Full-Time

Growth Marketing Specialist

Posted on 2/4/2025

TextNow

TextNow

201-500 employees

Provides free unlimited calling and texting

No salary listed

Junior, Mid

Remote in Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Google AdWords
Marketing
Business Analytics
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 1-3 years of experience in marketing, business analytics, statistics, finance, or a related field
  • Excellent communication skills
  • Proficient in Microsoft Excel used specifically for trend analysis, pivot tables, XLOOKUPS, and large data analysis
  • Capacity to work with technical systems and teams
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
Responsibilities
  • Support media buying, testing, and optimization efforts across paid channels
  • Responsible for accurate and timely execution of media campaigns
  • Produce and report on metrics and KPIs related to CPMs, CTRs, CPIs, LTV:CAC, etc.
  • Stay up to date on SEM/PPC/paid UA industry trends and make recommendations that apply to TextNow
  • Execute campaign analysis and testing across different sub functions of paid search (ad copy, landing page performance, audience, spend, etc.) to optimize performance
  • Use digital analytics tools (Google Ads, Google Analytics, Tableau) as well as Excel and SQL to extract insights and make informed decisions for our paid campaigns
  • Responsible for accuracy of reporting on paid media campaigns, including aggregating and QA’ing data from multiple sources
  • Collaborate cross-functionally with internal counterparts in business analytics, brand marketing, data science, etc. and external counterparts at agencies and ad platforms.
Desired Qualifications
  • Appetite for growth in the paid advertising vertical and a willingness to learn through active participation
  • Know the difference between a TikTok ad and a Google ad – and why they both matter
  • Strong attention to detail and organizational skills
  • Adaptable and resourceful self-starter who enjoys problem solving

TextNow provides mobile communication services that allow users to make unlimited calls and send texts without a monthly fee. The service operates through a SIM card that offers unlimited nationwide talk and text over 5G, along with free essential data. Users can purchase additional data passes as needed, which is how TextNow generates revenue. Unlike many other telecommunications companies, TextNow's model is designed to be budget-friendly, making it appealing to individuals, families, and small businesses. The company also offers premium features for users who want enhanced services. TextNow's goal is to ensure that its communication services are accessible and affordable for everyone, including people with disabilities.

Company Size

201-500

Company Stage

Grant

Total Funding

$3.3M

Headquarters

Waterloo, Canada

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for budget-friendly communication boosts TextNow's user base.
  • 5G expansion enhances TextNow's service quality and user appeal.
  • Digital nomadism trend increases need for flexible communication solutions like TextNow.

What critics are saying

  • TextNow faces reputational risks from misuse of its platform for harassment.
  • IPO potential could increase pressure on company operations and decisions.
  • Partnership with LiveOne may expose TextNow to market volatility risks.

What makes TextNow unique

  • TextNow offers free unlimited calling and texting, a unique value proposition.
  • The company provides a SIM card with 5G access at zero monthly cost.
  • TextNow's ad-supported model aligns with current tech industry trends.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Employee Stock Options

Parental Leave

Wellness Program

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-1%
The Daily Dot
Nov 12th, 2024
TextNow, app used to send racist post-election texts, faces complaints over stalking, harassment

TextNow, app used to send racist post-election texts, faces complaints over stalking, harassment.

Stock Titan
Aug 19th, 2024
LiveOne (NASDAQ:LVO) Launches Multi-Year B2B Partnership with TextNow

LiveOne (NASDAQ: LVO), a leading streaming platform, has announced a multi-year B2B partnership with TextNow, a free phone service provider with over 250 million downloads.

TechCrunch
Jun 17th, 2022
Could This ‘Quiet Company’ Kick Open The Ipo Window?

Earlier this month, The Exchange took a look at quieter companies that have been growing consistently before, during, and after the 2021 venture capital peak. The startups and unicorns that didn’t raise at 50x or 100x ARR last year may be the companies most ready to kick open the IPO window at some point in the future. Quite a number of you were enthused by the coverage of less-flashy private tech companies, so we’re taking another look at this startup cohort this morning

MRWeb
Feb 28th, 2022
TextNow, Inc. hires Ed Woo as Vice President, Data and Analytics

In the US, mobile app TextNow has appointed former Walmart exec Ed Woo as Vice President, Data and Analytics, overseeing the analytics function, which includes business analytics, data science, data engineering and data strategy.

TextNow
Dec 3rd, 2021
TextNow launched Anniversary Program on Sep 1st 21'.

Back in September TextNow announced a new Anniversary Program with the goal of continuing to build a great company culture and showing appreciation for TextNow employees.

INACTIVE