Customer Account Manager

Crisp, a vertical AI platform for retail, has launched AI Master Data, the first AI-driven data enrichment solution designed to solve product classification challenges for CPG brands. The solution enables companies to efficiently classify and segment product portfolios by pairing AI-driven mapping with human guidance. AI Master Data connects siloed datasets across retailers and third-party sources, eliminating manual data combination processes. Powered by the Crisp Retail Graph, it determines probabilistic matches and recommends new classifications based on attributes like flavour profiles or ingredients, enabling brands to create custom product segments within seconds. The platform addresses pain points for CPG data analysts by transforming time-intensive manual attribution processes into strategic advantages. Beta customers have already reported significant time savings. Crisp serves over 7,000 brands with its retail data integration and optimization platform.

Crisp closes Series B1 of $26M to expand vertical AI solutions for retail. Crisp, the leading AI platform for retail data, announced the close of a Series B1 round of $26M led by Paine Schwartz Partners. Unlike horizontal AI, which serves more general functions such as chatbots, the new funding for Crisp is a recognition of the premium value that verticalized AI delivers for industry-specific tasks, such as automatically reducing out-of-stocks, maximizing e-commerce revenue, and optimizing assortment and space planning. Additional investors in the equity round include Blue Cloud Ventures, FirstMark Capital, Cox, DNX, Prologis and Wellington Management. Paine Schwartz is the largest private equity firm dedicated to sustainable food chain investing. "Crisp is an example of a company laser-focused on creating smarter data and AI-driven systems that power the global food chain," said Kevin Schwartz, CEO and Managing Partner, Paine Schwartz Partners. "They have proven repeatedly that they have the ability to scale and build the solutions that are needed to address the toughest challenges within the global food supply chain." The new funding will support the company's aggressive growth efforts, including expanding value to CPG and retail channels through new platform features and functionality, expansion of new data partnerships, investment in the Crisp AI Agent flagship product, and growing through strategic hires globally. "Investors are looking to support companies that are demonstrating measurable change through advanced technology," said Are Traasdahl, founder and CEO of Crisp. "Paine Schwartz recognizes that Crisp represents a compelling opportunity to invest in a scaling, high-ROI vertical AI data platform operating at the intersection of commerce, supply chain, and sustainability." Crisp recently launched its AI Agent Studio, the retail industry's first purpose-built AI agent platform. AI Agent Studio orchestrates the delivery of supply chain insights and prompts actions that improve retail performance in real time. This orchestration is enabled by Crisp's deep retail data foundation, which cleanses, models and interprets diverse data sets across commerce partners. "FirstMark has been an investor in Crisp from the beginning because we believe in their technology, their team, and their mission," said Rick Heitzmann, FirstMark Capital founder and partner. "Are and his team have identified the most pressing business challenges faced by every CPG brand and their retail partners. Crisp leverages an intelligent, connected data strategy supported by the latest AI and automation tools. As a vertical AI solution that touches production, inventory, logistics, pricing, marketing and more, Crisp is an expert in AI and retail data, and they are well-positioned to lead the market." Existing lenders, JPMorgan and Silver Lake Waterman remain important capital partners supporting Crisp's accelerated growth strategy. Total funding now stands at $127M raised since Crisp's inception in 2017.

Crisp closes $26M Series B1 funding. Crisp, a Bentonville, Ark.-based provider of an AI platform for retail data, closed a $26M Series B1 funding round. The round was led by Paine Schwartz Partners with participation from Blue Cloud Ventures, FirstMark Capital, Cox, DNX, Prologis and Wellington Management. The company intends to use the funds for growth efforts, including expanding value to CPG and retail channels through new platform features and functionality, expansion of new data partnerships, investment in the Crisp AI Agent flagship product, and growing through strategic hires globally. Led by Are Traasdahl, founder and CEO, Crisp is a vertical AI platform for retail data that leverages AI to facilitate the integration, access, and exchange of retail data between CPG brands, retailers, and distributors, providing visibility and automation to optimize retail sales and the supply chain infrastructure. It is used by 7,000+ brands. The company recently launched its AI Agent Studio, which orchestrates the delivery of supply chain insights and prompts actions that improve retail performance in real time. This orchestration is enabled by Crisp's deep retail data foundation, which cleanses, models and interprets diverse data sets across commerce partners. Total funding now stands at $127M raised since Crisp's inception in 2017.