Full-Time
Confirmed live in the last 24 hours
Demand-side platform for digital advertising
No salary listed
Senior, Expert
Sydney NSW, Australia
The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk stands out from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This helps clients make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools they need to optimize their digital advertising efforts effectively.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Ventura, California
Founded
2009
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Sick Leave
Paid Vacation
Paid Holidays
Parental Leave
Tuition Reimbursement
Employee Stock Purchase Plan
Expedia Group announced Wednesday that it will expand its B2B vertical with new application program interfaces (APIs) and new advertising features to help partners grow and improve traveler engagement. The company also unveiled new generative artificial intelligence (AI)-powered discovery features for travelers.The announcement comes on the heels of Expedia Group’s Q1 earnings last week. Results fell within company guidance, partially thanks to its B2B arm—which has a large international presence—as inbound and domestic travel demand to and in the United States softened. The company’s B2B results have outpaced its B2C results in the past, with CEO Ariane Gorin formerly heading up Expedia for Business before transitioning into the top role at the company last May.“As the leading B2B travel platform, Expedia Group is investing to help partners grow faster and serve travelers better,” Gorin said in a release. “With our new APIs, as well as expanded tools in Expedia Group Advertising, we’re giving partners the technology, reach and intelligence they need to compete at scale. At the same time, we’re harnessing the power of GenAI [generative AI] to transform how travelers discover, plan and book their next trip.”Expanded API capabilitiesAs part of its spring release, Expedia Group said it is scaling its Private Label Solutions (PLS), which leads its B2B segments
'Trade Desk is the Spirit Airlines of the DSP world': overheard at the Digiday Programmatic Marketing Summit.
Nitro join forces with The Trade Desk to bring advertisers exclusive gaming inventory through OpenPath integration.
In a recent business development, Rosen Law Firm announced that a class action lawsuit has been filed against The Trade Desk, Inc. (TTD) on behalf of purchasers of the company's Class A common stock.
The market's reaction reflects the shifting landscape, with Alphabet's dominance under legal scrutiny and competitors like The Trade Desk poised to capitalize on any enforced changes.