Full-Time

Supervisor

Media Analyst

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Compensation Overview

$125k - $150k/yr

+ Bonus

Mid, Senior

New York, NY, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Python
SAS
R
SQL
Data Analysis
Requirements
  • Data-driven strategist with a passion for using analytics to shape media strategies and drive campaign success.
  • Creative problem solver with a strong ability to translate complex data insights into actionable strategies for clients.
  • Technically proficient in data mining tools (SQL, R, Python, SAS) and/or have experience working with large datasets, predictive modeling, and media analytics.
  • Effective communicator with the ability to present both technical findings and strategic recommendations clearly to clients and internal stakeholders.
  • Collaborative team player who thrives in a fast-paced environment and is comfortable managing multiple priorities and projects simultaneously.
Responsibilities
  • Supervise insights which inform tactical recommendations for clients.
  • Oversee reporting and analysis of campaigns (all media), ensuring accurate data and presenting insights to clients.
  • Manage the progress of reporting deliverables, ensure recommended optimizations are applied to future campaigns.
  • Understand and guide the application of attribution models, tools, and their benefits for campaign effectiveness.
  • Lead research initiatives to identify tools and resources for consumer insight gathering and strategic planning.
  • Stand up closed-loop and attribution solutions for key client verticals, maintain and partner with internal teams on insights.
  • Drive analytic efforts to support new product launches and strategic initiatives.
  • Improve the use of Horizon's data and analytics infrastructure, working with stakeholders to refine & streamline process.
  • Develop and use automation and technology to increase efficiency and scalability, opportunity to bring 'outside-in' perspective to explore and implement best practices.
  • Provide thought leadership to advance Horizon’s media analytics capabilities through innovation and strategic insights.
  • Anticipate client requests and proactively provide solutions by troubleshooting with internal teams.
  • Partner with business solutions and investment team leads on performance calls, status updates, offering strategic insights and points of view to clients.
  • Work closely with investment teams to ensure successful campaign execution and manage performance within flight.
  • Partner with senior leadership to understand and deliver on clients’ holistic business needs as it relates to media informed insights.
  • Build and maintain strong relationships with core clients, internal partners.
  • Serve as a mentor to junior team members, providing guidance on professional development and managing performance to maximize success.
  • Foster a collaborative team environment, promoting both junior and senior team members’ work and encouraging growth and skill development.
  • Participate in the hiring process for junior team members and help build a diverse, inclusive team culture.
Desired Qualifications
  • 4+ years of experience in advanced analytics, media strategy, or a related field, with a strong foundation in performance media and data analytics.
  • Experience developing strategic media recommendations, working with multiple media channels, and leading media account projects.
  • Mentorship experience, with a demonstrated ability to guide and develop junior team members.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting tools.
  • Business acumen and the ability to understand and leverage data to support strategic decision-making.
  • Strong problem-solving skills, able to work through ambiguity and manage change.

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnership with Akkio enhances data-driven advertising strategies for better client outcomes.
  • Involvement in sustainability initiatives attracts environmentally conscious clients and boosts brand reputation.
  • Partnership with Tropical Smoothie Cafe showcases ability to drive brand visibility in fast-casual sector.

What critics are saying

  • Shift in influencer marketing requires pivot to interest-based strategies, challenging traditional methods.
  • Increased competition from other full-service agencies with the launch of One Horizon.
  • Dependence on high-profile partnerships poses risk if they don't yield expected results.

What makes Horizon media unique

  • Horizon Media's One Horizon agency offers integrated marketing solutions combining technology, data, and creativity.
  • The company's focus on psychographic approaches in influencer marketing aligns with consumer interests.
  • Horizon Media's commitment to diversity and inclusion enhances its reputation in the media industry.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Pet Insurance

Childcare Support

Identity Theft Insurance

Fertility Treatment Support

Fitness Reimbursement

Company News

PR Newswire
Jan 22nd, 2025
"The New Rules Of Influence": Research Reveals Fundamental Shift In Influencer Marketing Effectiveness

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategiesSwell.AI reimagines how social impact is measured, leveraging a psychographic approach for more authentic content creation and stronger audience engagementNEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media's full-service social and influencer agency.Horizon Media (PRNewsfoto/Horizon Media)The study, "The New Rules of Influence," calls out the brand challenge and opportunities represented by the rise of influencers. As Blue Hour Studios' research shows, a "random piece of content" from a creator is as, if not more, influential in purchases than other content sources. An overwhelming 80% of consumers agree a "random piece of content" will influence them to buy something on social media."Influencer marketing has evolved from a 'nice-to-have' into a strategic imperative, but many brands are still operating on best practices from 2015," said Monika Ratner, Head of Growth at Blue Hour Studios. "Our research shows that the fundamental rules of influence have shifted. Success today requires moving beyond demographic matching to focus on shared interests and values."The comprehensive study of 1,000 American social media users across generations revealed three key principles for effective influencer marketing:Interests Over Demographics: The study found an influencer's connection to interests is nearly twice as impactful as traditional demographics in driving sales

Campaign Live
Dec 19th, 2024
Tropical Smoothie Cafe has selected Horizon Media as its agency of record

Tropical Smoothie Cafe has selected Horizon Media as its agency of record.

PR Newswire
Dec 19th, 2024
Tropical Smoothie Cafe® Selects Horizon Media As Media Agency Of Record To Accelerate Nationwide Growth

Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key marketsNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Tropical Smoothie Cafe, the nation's largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review. This partnership is set to elevate the brand's national footprint through Horizon Media's data-driven strategies, advanced technology and innovative media solutions

PR Newswire
Dec 11th, 2024
Horizon Media Expands Creative Footprint With Launch Of One Horizon, A Full-Service Advertising Agency

New agency amplifies Horizon Media's commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement. NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands

MarTech Cube
Oct 7th, 2024
Horizon Media announced multi-year strategic partnership with Akkio

Horizon Media announced multi-year strategic partnership with Akkio.