Full-Time

Senior Front End Developer

Bellroy

Bellroy

51-200 employees

Designs and sells slim wallets

No salary listed

Melbourne VIC, Australia

Remote

Category
Software Engineering (1)
Required Skills
JavaScript
Next.js
HTML/CSS
Storybook
Requirements
  • Have spent 3+ years building with modern JavaScript frameworks like Astro, NextJS, or similar. This experience can be professional, or an equivalent amount of open-source contributions, academic work, or substantial side projects
  • Can sling HTML and CSS with the best of them
  • Have worked with UX and design teams closely in previous projects, and are comfortable communicating with both
  • Are across the landscape of modern JavaScript frameworks and tooling
  • Have a solid understanding of web technologies and standards
  • Are passionate about site accessibility, speed and internationalisation
  • Get excited about great ideas, wherever they come from – books, blogs, podcasts, technical and non-technical, lunch table conversations
Responsibilities
  • Helped roll out a new font as part of our component library in an A/B test
  • Developed a new carousel component for our bellroy.com product page gallery - discussed behaviour with our UX team, made it easy to use for our content editors, added it to Storybook for testing
  • Discussed, with the wider team, how we might perform end-to-end testing of Astro as an alternative to our existing content rendering tools
  • Joined a front end workshop to learn about new tools, with other front end developers
  • Attended an ideation workshop with the Digital User Experience team to define solutions to better communicate sizing for Bellroy products on Bellroy.com
Desired Qualifications
  • You have worked with Figma and/or Storybook
  • You have experience with Elm or other functional programming languages

Bellroy designs and sells premium carry goods such as wallets, bags, phone cases, and travel organizers with a focus on slim, well‑organized designs. Their products work by reducing bulk and increasing organization through carefully chosen materials and thoughtful construction; they use eco-tanned leathers from Leather Working Group gold‑rated tanneries, recycled fabrics, and plant-based materials to create durable items that last. Bellroy differentiates itself through a strong emphasis on minimal, functional design and a broad ecosystem of products and accessories, a direct-to-consumer approach paired with partnerships with over 1,200 retailers and premium marketplaces, and a certified B Corporation status that commits them to social and environmental standards. The company’s goal is to offer long-lasting, environmentally friendlier carry goods that help people carry what they need more efficiently while minimizing waste and environmental impact.

Company Size

51-200

Company Stage

Seed

Total Funding

$500K

Headquarters

Melbourne, Australia

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Modern Meadow INNOVERA partnership launched September 2025 capsule.
  • Wheeled carry-ons debuted May 2025 with 10-minute repairability.
  • Philippines expansion hit April 2026 via Digital Walker partnerships.

What critics are saying

  • Peak Design backpacks erode share with modularity in 6-12 months.
  • Apple Travel Organizer competes directly on apple.com in 3-6 months.
  • Away carry-ons crush luggage entry with global repairs in 18-24 months.

What makes Bellroy unique

  • Bellroy pioneered slim wallets with pull-tab storage since 2010 launch.
  • B Corp certification uses eco-tanned leathers and recycled PET fabrics.
  • Carryology community validated market before 2010 product debut.

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Benefits

Flexible Work Hours

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
The Lifestyle Daily
Sep 10th, 2025
Article provided by PR Newswire

On September 16, Bellroy will release an INNOVERA(TM) capsule collection with some of Bellroy's bestselling small leather goods including key and passport covers as well as a wallet.

PR Newswire
May 6th, 2025
Bellroy, The Popular Australian Carry Brand, Releases Much-Anticipated Luggage Styles

The brand renowned for solving carry problems extends their expertise to travel, with two wheeled carry-on bags that are lightweight, hard-wearing and repairable in under 10 minutes.MELBOURNE, Australia, May 6, 2025 /PRNewswire/ -- Solving problems is in Bellroy's DNA. Since their origin in 2010, the global carry brand from Australia has been looking for what's broken in carry, and worked obsessively to engineer a better solution. They first became known for re-inventing leather wallets, reducing the layers of leather, introducing pull-tab storage and slimming it right down (for the sake of pockets everywhere). Since then, they've brought innovative design thinking to bags, tech accessories and more – and now to a particularly tricky category: wheeled luggage. With two carry-on styles (a hard-shell spinner and a soft-shell tipper) that aim to unite the things travelers want their luggage to be – lightweight, hard-wearing, smooth-rolling and optimized for packing

Siam News Network
Apr 14th, 2025
Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation Material

NUTLEY, N.J., April 14, 2025 /PRNewswire/ - Modern Meadow, a leader in sustainable materials, announced a strategic partnership with Bellroy, the global carry brand from Australia.

Bags to Riches
Sep 25th, 2024
The Ultimate Bellroy Phone Case Review

Bellroy, a renowned name in the world of accessories, has once again captured its attention with their latest innovation - the Bellroy phone case.

9to5Toys
Apr 21st, 2023
KeySmart's pro location-tracking key organizer with mini flashlight tool drops to $40 (Today only)

Bellroy has also introduced a series of new carriers to help lug around your daily kit including the new Via Backpack and its adventure-ready belt bags you can take a closer look at as part of our launch coverage right here.