Full-Time

Channel Marketing Manager

Consumer Segment

Posted on 1/31/2025

Western Digital

Western Digital

10,001+ employees

Provides data storage solutions and devices

Data & Analytics
Enterprise Software

Expert

Company Historically Provides H1B Sponsorship

Remote in UK

The job is remote but may prefer candidates based in the UK.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Word/Pages/Docs
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

You match the following Western Digital's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
  • min. 10 years business experience. Involvement in marketing-oriented projects strongly preferred
  • Consumer/Technology brand experience preferred
  • Aptitude to understand storage technology
  • Good knowledge of market research disciplines
  • Good knowledge of business plan and marketing plan disciplines
  • Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required
  • Ability to use effective Internet/Intranet searches
  • Clearly communicate in English (verbal and written forms)
  • Speak and present effectively in one-on-one and in small group situations
  • Requires excellent communication and organization skills
  • Use initiative to proactively identify opportunities and issues
  • Conduct business in ethical manner
  • Develops and maintain effective working relationships with others
  • Maintain strict confidentiality
  • Capacity to prioritize tasks and manage time efficiently
  • Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
  • Exercises judgment within defined procedures and practices to determine appropriate action
  • Understands implication of work and makes recommendations for solution
  • Escalate problematic disputes to supervisor
  • Follows departmental and organization policies and procedures
Responsibilities
  • Develop Business and Brand Strategies for WDC Brands (WD, SanDisk PROFESSIONAL & Western Digital) in line with company Goals & Objectives
  • Manage Marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
  • Develop InStore and Online second placements of WDC products with key retailers and eTailers. Execute Category Management and Content Optimization
  • Develop quarterly digital awareness programs in conjunction with the Digital Hub &WDStore teams.
  • Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer Brands
  • Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross category placement in selected areas in store, driving in-store merchandising efforts and sales training initiatives with Distributors & Retailers
  • Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management
  • Develop and maintain productive relationships with all Customers, Partner, WDC sales, product marketing, marcom, business operations and PR staff.
  • Administer overall MDF, Claims and PA management system for region
  • Hold and conduct weekly review on promotions with sales team.
  • Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends
  • Complete special projects, reports & analysis as needed
Desired Qualifications
  • Consumer/Technology brand experience preferred

Western Digital offers a range of data storage solutions, including Network Attached Storage (NAS), Storage Area Network (SAN), private cloud, and hyper-converged infrastructure, designed for efficient data management. Their products, such as all-flash arrays and JetStor NAS/SAN options, support high data throughput and multiple host ports for enhanced performance. Unlike many competitors, Western Digital combines extensive industry experience with a focus on high-value solutions for a diverse clientele, from large corporations to small businesses. The company's goal is to be a reliable partner by providing innovative and dependable data storage solutions.

Company Stage

IPO

Total Funding

$927.9M

Headquarters

San Jose, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven storage boosts Western Digital's market expansion opportunities.
  • New 32TB HDDs position Western Digital as a leader in enterprise storage solutions.
  • Focus on gaming and creative markets could capture rapidly growing consumer segments.

What critics are saying

  • Seagate's HAMR technology may challenge Western Digital's market share in high-capacity storage.
  • Shift towards SSDs could impact Western Digital's focus on high-capacity HDDs.
  • Continuous R&D investment is necessary to keep pace with rapid industry innovation.

What makes Western Digital unique

  • Western Digital leads with innovative ePMR and UltraSMR technologies for high-capacity storage.
  • The company offers diverse solutions, including NAS, SAN, and private cloud infrastructures.
  • Western Digital's SanDisk brand is renowned for high-speed, portable storage solutions.

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Benefits

Paid sick leave & vacation time

Medical/dental/vision insurance

Life, accident, & disability insurance

Tax-advantaged flexible spending and health savings accounts

Employee assistance program

Tuition reimbursement

Employee stock purchase plan

Western Digital Savings 401(k) Plan

INACTIVE