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Screwfix puts speed and convenience centre stage in latest campaign from M+C Saatchi Group UK. Jun. 08, 2026 Screwfix has unveiled a new campaign created in partnership with M+C Saatchi Group UK, building on the momentum of its 'No Stopping You' brand platform by positioning the retailer's convenience services through the visual language of sportswear advertising. The campaign comes as new customer research from Screwfix highlights convenience as the retailer's strongest competitive advantage. "Screwfix Convenience" is designed to reinforce speed and ease as core brand strengths, while driving usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers. At the centre of the work is Screwfix ambassador Sir Mo Farah, whose association with speed helps bring the retailer's convenience proposition to life. Building on last year's launch campaign, the latest creative evolves 'No Stopping You' from a broad brand platform into a more direct expression of Screwfix's category-leading delivery and collection services. Inspired by the visual language of iconic sportswear campaigns, the series of out-of-home executions use dynamic photography, bold typography and high-energy compositions to disrupt expectations within the trade retail category and showcase Screwfix's speed and ease. The creative approach was rooted in the idea that no category conveys speed and performance more convincingly than sport. By applying those established visual and emotional cues to trade retail, the campaign positions Screwfix Sprint Delivery, Click & Collect and Check-In not simply as services, but as advantages that help customers keep working without interruption. Two new social-first films starring Sir Mo Farah capture the speed, energy and ease of Screwfix's services through authentic, unscripted moments filmed on set. Both films were designed to feel reactive, playful and socially native, blending Mo's personality and humour with real customer moments, to bring the Screwfix Convenience campaign to life. Rolling out across OOH, social, YouTube, radio, digital audio and display channels, the campaign also incorporates the Click & Collect launch spot, which originally ran in October 2025, and AV cutdowns. Social activity is running across Meta, TikTok and Reddit. Media planning and buying is handled by Dentsu Media, PR is by McCANN, and social by Eight & Four. Jack Wallace, Marketing Director at Screwfix, said: "Convenience has always been at the heart of Screwfix and our speed of service is the number one reason customers continue to choose us. This latest phase of 'No Stopping You' builds on that insight by bringing our speed and convenience credentials to life in a fun, distinctive and engaging way. By taking inspiration from the world of sports advertising, we've been able to simply bring to life our market leading Sprint Delivery (in as little as 20 minutes) and Click & Collect (in as little as 1 minute) services in this memorable way." Marcus Peffers, Executive Chair, M+C Saatchi Group UK, added: "At M+C Saatchi, we talk about Cultural Power as the ability to move people emotionally by tapping into the behaviours and passions that already shape culture. Sport is one of the most powerful and recognisable expressions of speed and performance there is, so borrowing from those cues gave us a distinctive and culturally resonant way to dramatise Screwfix's unique convenience offer." Guy Bradbury, Creative Partner at M+C Saatchi Group UK, concluded: "Sir Mo Farah gives us a powerful shortcut into the world of speed and performance. By tapping into familiar sports advertising memory structures, we were able to make Screwfix's convenience offer feel instantly recognisable, distinctive and culturally relevant."

Discover the latest blogs on Outdoor advertising in USA. Quick answer: Screwfix has launched a new campaign with M+C Saatchi Group UK that uses the visual language of sports advertising to highlight its convenience-focused services, including Sprint Delivery, Click & Collect and Check-In. Screwfix builds on "no Stopping You" Screwfix has partnered with M+C Saatchi Group UK to launch the next phase of its successful "No Stopping You" platform. The new campaign, titled "Screwfix Convenience", focuses on the retailer's strongest competitive advantage: helping customers get what they need as quickly and efficiently as possible. According to recent customer research, convenience remains the number one reason people choose Screwfix over competitors. Bringing sports energy to trade retail. Inspired by the visual language of iconic sportswear campaigns, the creative uses dynamic photography, bold typography and high-energy layouts to communicate speed and performance. The approach allows Screwfix to break away from traditional retail advertising while making its convenience services feel more memorable and emotionally engaging. By borrowing familiar cues from sports marketing, the campaign positions speed as a competitive advantage rather than simply a service feature. Sir Mo Farah leads the campaign. Olympic champion Sir Mo Farah returns as the face of the campaign, helping connect the retailer's services with ideas of speed, endurance and performance. His presence provides an immediate and recognizable link to the campaign's central message while adding personality and credibility to the creative. The athlete's reputation makes him a natural ambassador for a campaign built around helping customers keep moving without interruption. Highlighting convenience services. The campaign focuses on three key services that save customers valuable time. * Sprint Delivery in as little as 20 minutes. * Click & Collect in as little as one minute. * Check-In for faster in-store collection. These services are positioned as practical tools that help tradespeople and DIY customers complete projects more efficiently. OOH and social working together. Two social-first films featuring Sir Mo Farah bring the campaign to life through spontaneous and humorous interactions designed specifically for digital audiences. The integrated approach helps reinforce the convenience message across multiple customer touchpoints. Why this campaign works. * Transforms convenience into a compelling brand story. * Uses sports advertising cues that consumers instantly recognize. * Leverages Sir Mo Farah's association with speed and performance. * Highlights tangible customer benefits rather than generic claims. * Combines OOH, digital and social channels for maximum impact. Screwfix Convenience demonstrates how brands can use cultural references from outside their category to make functional benefits more engaging. By presenting speed as a performance advantage, Screwfix reinforces its position as a retailer built around helping customers get the job done faster. Frequently asked questions. It is a sports-inspired advertising campaign created by M+C Saatchi Group UK to promote Screwfix's convenience services. Olympic champion Sir Mo Farah serves as the campaign ambassador. Sprint Delivery, Click & Collect and Check-In are the primary services highlighted. Sport is strongly associated with speed and performance, helping communicate Screwfix's convenience proposition more effectively. Ready to advertise outdoors? BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.

Pacifica strengthens national repair capability with acquisition of Repaircare from Screwfix Spares. Apr 28, 2026 | News Pacifica has announced its acquisition of the Repaircare business from Screwfix Spares, significantly expanding its national service capability. The acquisition sees Pacifica take on all Repaircare client contracts and operational activities. These include high-profile partnerships with major retailers and manufacturers, collectively accounting for approximately 80,000 appliance repair jobs per year. Repaircare was originally part of the Connect Group, which was acquired out of administration by Screwfix in 2023. Rob Johnson, Managing Director of Pacifica Appliance Services, said: "This acquisition represents a significant step forward in the continued growth of Pacifica Appliance Services. Repaircare has built strong relationships with leading retailers and manufacturers, and ERT is delighted to welcome both its customers and operational teams into the Pacifica family. "Our priority is to ensure a seamless transition for all partners and their customers. With our nationwide network of skilled engineers, advanced technology platforms and proven operational expertise, customers can be confident that they are in safe hands." As part of the transaction, more than 35 back-office and operational staff will transfer to Pacifica under TUPE arrangements. In addition, around 120 subcontracted engineers currently supporting Repaircare's nationwide operations will transition to Pacifica's established network of repair professionals. The Repaircare brand will be fully-integrated into the group's Pacifica Appliance Services division. The acquisition strengthens Pacifica's already extensive national infrastructure, which delivers more than 360,000 appliance repairs annually through a network of approximately 350 directly employed colleagues and partnerships with more than 200 engineering companies across the UK. Pacifica's investment in technology and operational infrastructure will support the smooth integration of Repaircare's activities, enhancing service efficiency, technology-led appointment scheduling and customer communication. The move also aligns with the company's sustainability strategy, which focuses on extending appliance lifecycles through high-quality repair services and reducing unnecessary waste. Dan Monaghan, CEO Screwfix Spares, commented: "We are pleased to complete this transaction that sees RepairCare joining Pacifica. This move allows Screwfix Spares to remain focused on its core business, supplying spare parts and accessories that keep products in use for longer. Colleagues who are transferring will join a specialist repair business with a strong national footprint and deep expertise in this area. We wish everyone every success in this new chapter." Paul Feek, CCO of Pacifica, added: "The acquisition of Repaircare is a strategically important milestone that further strengthens its position as the UK's leading independent appliance repair specialist. By integrating these operations into Pacifica, ERT is increasing its service capacity and expanding its relationships with key retail and manufacturing partners. "We are proud to welcome the Repaircare team and subcontractor network to Pacifica. Their experience and expertise complement our own, and together we will continue to deliver the high standards of service and reliability that our partners expect. Most importantly, this transition ensures continuity for customers, who will benefit from Pacifica's nationwide infrastructure, specialist expertise and commitment to delivering a seamless and reliable service." Stay ahead in the Electrical Retail Industry Never miss a beat in the world of electrical retail. Subscribe to its weekly newsletter for the latest industry news, insights, and trends - delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.