Social Media Manager

Hi, We’re Franki 

Franki is an AI-powered startup transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.

We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has strong ideas and makes them happen, we’d love to hear from you.

About the Role

We’re looking for a highly creative Social Media Manager to lead and grow Franki’s organic social presence across TikTok, Instagram, and other relevant platforms. This is a high-ownership role—you’ll own this function end-to-end and be responsible for building the systems, content, and momentum that make Franki stand out.

You’ll be equal parts creator and operator. You bring strong ideas to the table, know how to execute them, and have the discipline to keep the content engine running. From shaping our visual presence to driving creator partnerships and producing content that performs, you’ll play a key role in how Franki shows up and scales across social.

Note: Candidates residing in our preferred location: Southern California, will be given first consideration.

What you’ll do:

• Own and grow Franki’s social media presence, with a focus on TikTok and Instagram

• Own Franki’s influencer program, guiding strategy, messaging, briefs, and partner selection—while working with agency and freelance support to bring campaigns to life

• Build and manage the organic content calendar, balancing campaigns, influencer content, trends, and brand voice

• Develop high-impact short-form content—concept, script, film, edit, and publish videos that reflect the brand and drive growth

• Build and scale our organic content engine, managing the full process from ideation to publishing, while using insights to iterate and optimize

• Collaborate with internal team members, creators, and freelancers to bring content to life quickly and efficiently

• Lead day-to-day production and publishing operations, ensuring consistency, quality, and alignment with brand goals

• Stay ahead of platform trends and cultural shifts—and know when to ride them or intentionally stand apart

• Track performance and report on insights to inform strategy and creative direction

You’re a good fit if you have...

• 5+ years managing and growing social for consumer-facing brands, ideally in the app, dining, or travel space (experience beyond CPG required)

• Strong experience creating short-form content, especially for TikTok and Instagram

• Experience developing and overseeing influencer strategy and partnerships

• Excellent creative instincts and a sharp eye for what performs

• Able to evaluate content for both storytelling quality and performance impact

• Proven ability to lead end-to-end production, from idea to execution

• Comfortable on camera when needed, and confident directing creators or freelancers

• Proactive and resourceful—you figure things out and move fast

• Collaborative, self-directed, and comfortable owning big outcomes

Why Join Franki...

• Own a high-impact function within a growing startup

• Help shape how the brand connects with users, creators, and restaurant partners

• Move fast, test ideas, and lead with creativity

• Join a collaborative, ambitious team that values autonomy and original thinking

• Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees

Perks & Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.

• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.

• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees. 

• 401(k)

• Equipment: Computer & technology equipment applicable to your role.

• Monthly Stipend: $40 (Tax-free) to cover home office expenses
  

Statement of Equal Opportunity 

At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at Franki.