Associate Director/Director

Key Responsibilities:

• Develop and execute identity-based digital marketing strategies that enhance our position as a leader in data-driven marketing solutions.
• Engage with executive-level stakeholders to maintain a constant dialogue on improving digital marketing results, leveraging deep functional experience in multi-channel digital marketing.
• Lead strategic planning initiatives, including the development of digital marketing program strategies, and oversee the delivery of proposals and execution of account plans.
• Drive revenue growth and account profitability by identifying development opportunities, managing internal financial forecasts, and ensuring the alignment of our digital solutions with client objectives.
• Provide thought leadership on the application of digital marketing analytics, advanced measurement frameworks, and technology in creating impactful customer insights.
• Oversee clean room data environments to ensure data privacy and security while enabling advanced analytics and personalized marketing strategies.
• Build and lead a high-performing digital marketing team, fostering a collaborative and innovative work environment.

Required Skills and Qualifications

• Minimum of 10 years of experience in digital marketing/client services/account management, preferably in marketing or a related field.
• Proven track record of managing key client relationships and driving business growth.
• Strong background in digital marketing, direct response marketing, and marketing analytics.
• Demonstrated ability to engage with senior-level executives and lead cross-functional teams.
• Excellent strategic planning, problem-solving, and communication skills.
• Experience with digital marketing strategy and planning, including multi-channel digital marketing and digital media.
• Experience with clean room data environments and their application in digital marketing.
• Proven ability to develop and execute identity-based advertising campaigns.
• Ability to synthesize data, response metrics, and trends to inform decision-making and digital strategy development.
• Comfort with leading digital solution visioning and design, interfacing directly with clients to understand needs and develop strategic digital solutions.