Full-Time

Kinesso – Director

Performance

Posted on 9/23/2025

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

No salary listed

Toronto, ON, Canada

Hybrid

Hybrid work model; Toronto, ON.

Category
Growth & Marketing (1)
Required Skills
Word/Pages/Docs
Google AdWords
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Post-Secondary education – University graduate and/or advertising/marketing college degree preferred.
  • Minimum of eight (8) years’ experience paid digital media.
  • Full understanding of the roles of various digital channels.
  • Strong understanding of trafficking and website tagging processes.
  • Proficient with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter etc.).
  • History of developing positive on-going business relationships, focus on client service.
  • Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
  • Proven experience delivering inspiring and persuasive presentations.
  • Solutions oriented and approaches obstacles with creativity and resolve.
  • Ability to manage complexity across multiple groups, clients and interagency partners.
  • Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
  • Ability to develop and foster strong relationships and partnerships internally and externally.
  • Strong understanding of cross channel planning, able to bridge on and offline media efforts.
  • Proficient in data analysis, emerging media and technology.
  • Strong negotiation skills.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Ability to investigate, analyze & solve problems, and clearly communicate results.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
Responsibilities
  • Expert in the client’s business and builds trusted partnerships with all levels of client teams.
  • Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
  • Oversee team development and client service to ensure all needs are met.
  • Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
  • Serves as a high level resource for team members for advice and counsel.
  • Build team structure and organize positions as necessary to meet the growing needs of the organization.
  • Take part in revenue forecasting and ensure that the business expectations are met.
  • Recognizes and acts on opportunities to develop business with clients.
  • Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.
  • Works with partners (Facebook, Instagram, Twitter, Amazon, Google, 3rd party vendors) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals.
  • Lead by example and play an active role in cultivating the culture of our organization.
  • Cultivate relationships with vendors and partners to garner participation in alpha and beta opportunities to ensure our clients stay on the cutting edge of industry innovations.
  • Provide strategic direction on presenting strategies/plans through to the client.
  • Demonstrate thought-leadership both internally and externally.
  • Proactively and independently prepare media POVs.
  • Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Suggest innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
  • Remain up-to-date with new developments in the digital landscape and educate teams and clients as required.
Desired Qualifications
  • University graduate and/or advertising/marketing college degree preferred.
  • Experience with managing a portfolio of clients or ownership of one large complex account with multiple lines of business.
  • Proven experience delivering inspiring and persuasive presentations.
  • Strong learning agility, with a passion for continuous development.
  • Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint).

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
  • Launched Mediabrands Health unit for specialized health marketing.
  • Partnered with Zefr to enhance Media for Good misinformation avoidance.

What critics are saying

  • Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
  • WPP GroupM steals CPG clients via AI media buying in 6-12 months.
  • FTC consent order bans IPG agencywide brand safety decisions.

What makes IPG Mediabrands unique

  • Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
  • Rebooted Kinesso unit consolidates data and technology innovation.
  • Partnered with Adverity to augment Acxiom data for audience planning.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.

INACTIVE