Product Marketing Manager
Updated on 11/30/2023
Smart property security and remote monitoring platform
Company Overview
Alarm.com stands out as a leading platform for intelligently connected properties, offering comprehensive security, video monitoring, intelligent automation, and energy management solutions. The company's culture is recognized for its meaningful work, earning the Top Workplace™ award, and it actively seeks individuals passionate about creating impactful change through technology. With its advanced technology, Alarm.com provides reliable protection and valuable insights, enabling users to manage their security remotely, monitor their property in HD, implement wellness solutions, and detect intrusions, making it a preferred choice for millions of home and business owners globally.
AI & Machine Learning
Consumer Software
Hardware
Data & Analytics
Company Stage
Seed
Total Funding
$164.5M
Founded
2000
Headquarters
McLean, Virginia
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 5%2 year growth
↑ 5%Locations
Vienna, VA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
CategoriesNew
Growth & Marketing
Requirements
- 0-2 years of Product Marketing Experience OR Marketing experience in the Tech field
- Bachelor's degree- Degree in business, engineering, or hard sciences a plus
- Demonstratable track record of crafting compelling positioning and thought leadership content
- Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
- Excellent written and verbal communication skills
- Passion for new technologies and working in fast-moving markets
- Ability to synthesize high-level direction from leadership into actionable work products
- Ability to own project development, execution, and completion autonomously
Responsibilities
- Helps formulate and execute go-to-market strategy for key video and/or partner services product lines and new product launches
- Develops product positioning content, messaging, and sales enablement assets
- Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
- Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
- Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
- Creates content, assets, and tools including market briefs, sales playbooks, and other materials
- Develops actionable, data-driven insights to inform product and marketing strategy
- Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
- Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
- Other duties as assigned
Desired Qualifications
- Degree in business, engineering, or hard sciences
- Experience in the Tech field
- Experience with Internet of Things (IoT), software-as-a-service, technology
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced, dynamic environment
- Experience with product launches and go-to-market strategies