Full-Time

Growth Marketing Manager

Posted on 7/25/2024

Arcade

Arcade

51-200 employees

Digital platform for interactive product demos

Data & Analytics
Consumer Software

Entry, Junior

San Francisco, CA, USA

Preference for hybrid work environment based in San Francisco office.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Requirements
  • Bias to action: You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out.
  • Analytical: You can analyze and optimize campaigns at each customer journey stage, leveraging A/B testing and other optimization techniques to improve performance and make data-driven decisions.
  • Creative: You can develop campaign concepts and brainstorm new ways to market Arcade across different channels.
  • Integrator: You can effectively define and communicate your efforts and bring functions together to execute your plans.
  • Storyteller: You are highly skilled at understanding the customer's voice and translating that into content and campaigns that engage and resonate with our core personas.
  • Visual taste: This role involves generating content (often with Arcade!) and building brand awareness. You have a keen eye for great design and aesthetics and know that the details matter.
  • Technical experience: You’re passionate about utilizing best-in-class marketing tools, enjoy solving technical challenges, and have a knack for optimizing workflows.
  • Sales exposure: You understand sales techniques and strategies and have experience developing nurture campaigns to move deals through the pipeline.
Responsibilities
  • Own channels: Build and execute multi-channel demand gen strategies to drive measurable growth across new and existing channels: paid search, paid social, retargeting, email, SEO, partnerships, community, etc.
  • Ideate and run experiments: Partner with the go-to-market team to run consistent experiments in and out-of-product.
  • Develop relationships: Identify and build relationships with partners, influencers, and communities to increase brand awareness and foster customer champions.
  • Storytelling: Identify opportunities to develop stories and campaigns that drive discovery and adoption of Arcade — such as customer stories, best practices, and product development.

Arcade provides a digital platform for businesses to create interactive product demos that enhance product storytelling. Users can easily record their screens using a Chrome extension, edit the content, and share or embed the final demos, which can include interactive features like pan and zoom. The platform operates on a freemium model, offering basic features for free while generating revenue through premium subscriptions for advanced capabilities. Arcade's goal is to simplify the demo creation process, making it efficient and accessible for a wide range of businesses.

Company Stage

Series A

Total Funding

$20.9M

Headquarters

San Francisco, California

Founded

2021

Growth & Insights
Headcount

6 month growth

11%

1 year growth

5%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Arcade raised $14M Series A to advance AI content generation and growth.
  • Increased demand for interactive content boosts Arcade's market potential.
  • Growing trend of AI in content creation aligns with Arcade's focus on AI-driven demos.

What critics are saying

  • Increased competition from startups may dilute Arcade's market share.
  • Rapid evolution of AI tools may outpace Arcade's current offerings.
  • Dependence on Chrome extensions poses risks if browser policies change.

What makes Arcade unique

  • Arcade offers a unique platform for creating interactive product demos.
  • The platform supports interactive features like pan, zoom, and callouts for enhanced engagement.
  • Arcade's demos are live assets, allowing continuous edits without starting from scratch.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

$500 a month remote work stipend

Biannual company retreats

Competitive salary and meaningful equity

INACTIVE