Who You Are:

• 3-8 years of direct, growth-focused experience in digital marketing; Startup experience preferred.
• Experience building a comprehensive digital marketing strategy from the ground up.
• Very data driven and should be curious about and tell stories using data.
• Experience managing paid (FB/IG, Google, etc.) and organic (SEO, content) acquisition.
• You thrive in a startup environment. You are scrappy and adventurous. You are resourceful. You leverage all resources at your disposal (not just the obvious ones). You are persistent. You take pride in doing more with less. You are positive. You look for and point out the good in each situation. You make wise decisions quickly, and correct bad ones even quicker.  You inspire others to think bigger / be greater / do great things.
• You generate positive energy. You have infectious enthusiasm.  You take pride in what you do. You are passionate. You speak up and have a voice… even when it’s hard to do.  You don’t settle for less than excellence.

What You’ll Do:

• Formulate the company’s user acquisition strategy. Set and manage an aggressive customer acquisition goal. Create / Implement initiatives to hit that acquisition goal.
• Full ownership over digital marketing strategy and implementation of marketing team. Including, funnel optimization, content creation, campaign execution, talking to users, etc.
• Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
• Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy.
• Lead overall site conversion rate optimization and develop and optimize landing page strategy.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
• Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.