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Marketing Lead
Confirmed live in the last 24 hours
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
Hubspot
Lead Generation
Marketing
Mixpanel
Sales
Requirements
  • You're excited about helping people build careers that truly work for them and improving how people work and grow within companies
  • You have experience growing an early stage tech startup, building programs from scratch, and driving product market fit
  • You thrive in a fast-paced, scrappy, ambiguous start-up environment
  • You are excited to collaborate and receive feedback. You believe that great work is produced with others and are not afraid to have your voice heard and also your mind changed
  • You are a great writer and communicator
  • You're able to equally understand the product and our users and communicate the magic through compelling stories in different formats (social, email, video, etc)
  • You are creative and know how to adapt different stories for different audiences
  • Your strength is in driving growth, yet feel excited and energized about building a defining brand
  • You are extensible and adaptable. You love all aspects of marketing (growth, product, and brand), and even if you don't have expertise in one area, you know what good looks like - and better yet enjoy the challenge of figuring out how to do something new
  • You have strong experience across growth marketing (demand generation) and brand Loyalty/Retention, Social Media/Viral Marketing, and managing tactics across the full customer funnel from acquisition to retention. You must have in-depth knowledge and expertise in CRM, paid media, content, social, partner, and email marketing
  • You have extensive experience in B2B marketing, and ideally have grown membership on a B2B platform, marketplace, and/or subscription service
  • You have knowledge of Campaign Management Tools and Analytics Tools (eg. MixPanel, Google Analytics, HubSpot)
  • Start-ups take a village! You are a key player when working with a team and can also do great work independently
  • You love that marketing is a true cross-functional role and you thrive working with others to achieve meaningful goals
  • You get excited about contributing new ideas, designing novel solutions, and experimenting in pursuit of building a product that users love and transforms how people navigate their jobs and careers
  • We are a company dedicated to empowering professionals to live meaningful careers. That starts with our culture at Mento
  • We work hard to foster a workplace built around trust, respect, collaboration, and having fun. We believe that feeling comfortable at work is critical to creativity and productivity. Work-life balance should be your right, not your reward. As long as you are getting your work done and are accountable to your teammates, we don't care when, where, or how you work
  • We are a highly collaborative, fast-moving work-environment where every team member plays a critical role in building our products, shaping our culture, connecting with users, and supporting each other
  • Our time is our most precious resource! It should be spent with people you genuinely enjoy working with
  • We believe that just as Mento is a work-in-progress as a start-up, so are we all as individuals and as a team, both inside and outside of work. We aim to always assume the best in one another, and also understand that great relationships, teams, and companies require effort, investment, and empathy from all of us. We strive to create an empathetic, collaborative, kind, and entrepreneurial culture to thrive, and expect everyone to contribute to making it a reality!
  • We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. If you're passionate about helping more people access meaningful work, we want to hear from you
Responsibilities
  • Take Ownership Over the Full Marketing Cycle: From driving inbound leads to retention and loyalty, help us craft the ideal customer journey that can help people get the most out of Mento, coaching, and our platform, and feel surprised and delighted on every step of the journey
  • Develop the Brand and the Voice: Help us take our nascent brand to the next level and help us translate our values, worth, and unique view on the changing world of work and life. Flex your creativity as you tell stories that resonate with a diverse audience
  • Set the Marketing Strategy and strike a balance between longer-term strategic brand building initiatives, efforts to drive product adoption, mid-term lead generation and nurturing, and immediate quick wins to achieve growth & ROI targets
  • Create and Implement Content Marketing Programs: You'll own email, social, content, podcasts, and PR and will build some of these programs from scratch
  • Build a Growth Engine: Build out the structure and lead rapid experimentation and iteration to drive growth alongside our sales and member success collaborators
  • Be a Strategic Thought Partner and Leader on path from 0-1: This role provides a unique opportunity for leadership and partnership with the founding team. We are highly collaborative, and you will be the leading voice in driving marketing
Mento

11-50 employees

Career coaching & mentorship community platform
Company Overview
Mento is on a mission to provide people access to the best career advice in the world, and empower them to take action on it. Mento is a career tech company focused on changing how employees and employers interact by providing people with more support, tools, and resources to better manage their careers, their salaries and their daily work.
Benefits
  • ✈️ Fully Remote
  • 💰 Competitive salary & equity
  • 🏥 Top notch medical, dental, vision & 401k plans
  • 🌴 Unlimited vacation
  • 💻 Whatever tech & supplies you need to be productive
Company Core Values
  • Trust
  • Respect
  • Collaboration
  • Fun