • Build and maintain strong relationships with Marketing team, Project Managers, Managers, Tech Leads to effectively coordinate dependencies between tasks, development teams, or projects
  • Define and track key metrics to measure product performance and success

Sporty.com is a sports app designed for sports enthusiasts, offering features such as sports news, live football scores, live streaming, sports odds, and interactive chat. Users can follow, like, share, and watch sports content without any cost or advertisements, creating a seamless experience. The app targets sports fans who want real-time information and community engagement. Unlike competitors, Sporty.com provides free access to its services, which helps build a large user base that can be monetized through partnerships and sponsorships in the future. The goal of Sporty.com is to enhance the sports viewing experience while fostering a loyal community of sports fans.

Company Stage

N/A

Total Funding

N/A

Headquarters

Campbell, California

Founded

2013

Growth & Insights
Headcount

6 month growth

38%

1 year growth

38%

2 year growth

38%
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Simplify's Take

What believers are saying

  • Sporty.com's free-access model can attract a large, loyal user base, which can be monetized through future premium features and partnerships.
  • The acquisition of Sociable Soccer allows Sporty Group to diversify its offerings and tap into the lucrative gaming market.
  • Partnerships like the one with SES HD PLUS Ghana to deliver Euro 2024 in HD can significantly boost user engagement and platform credibility.

What critics are saying

  • Relying on partnerships and sponsorships for revenue may lead to financial instability if these collaborations falter.
  • The competitive landscape of digital sports media requires continuous innovation to maintain user interest and market position.

What makes Sporty Group unique

  • Sporty.com offers a zero-cost, ad-free experience, setting it apart from competitors who rely on advertisements for revenue.
  • The acquisition of Sociable Soccer marks Sporty Group's unique entry into the video game market, expanding its ecosystem beyond traditional sports media.
  • Strategic partnerships with sports organizations and influencers enhance the platform's content and engagement opportunities, providing a competitive edge.
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