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Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

Arcade

Arcade

11-50 employees

Digital platform for interactive product demos

Junior, Mid

San Francisco, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • Bias to action: You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out.
  • Analytical: You can analyze and optimize campaigns at each customer journey stage, leveraging A/B testing and other optimization techniques to improve performance and make data-driven decisions.
  • Creative: You can develop campaign concepts and brainstorm new ways to market Arcade across different channels.
  • Integrator: You can effectively define and communicate your efforts and bring functions together to execute your plans.
Responsibilities
  • Own channels: Build and execute multi-channel demand gen strategies to drive measurable growth across new and existing channels: paid search, paid social, retargeting, email, SEO, partnerships, community, etc.
  • Ideate and run experiments: Partner with the go-to-market team to run consistent experiments in and out-of-product.
  • Develop relationships: Identify and build relationships with partners, influencers, and communities to increase brand awareness and foster customer champions.
  • Storytelling: Identify opportunities to develop stories and campaigns that drive discovery and adoption of Arcade — such as customer stories, best practices, and product development.

Arcade provides a platform for businesses to create interactive product demos that enhance storytelling. Users can easily record their screens using a Chrome extension and combine various media to craft engaging narratives. The platform's unique features include live assets that can be updated without starting over and built-in analytics to track viewer engagement. Operating on a freemium model, Arcade offers basic features for free while charging for advanced capabilities.

Company Stage

Seed

Total Funding

$10M

Headquarters

San Francisco, California

Founded

2021

Growth & Insights
Headcount

6 month growth

13%

1 year growth

72%

2 year growth

330%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $7.5 million seed round led by Foundation Capital provides financial stability and resources for further innovation and growth.
  • Arcade.software's platform supports interactive features like pan and zoom, callouts, and blurring, which can significantly enhance user engagement and satisfaction.
  • Out-of-the-box analytics offer valuable insights into user interactions, helping businesses refine their marketing strategies and improve product storytelling.

What critics are saying

  • The competitive landscape of digital marketing and product demonstration tools is crowded, requiring Arcade.software to continuously innovate to maintain its edge.
  • Reliance on a freemium model may limit immediate revenue growth, especially if users do not convert to premium subscriptions.

What makes Arcade unique

  • Arcade.software's platform uniquely combines screen recordings, videos, and images into interactive product demos, setting it apart from traditional static demo tools.
  • The use of a Chrome extension for direct recording and editing simplifies the user experience, making it more accessible compared to competitors.
  • Arcade.software's freemium model allows for broad user adoption while offering advanced features through premium subscriptions, providing flexibility for different business needs.