Demand Generation Analyst and Email Specialist

Posted on 9/5/2023

INACTIVE

1,001-5,000 employees

Partnership management platform for business optimization

Company Overview

Impact.com stands out as a leading partnership management platform, offering a comprehensive solution for businesses to manage and optimize a diverse range of partnerships, from traditional affiliates to influencers and B2B collaborations. Their platform is trusted by global enterprise brands such as Walmart, Uber, and L’Oreal, demonstrating their industry leadership and competitive advantage. The company's commitment to technical innovation is evident in their full-stack technology solution, which provides publishers with advanced tools to stay competitive in a rapidly evolving ecosystem, and their creator solution, which facilitates the discovery of brand-aligned influencers and creators, thereby driving efficient revenue growth.

Consumer Goods

Data & Analytics

Company Stage

Private

Total Funding

$362.5M

Founded

2008

Headquarters

Santa Barbara, California

Growth & Insights

Headcount

6 month growth

↑ 69%

1 year growth

↑ 100%

2 year growth

↑ 98%

Locations

New York, NY, USA • Santa Barbara, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

SQL

Tableau

Excel/Numbers/Sheets

CategoriesNew

Data & Analytics

Growth & Marketing

Requirements

1-2 years Marketo experience
3-5 years of work experience in demand generation/growth marketing and data analysis with proven track record of delivering revenue-impacting outcomes
Experience building and automating management level reporting
Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL
Experience with Tableau or similar data visualization tools
Excellent data storytelling skills and ability to communicate insights clearly and effectively present via dashboards and slides to to audiences with different knowledge (stakeholders = high-level vs. demand generation = in-the-weeds)
Excellent problem-solving and analytical skills
This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time

Responsibilities

Execute campaign deliverables in our Marketo instance: email, campaign and program setup, and help with data hygiene
Assist with the implementation of email policies and best practices
Maintaining email calendar
Partner with Marketing Ops and DG leadership to understand campaign efficiency and ROI
Responsible for maintaining, tracking, reporting, and analyzing the performance of demand generation activities and channels, ad-hoc analytic requests, and development/automation of regular reports. Includes campaign performance, channel contributions, full-funnel and attribution analysis, ROI and performance against budget and forecast

Our Company:

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Why this role is exciting!

As an email/analyst marketer, you will have the opportunity to develop and revamp our entire email program, from nurtures, to newsletters, and ad hoc requests.

Working under the Marketo Ops Manager, and alongside the demand generation team, this role is responsible for owning the development and optimization of our email programs, ultimately generating a net-new pipeline for our business.

You’ll be responsible for developing targeted email campaigns, messaging and design, as well as manage campaign deliverables and launch timelines to generate business. You will also have the opportunity to identify new email campaign opportunities and areas for optimization.

This role will also be responsible for running analytics and reports for the paid media side of demand generation. You’ll manage our reporting to understand ROAS across all channels, content, and creatives.

What you will be doing:

Execute campaign deliverables in our Marketo instance: email, campaign and program setup, and help with data hygiene
Assist with the implementation of email policies and best practices.
Maintaining email calendar
Partner with Marketing Ops and DG leadership to understand campaign efficiency and ROI
Responsible for maintaining, tracking, reporting, and analyzing the performance of demand generation activities and channels, ad-hoc analytic requests, and development/automation of regular reports. Includes campaign performance, channel contributions, full-funnel and attribution analysis, ROI and performance against budget and forecast.

Does this sound like you?

1-2 years Marketo experience
3-5 years of work experience in demand generation/growth marketing and data analysis with proven track record of delivering revenue-impacting outcomes
Experience building and automating management level reporting
Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL
Experience with Tableau or similar data visualization tools
Excellent data storytelling skills and ability to communicate insights clearly and effectively present via dashboards and slides to to audiences with different knowledge (stakeholders = high-level vs. demand generation = in-the-weeds)
Excellent problem-solving and analytical skills

Salary range: $100,000 per year, plus eligible to receive Restricted Stock Unit (RSU) grant and additional variable annual bonus contingent on Company performance up to 5%.*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits (Perks):

Medical, Dental and Vision insurance
Unlimited responsible PTO
Flexible work hours
Parental Leave
Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
Catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
Flexible spending accounts and 401(k)
An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
An established company with a cool, high-velocity work ethos, where each person can make a difference

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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