Internship

Marketing Analytics Intern

Posted on 4/18/2024

Cloudflare

Cloudflare

1,001-5,000 employees

Secures, optimizes Internet applications and networks

Hardware
Consumer Software

Remote in USA

Required Skills
Sales
Tableau
Salesforce
Marketing
Data Analysis
Requirements
  • Current university student in Analytics, Marketing, Business, Economics, or other quantitative fields
  • Interest in B2B marketing for a technical buyer and audience
  • Familiarity with account-based marketing and digital marketing channels
  • Willingness to learn Salesforce, Marketo, Tableau, 6sense, Demandbase, Contentful, and other demand gen tech stack tools
  • Strong analytical skills with the ability to monitor and evaluate marketing performance data
  • Excellent written and stellar presentation skills
  • Curiosity and eagerness to learn about industry standards, KPIs, and best practices
Responsibilities
  • Monitor the performance of all Americas marketing programs, including events, paid social, display, content syndication, webinars and other marketing channels
  • Analyze attributed pipeline, efficiency (ROI), and conversion of each marketing channel
  • Conduct in-depth analysis into 'time-to-pipeline' for various marketing channels
  • Research industry standards for various KPIs, such as MQL and MQL to pipeline conversion to establish benchmarks and identify gaps in current processes
  • Establish standardized reporting to be leveraged by field marketers and programs team to understand the impact of various programs and make recommendations for optimizing pipeline and ROI
  • Document Cloudflare’s workflows, data orchestration, and stakeholders involved in the sales funnel to help flag bottlenecks
  • Partner with our field marketing, programs, and campaigns teams to understand the execution and measurement of campaigns through various channels (email, display, paid social, webinars, etc.) and surface feedback

Cloudflare, Inc. provides a unified networking and security platform that secures, optimizes, and accelerates websites, APIs, and Internet applications. Their technologies include a global scale network and data, fully programmable network, zero trust services, website and app performance optimization, website and app security, network security and performance solutions, and a developer platform for serverless code deployment.

Company Stage

Series E

Total Funding

$354.3M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

9%

1 year growth

15%

2 year growth

48%

Benefits

Competitive salaries

Take-what-you-need paid vacation policy

Comprehensive health plans and benefits

Paid maternity and paternity leave

Commuter and ride share options

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