Global Marketing Operations Director

Job Description

About us- Cognex is the largest, most successful, and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image and then analyze it to make sense of what’s being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.

We are working on a hybrid schedule, 3 days in the office (Natick, MA), 2 at home.

Role: The Global Marketing Operations Director, reporting to the Head of Global Marketing, will be responsible for leading a team of marketing operations professionals that measurably improve marketing’s performance in the pursuit of driving sales growth and delivering a best-in-class customer experience. 

The ideal candidate should currently be in a Marketing Operations role, reporting to a Chief Marketing Officer (CMO), with responsibilities that include managing both the marketing technology stack and analytics/reporting functions. Additionally, they should bring experience from a mid-sized or larger company, ideally with more than 2,000 employees and over $1 billion in revenue.

Qualifications: 

• 10+ years of Marketing experience with 5+ years of Marketing Operations experience in a leadership role that includes direct reports.  

• Successful track record of collaborating cross-functionally, ability to prioritize and get things done; Strong leadership and team management skills 

• Highly analytical with the ability to synthesize complex information and datasets into actionable insights and recommendations 

• Technically proficient, with an ability to speak to both the business and technical operators to translate the requirements and challenges across teams 

• Strong verbal and written communication skills, with the ability to convey complex information in a clear and concise manner 

• Experience and expertise utilizing Salesforce Sales Cloud, Salesforce Marketing Cloud (Account Engagement/Pardot), Qualified/Drift Chat, Salesloft/Outreach, and Power BI or other data visualization platforms. 

• Experience working for a highly matrixed B2B organization 

Responsibilities: 

• Strategic Leadership: Redefine the lead-to-revenue process including lead routing, scoring, data enrichment, attribution, and tracking. Build and lead a high-performing marketing operations team, cultivating a culture of continuous improvement, accountability, and business outcomes. 

• Process Optimization: Continuously simplify and improve marketing and sales processes to increase efficiency, reduce funnel leakage, and enhance team performance. Identify and eliminate internal complexities that hinder the team’s ability to deliver exceptional customer experiences. 

• Financial Planning: Manage the marketing operations budget, including annual planning, vendor performance monitoring, and cost optimization.  

• Performance Analysis: Develop and maintain performance tracking for the entire marketing funnel including volume, velocity, and conversion stage-to-stage. Collaborate with sales and SOPs to ensure alignment in measurement frameworks and consistency in data/insights. 

• Technology Management: Oversee marketing technology platforms, ensuring their integration and alignment with lead management, revenue, and customer experience processes. Ensure data accuracy and integrity across all marketing systems and platforms. 

Additional Job Description

Equal Employment Opportunity

Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.