Channel Marketing Manager

Job Description

Channel Marketing Manager, Consumer Segment, Europe is responsible for the management and coordination of Consumer marketing activities in Europe. Reporting to EMEAI Channel Marketing Director. Managing Reseller, Retail & Online Marketing. Plan and execute activities to drive maximum ROI for WDC products in the region. Demonstrate a clear understanding of all Consumer GTM and customer needs. Should be business oriented while driving activities with the sales and cross functional teams. Should have effective & adaptable working relationships & excellent communication skills.

Responsibilities

• Develop Business and Brand Strategies for WDC Brands (WD, SanDisk PROFESSIONAL & Western Digital) in line with company Goals & Objectives
• Manage Marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
• Develop InStore and Online second placements of WDC products with key retailers and eTailers. Execute Category Management and Content Optimization
• Develop quarterly digital awareness programs in conjunction with the Digital Hub &WDStore teams.
• Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer Brands
• Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross category placement in selected areas in store, driving in-store merchandising efforts and sales training initiatives with Distributors & Retailers
• Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management
• Develop and maintain productive relationships with all Customers, Partner, WDC sales, product marketing, marcom, business operations and PR staff.
• Administer overall MDF, Claims and PA management system for region
• Hold and conduct weekly review on promotions with sales team.
• Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends
• Complete special projects, reports & analysis as needed

Qualifications

Education and/or Experience

• Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
• min. 10 years business experience. Involvement in marketing-oriented projects strongly preferred
• Consumer/Technology brand experience preferred.

Specific Knowledge

• Aptitude to understand storage technology
• Good knowledge of market research disciplines
• Good knowledge of business plan and marketing plan disciplines

Computer, Software, Tools, Equipment, And Machinery Skills

• Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required,
• Ability to use effective Internet/Intranet searches

Language Skills, Able To

• Clearly communicate in English (verbal and written forms)
• Speak and present effectively in one-on-one and in small group situations

Interpersonal Skills, Able To

• Requires excellent communication and organization skills
• Use initiative to proactively identify opportunities and issues
• Conduct business in ethical manner
• Develops and maintain effective working relationships with others
• Maintain strict confidentiality

Complexity

• Capacity to prioritize tasks and manage time efficiently
• Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
• Exercises judgment within defined procedures and practices to determine appropriate action

Discretion and Decision Making

• Understands implication of work and makes recommendations for solution
• Escalate problematic disputes to supervisor
• Follows departmental and organization policies and procedures

Domestic and/or international travel may be required.