Manager of Digital Strategy

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Why Choose Us?

At the University of Wyoming, we value our employees and invest in their success.  Our comprehensive benefits package is designed to support your health, financial security, and work-life balance.  Benefits include:

• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs.
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

At the University of Wyoming, we’re committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary.

JOB TITLE:   

Manager of Digital Strategy

JOB PURPOSE:   Oversees all activities involving the UW Athletics social media content and handles publicity efforts for assigned sports.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

The University of Wyoming is hiring for the position of Manager of Digital Strategy within the UW Athletics Media Relations Office.  Duties for this position will include:

Manage digital and social media efforts for University of Wyoming Athletics, including but not limited to:

• Implementing and overseeing digital/social media strategy with the goals of increasing following and fan engagement, driving revenue generation and impacting student-athlete recruitment.
• Working with media relations, marketing, broadcast and video production, ticketing and fundraising staffs to develop social media strategy and implement that strategy across all social media platforms.
• Developing a weekly content calendar and coordinating weekly content meetings involving all UW Athletics external relation departments.
• Communicating with coaching staffs and other departments to ideate social media content specific to their programs, while maintaining consistent brand messaging for all Wyoming Athletics’ platforms.
• Serving as a liaison with Wyoming Sports Properties (Learfield) to deploy sponsored social media initiatives that fit within the overall brand messaging of UW Athletics.
• Monitoring and developing analytics to measure the effectiveness of social media strategy.

Supervise the student internship program, including:

• Assigning students to specific sports and overseeing their social media strategy for those sports.
• Scheduling, delegating, mentoring and coordinating the intern’s involvement in day-to-day social media efforts and social media efforts at UW Athletics events.

Assist in managing the official UW Athletics website, GoWyo.com

• Collaborate with media relations, marketing, broadcast and video production, ticketing, fundraising and Wyoming Sports Properties staff on website content.
• Assist in working with Wyoming’s third-party website provider Sidearm.

Maintain a thorough knowledge of and adhere to all applicable University, conference and NCAA rules and regulations.

Assist with other duties/projects as assigned/directed.

REMOTE WORK ELIGIBILITY: 

This position provides vital support to campus customers and requires the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:  

• Two years of experience in Athletics or professional sports external relations areas (e.g. social media, media relations, marketing).
• Proficiency with multiple social media platforms, including but not limited to X, Facebook, Instagram 
• A bachelor’s degree in journalism, communication, marketing or a related field.
• Working weekends and evenings as needed is required.
• Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy. 

DESIRED QUALIFICATIONS:  

• Collegiate Athletic experience managing social media content.
• NCAA Division I experience.
• Proficiency with Adobe Suite, including Photoshop and InDesign.
• Proficiency with Social Media analytics and platforms and ads on social media channels
• Supervisory experience, including the ability to foster leadership and teamwork amongst others.
• Excellent organizational, problem-solving and communication skills.
• Strong attention to detail with the ability to set deadlines and meet those deadlines.
• Experience working with multiple sports programs.
• Experience working with video editing software

REQUIRED MATERIALS:  

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.  

This position will remain open until filled. Complete applications received by 9/9/2025 will receive full consideration. 

WORK AUTHORIZATION REQUIREMENTS: 

The successful candidate must be eligible to work in the United States. Sponsorship for H-1B work authorization or work visa is not available for this position.

HIRING STATEMENT/EEO:  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [email protected]. 

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn move about Laramie, by visiting the About Laramie website.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/