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CRM Marketing Manager
Posted on 1/5/2023
Salt Lake City, UT, USA • Remote
Experience Level
Desired Skills
  • Bachelor's degree required
  • Proven track record of working at the strategic and tactical level to develop and execute innovative Customer Retention Marketing initiatives including personalized / segmented communications, campaigns and promotions
  • Solid understanding of CRM and experience with CRM strategy
  • Superior analytical and quantitative skills; Advanced Excel and basic SQL experience is preferred
  • Experience working with and implementing product, tech and data teams for database marketing, data / tech requirements gathering and driving integration with CRM technologies
  • Experience using data and metrics to test theories, confirm assumptions, and measure success
  • Experience in developing creative/content assets for emails, SMS, & website personalization
  • Deep and abiding love for figuring out how things work, then relentlessly testing and optimizing to drive desired outcomes
  • Creative and technically inclined with a bias for scaling programs through algorithmic and automated solutions
  • Experience managing and driving multiple sophisticated projects and competing priorities simultaneously
  • Proven ability to identify, analyze, and solve ambiguous problems with an extreme attention to detail
  • Thrives in a high-energy, fast-paced environment where tactical initiatives are driven
  • Create, optimize, and evolve retention strategies to keep clients and convert prospects
  • Improves the customer experience and drives core business objectives at each stage of the customer journey through email marketing with the end goal of customer data acquisition and purchase participation
  • Coordinates the design and execution of email communications in cooperation and alignment with the marketing services, brand definition and experience, and planning and strategy teams, as well as team members from each individual business unit as applicable
  • Create strategies to strengthen our relationship with our customer segments throughout their lifecycle by driving high-value behaviors, reducing churn and increasing lifetime value
  • Define, pilot, and rapidly iterate initiatives, with an understanding and strategic view of all internal/external variables to retain and delight our customers
  • Drive learning and optimization of funnel through experimentation, creative iteration, and A/B testing
  • Pull data, analyze, and communicate results. Pivot or shift approaches when necessary in response to what you learn
  • When needed, collaborate with design, marketing, engineering, and BI teams
  • Once retention channels are proven, work with engineering to optimize, scale, and automate
  • Can own retention and marketing programs end-to-end, including integrating with third-party APIs
Desired Qualifications
  • points for strategic development and management of demand generation, lead management, channel development, and product/market segmentation strategies
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