Social & Influencer Marketing Manager

Role: Social & Influencer Marketing Manager

Location: Gurgaon, India

What you will be doing:

Ownership of YouTube IN’s Shorts and Shopping Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan for both Youtube shorts
• Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India.

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues in YouTube India marketing and business teams as well as the YouTube social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset

•  Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
•  Continuous optimization of influencer plans based on feedback, learnings and results
•  Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
•  Innovation: Ensuring YouTube India social is a the crux of topicality in the Indian social media ecosystem

What you will need to be great in this role:  

• BA/BS degree or equivalent experience
• 6+ years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making 
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 17503

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