Facebook pixel

Marketing Enablement Manager
Confirmed live in the last 24 hours
Locations
United Kingdom
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Lead Generation
Marketing
Sales
Salesforce
Requirements
  • Experience in data analysis and customer research
  • Experience building content marketing plans across multiple geographies, taking key regional differences (e.g., based on market maturity, brand awareness, purchasing behavior) into consideration
  • Experience in B2B content and a strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
  • A can-do solutions and collaborative approach to getting things done in a timely way
  • Excellent command of English language and grammar alongside excellent communication skills and first-class editing skills
Responsibilities
  • Collect and analyze customer data from various channels (Gong, Interviews, Salesforce, etc) to provide insights to improve and update marketing and sales materials and our value propositions
  • Leverage research and information to proactively identify business opportunities and gain internal support to act upon these opportunities
  • Perform competitive research and advice on marketing tactics to help position us to win more customers
  • Work closely with Product Marketing Managers to create sales collateral for relevant launches
  • Evaluate the impact of enablement materials in achieving their KPIs, including impact on lead generation, retention, and engagement
  • Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations
  • Work with sales leadership to develop, execute, optimize and assess the enablement program, delivering better content to help our reps be more efficient and effective
  • Effectively manage ad-hoc content requests as and when they arise
  • Jump in and get your hands dirty when required - proofreading, tweaking, mending and up levelling content if necessary
Compliance & payroll platform