Growth Marketing Lead
Confirmed live in the last 24 hours
Experience Level
Desired Skills
Data Analysis
Google Analytics
Lead Generation
  • You're excited about helping people build careers that truly work for them and improving how people work and grow within companies
  • You have +5 years of experience growing an early stage tech startup, driving revenue, building marketing programs from scratch, and driving product market fit
  • You thrive in a fast-paced, scrappy, ambiguous start-up environment
  • You are excited to collaborate and receive feedback. You believe that great work is produced with others: you are not afraid to have your voice heard or your mind changed
  • You have strong experience across growth marketing (demand generation), Loyalty/Retention, marketing funnels, user journey analysis, A/B testing, and managing tactics across the full customer funnel from acquisition to retention. You must have in-depth knowledge and expertise in CRM, partner, and content marketing
  • You have extensive experience in B2B marketing, and ideally have grown membership on a B2B platform, marketplace, and/or subscription service. You know how to analyze data, A/B test to drive inbound leads and lift conversion rates
  • You're an excellent communicator and copywriter
  • You can flex creative and analytical muscles. You can flex across product and content marketing in pursuit of our growth
  • You have knowledge of Campaign Management Tools and Analytics Tools (eg. MixPanel, Google Analytics, HubSpot)
  • Start-ups take a village! You are a key player when working with a team
  • You love that marketing is a deeply cross-functional role and feel energized by collaborating with product, sales, community, and member success (among others) to achieve meaningful goals
  • Build a Growth Engine: Build out the structure and lead rapid experimentation and iteration to drive growth alongside our sales and member success collaborators
  • Take Ownership Over the Full Customer Marketing Cycle: From driving inbound leads to retention and loyalty, help us craft the ideal customer journey that can help people get the most out of Mento, coaching, and our platform, and feel surprised and delighted on every step of the journey
  • Set and Achieve Ambitious Growth Targets and strike a balance between longer-term strategic brand building initiatives, efforts to drive product adoption, mid-term lead generation and nurturing, and immediate quick wins to achieve growth & ROI targets
  • Be a Strategic Thought Partner and Leader on path from 0-1: This role provides a unique opportunity for leadership and partnership with the founding team. We are highly collaborative, and you will be the leading voice in driving marketing
  • Embrace Being a Marketing Generalist: As the sole marketer, you'll own email, social, content, podcasts, and PR and will have the opportunity to work with product, community, coaching, member success, among others, to help everyone get the most of Mento

11-50 employees

Career coaching & mentorship community platform
Company Overview
Mento is on a mission to provide people access to the best career advice in the world, and empower them to take action on it. Mento is a career tech company focused on changing how employees and employers interact by providing people with more support, tools, and resources to better manage their careers, their salaries and their daily work.
  • ✈️ Fully Remote
  • 💰 Competitive salary & equity
  • 🏥 Top notch medical, dental, vision & 401k plans
  • 🌴 Unlimited vacation
  • 💻 Whatever tech & supplies you need to be productive
Company Core Values
  • Trust
  • Respect
  • Collaboration
  • Fun