Full-Time

Channel Marketing Manager

Consumer Segment

Confirmed live in the last 24 hours

Western Digital

Western Digital

10,001+ employees

Provides data storage solutions and services

Data & Analytics
Enterprise Software

Expert

Company Historically Provides H1B Sponsorship

Remote in UK + 1 more

More locations: Slough, UK

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Word/Pages/Docs
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
  • min. 10 years business experience. Involvement in marketing-oriented projects strongly preferred
  • Consumer/Technology brand experience preferred
  • Aptitude to understand storage technology
  • Good knowledge of market research disciplines
  • Good knowledge of business plan and marketing plan disciplines
  • Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required
  • Ability to use effective Internet/Intranet searches
  • Clearly communicate in English (verbal and written forms)
  • Speak and present effectively in one-on-one and in small group situations
  • Requires excellent communication and organization skills
  • Use initiative to proactively identify opportunities and issues
  • Conduct business in ethical manner
  • Develops and maintain effective working relationships with others
  • Maintain strict confidentiality
  • Capacity to prioritize tasks and manage time efficiently
  • Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
  • Exercises judgment within defined procedures and practices to determine appropriate action
  • Understands implication of work and makes recommendations for solution
  • Escalate problematic disputes to supervisor
  • Follows departmental and organization policies and procedures
Responsibilities
  • Develop Business and Brand Strategies for WDC Brands (WD, SanDisk PROFESSIONAL & Western Digital) in line with company Goals & Objectives
  • Manage Marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
  • Develop InStore and Online second placements of WDC products with key retailers and eTailers. Execute Category Management and Content Optimization
  • Develop quarterly digital awareness programs in conjunction with the Digital Hub &WDStore teams.
  • Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer Brands
  • Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross category placement in selected areas in store, driving in-store merchandising efforts and sales training initiatives with Distributors & Retailers
  • Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management
  • Develop and maintain productive relationships with all Customers, Partner, WDC sales, product marketing, marcom, business operations and PR staff.
  • Administer overall MDF, Claims and PA management system for region
  • Hold and conduct weekly review on promotions with sales team.
  • Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends
  • Complete special projects, reports & analysis as needed
Desired Qualifications
  • Consumer/Technology brand experience preferred

Western Digital provides a variety of data storage solutions, including Network Attached Storage (NAS), Storage Area Network (SAN), private cloud, and hyper-converged infrastructure. Their products are designed to help businesses manage and store data efficiently and reliably. For example, their all-flash arrays are optimized for high input/output applications, while the JetStor brand offers cost-effective NAS and SAN arrays that support multiple host ports for better performance. What sets Western Digital apart from its competitors is its extensive experience in the data storage market and its ability to cater to a wide range of clients, from large corporations to small businesses. The company's goal is to deliver high-value storage solutions that meet the diverse needs of its customers, ensuring they have the tools necessary for effective data management.

Company Stage

IPO

Total Funding

$927.9M

Headquarters

San Jose, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for high-capacity storage driven by AI and data-intensive applications.
  • Recent product launches cater to the expanding gaming and content creation markets.
  • Advancements in ePMR technology enhance Western Digital's competitive edge in HDDs.

What critics are saying

  • Seagate's HAMR technology may outperform Western Digital's ePMR in high-capacity HDDs.
  • Toshiba's HAMR and MAMR technologies intensify competition in the storage market.
  • Focus on consumer products may neglect enterprise client needs, risking market share.

What makes Western Digital unique

  • Western Digital leads in high-capacity HDDs with 32TB UltraSMR and ePMR technology.
  • The company offers diverse storage solutions, including NAS, SAN, and private cloud.
  • Western Digital's SanDisk and WD_BLACK brands target creators and gamers effectively.

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Benefits

Paid sick leave & vacation time

Medical/dental/vision insurance

Life, accident, & disability insurance

Tax-advantaged flexible spending and health savings accounts

Employee assistance program

Tuition reimbursement

Employee stock purchase plan

Western Digital Savings 401(k) Plan