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Full-Time

Multicultural Planner

Posted on 10/9/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Junior

Bloomfield Hills, MI, USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • B.A. or B.S., preferably in Marketing, Advertising, humanities, liberal arts, or related fields
  • 2+ years of experience in media planning/strategy
  • Media agency experience highly preferred
  • Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently
  • Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Detail-oriented, proactive and quick follow through, ability to multi-task, and work well under tight deadlines in a fast-paced environment
  • Meet client and internal deadlines and obligations under the guidance of the Supervisor and Director
  • Manage projects, resources, stakeholders, and participants
  • Be a resource to others in the resolution of complex problems/issues
  • Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI. Must understand its capabilities and applications to translate data into actionable culture-first insights
Responsibilities
  • Responsible for contributing to the development of and executing strategy for the functional area
  • Develop media strategy and recommendations under Supervisor guidance
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
  • Prepare flowcharts and budgets for media plan development and maintenance
  • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
  • Review and verify media buys to ensure proper execution
  • Meet with vendor community to analyze value and applicability of paid media opportunities for client recommendations

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.
INACTIVE