Full-Time
Job Not Found
Darley
51-200 employees
Manufactures firefighting and defense equipment
No salary listed
Elk Grove Village, IL, USA
In Person
 Growth & Marketing (2) |
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- Marketing Strategy and Planning: Develop, execute comprehensive marketing strategy aligned with business objectives.
- Marketing Strategy and Planning: Conduct market research to identify opportunities and trends that inform marketing decisions.
- Marketing Strategy and Planning: Define target customer segments and develop customer personas.
- Marketing Strategy and Planning: Work with the Executive Team to create and manage the marketing budget.
- Marketing Strategy and Planning: Utilize Salesforce data to inform marketing decisions and customer segmentation.
- Marketing Strategy and Planning: Collaborate with sales and other departments to align marketing initiatives with revenue goals.
- Brand Management: Oversee the management and evolution of the organization's brand identity.
- Brand Management: Ensure brand consistency across all marketing channels and customer touchpoints.
- Brand Management: Develop and implement brand awareness campaigns.
- Communications: Develop and maintain relationships with media outlets, journalists, and influencers.
- Communications: Manage media inquiries, press releases, and media coverage.
- Communications: Proactively pitch stories and news about the organization to the media.
- Communications: Oversee the creation, distribution of content including articles, blogs, videos, infographics, more.
- Communications: Develop content calendars and ensure consistent messaging across all channels.
- Communications: Collaborate with internal and external content creators.
- Communications: Develop and execute PR campaigns to enhance the organization's image and reputation.
- Communications: Handle crisis communication and manage PR efforts during sensitive situations.
- Communications: Develop and maintain relationships with key stakeholders and industry influencers.
- Digital Technology Strategy: Identify, implement marketing technologies to streamline commercial processes & efficiencies.
- Digital Technology Strategy: Collaborate with commercial and department leaders to ensure alignment with business goals.
- Digital Technology Strategy: Manage, optimize Salesforce platform to enhance integrated go-to-market/commercial efforts.
- Digital Technology Strategy: Ensure seamless integration between Salesforce, HubSpot and other marketing technology solutions.
- Digital Technology Strategy: Oversee Salesforce administrators and developers to ensure the platform meets business needs.
- Digital Technology Strategy: Implement Salesforce automation, integration solutions to streamline processes & drive growth.
- Online Commerce Leadership: Oversee the online commerce strategy, including website development, online sales channels, and digital commerce platforms.
- Online Commerce Leadership: Drive growth in online revenue, optimize user experiences, and enhance customer journeys.
- Online Commerce Leadership: Optimize online customer experiences to maximize engagement, conversions and sales.
- Data Privacy Compliance: Ensure the organization's marketing practices comply with data privacy regulations.
- Data Privacy Compliance: Develop and maintain data privacy policies and procedures.
- Data Privacy Compliance: Collaborate with legal and IT teams to ensure data security and compliance.
- Customer Acquisition, Retention and Maximum Customer Lifetime Value (CLV): Develop and execute customer acquisition strategies that leverage Salesforce capabilities.
- Customer Acquisition, Retention and Maximum Customer Lifetime Value (CLV): Implement customer retention and loyalty programs.
- Customer Acquisition, Retention and Maximum Customer Lifetime Value (CLV): Implement lead generation, nurturing, opportunity management processes within Salesforce.
- Customer Acquisition, Retention and Maximum Customer Lifetime Value (CLV): Monitor and analyze customer data in Salesforce to refine campaigns, improve conversion rates.
- Customer Experience Initiatives: Lead customer experience (CX) initiatives to enhance satisfaction, loyalty, and advocacy.
- Customer Experience Initiatives: Implement customer-centric strategies, including feedback mechanisms, personalized experiences, and customer journey mapping.
- Trade Shows and Business Meetings: Ensure that Darley properly allocates resources to have a professional image at trade shows.
- Trade Shows and Business Meetings: Ensure that leads are tracked and followed-up on.
- Analytics and Performance Measurement: Establish key performance indicators (KPIs) and use Salesforce reporting to track marketing, integrated commercial and online commerce effectiveness.
- Analytics and Performance Measurement: Use data and analytics to make data-driven decisions and continuously optimize strategies.
- Budget Management: Work with the Executive Team to develop and manage the marketing budget, including related technology investments.
- Budget Management: Optimize spending to achieve cost-efficiency and maximize ROI.
- Team Leadership and Development: Build and lead a high-performing marketing and digital team.
- Team Leadership and Development: Provide mentorship and professional development opportunities for team members.
- Team Leadership and Development: Foster a collaborative and innovative work culture.
- Vendor/Partner Management: Evaluate and manage relationships with marketing vendors and service providers.
- Vendor/Partner Management: Negotiate contracts and agreements to obtain the best value and service.
- Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Qualifications: 10+ years in marketing and digital roles, with at least 5 years in a leadership capacity.
- Qualifications: Demonstrated success in developing, executing marketing strategies that drive revenue growth.
- Qualifications: Strong understanding of digital marketing, e-commerce, CRM systems (e.g., Salesforce), data privacy regulations, and customer experience best practices.
- Qualifications: Exceptional leadership, team management abilities; strong communication, negotiation skills.
- Qualifications: Excellent analytical and data-driven decision-making skills.
- Develop, execute comprehensive marketing strategy aligned with business objectives.
- Conduct market research to identify opportunities and trends that inform marketing decisions.
- Define target customer segments and develop customer personas.
- Work with the Executive Team to create and manage the marketing budget.
- Utilize Salesforce data to inform marketing decisions and customer segmentation.
- Collaborate with sales and other departments to align marketing initiatives with revenue goals.
- Oversee the management and evolution of the organization's brand identity.
- Ensure brand consistency across all marketing channels and customer touchpoints.
- Develop and implement brand awareness campaigns.
- Develop and maintain relationships with media outlets, journalists, and influencers.
- Manage media inquiries, press releases, and media coverage.
- Proactively pitch stories and news about the organization to the media.
- Oversee the creation, distribution of content including articles, blogs, videos, infographics, more.
- Develop content calendars and ensure consistent messaging across all channels.
- Collaborate with internal and external content creators.
- Develop and execute PR campaigns to enhance the organization's image and reputation.
- Handle crisis communication and manage PR efforts during sensitive situations.
- Develop and maintain relationships with key stakeholders and industry influencers.
- Identify, implement marketing technologies to streamline commercial processes & efficiencies.
- Collaborate with commercial and department leaders to ensure alignment with business goals.
- Manage, optimize Salesforce platform to enhance integrated go-to-market/commercial efforts.
- Ensure seamless integration between Salesforce, HubSpot and other marketing technology solutions.
- Oversee Salesforce administrators and developers to ensure the platform meets business needs.
- Implement Salesforce automation, integration solutions to streamline processes & drive growth.
- Oversee the online commerce strategy, including website development, online sales channels, and digital commerce platforms.
- Drive growth in online revenue, optimize user experiences, and enhance customer journeys.
- Optimize online customer experiences to maximize engagement, conversions and sales.
- Ensure the organization's marketing practices comply with data privacy regulations.
- Develop and maintain data privacy policies and procedures.
- Collaborate with legal and IT teams to ensure data security and compliance.
- Develop and execute customer acquisition strategies that leverage Salesforce capabilities.
- Implement customer retention and loyalty programs.
- Implement lead generation, nurturing, opportunity management processes within Salesforce.
- Monitor and analyze customer data in Salesforce to refine campaigns, improve conversion rates.
- Lead customer experience (CX) initiatives to enhance satisfaction, loyalty, and advocacy.
- Implement customer-centric strategies, including feedback mechanisms, personalized experiences, and customer journey mapping.
- Ensure that Darley properly allocates resources to have a professional image at trade shows.
- Ensure that leads are tracked and followed-up on.
- Establish key performance indicators (KPIs) and use Salesforce reporting to track marketing, integrated commercial and online commerce effectiveness.
- Use data and analytics to make data-driven decisions and continuously optimize strategies.
- Work with the Executive Team to develop and manage the marketing budget, including related technology investments.
- Optimize spending to achieve cost-efficiency and maximize ROI.
- Build and lead a high-performing marketing and digital team.
- Provide mentorship and professional development opportunities for team members.
- Foster a collaborative and innovative work culture.
- Evaluate and manage relationships with marketing vendors and service providers.
- Negotiate contracts and agreements to obtain the best value and service.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years in marketing and digital roles, with at least 5 years in a leadership capacity.
- Demonstrated success in developing, executing marketing strategies that drive revenue growth.
- Strong understanding of digital marketing, e-commerce, CRM systems (e.g., Salesforce), data privacy regulations, and customer experience best practices.
- Exceptional leadership, team management abilities; strong communication, negotiation skills.
- Excellent analytical and data-driven decision-making skills.
- MBA preferred
Darley manufactures and distributes equipment for firefighting and defense, including fire trucks, fire pumps, PPE, and other firefighting tools, and provides tactical and robotic gear to the U.S. Department of Defense. Its products work by supplying water and pressure through fire pumps and apparatus, protecting responders with PPE, and supporting military and emergency operations with robotics and tactical gear. The company differentiates itself through a long family history dating back to 1908, private ownership, financial stability, and long-standing relationships, along with in-house manufacturing in Wisconsin and Iowa and direct/global distribution to municipal, emergency, and defense clients. The goal is to deliver reliable, durable equipment and dependable support to first responders and defense customers while maintaining steady growth through established partnerships.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Itasca, Illinois
Founded
1908
Simplify's Take
What believers are saying
- New defense platform improves procurement discovery for government buyers.
- Unmanned systems and immersive training expand beyond core pump businesses.
- Jim Johnson on the Fire Advisory Board strengthens credibility with fire apparatus customers.
What critics are saying
- Pierce Manufacturing remains a formidable apparatus competitor with deeper OEM relationships.
- Digital defense rollout fails if procurement workflows stay clunky or incomplete.
- Succession change after Paul Darley's 30-year tenure can slow customer decisions.
What makes Darley unique
- Family-owned since 1908 with deep fire-service and defense relationships.
- Combines fire apparatus, pumps, PPE, unmanned systems, and training technology.
- Lee Wise became first non-family President in 118 years on January 1, 2026.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Company News
Darley Defense launches new online defense platform. February 11, 2026 Share to: Darley Defense, a leading provider of defense, fire, and emergency services equipment, announced the launch of its new online defense platform at darley.com/defense. This modernized online platform is built to better serve the company's customers and partners, delivering a unified user experience that streamlines navigation, accelerates content sourcing, and simplifies access to procurement information. The updated site clearly highlights Darley's innovative capabilities and longstanding legacy of service. By integrating intuitive design and improved functionality, the new Darley Defense page ensures that visitors can quickly find the resources they need while exploring solutions that support mission success. "Darley has a long legacy of supporting those who protect and serve, and this launch marks a major step forward in how we connect our defense community to mission critical solutions," said Audrey Darley, Vice President of Defense Supply Chain. "By integrating modern technology with decades of expertise, we're providing a streamlined, intuitive experience that helps our customers move their missions forward." Darley provides high quality pump, technology, and equipment solutions for first responders around the world. With origins in Midwest manufacturing, Darley offers a complete line of unmanned systems, immersive training technology, equipment and pumps. Learn more at www.darley.com and shop.darley.com.
Lee Wise named President of W.S. Darley & Co. W.S. Darley & Co., a provider of firefighting, emergency, and defense equipment, has announced a decade-long succession plan with the appointment of Lee Wise as its new President effective January 1, 2026. Lee Wise succeeds Paul C. Darley, who has served in the role for 30 years. Lee will continue to report to Paul in his on-going roles as Chief Executive Officer and Chairman of the Board, guiding the company's strategic vision and long-term growth. Lee currently serves as the Chief Financial Officer for Darley. His promotion to President marks a milestone in the company's storied history, as the first non-family member to assume this role in 118 years. Recognized for his industry experience at Rockwell-Collins and Brunswick and steadfast alignment with the company's core values, Lee has earned the support of the Darley Board, management team, and the entire family. "I am honored to step into the role of President at Darley, and deeply grateful for the trust placed in me by our Board of Directors, shareholders, and colleagues. Their confidence inspires me, and I am committed to honoring our values and driving meaningful progress together," comments Lee. As President, Lee will oversee daily operations, drive innovation, and continue to strengthen relationships with customers, partners, and employees. His appointment ensures that Darley remains at the forefront of the industry, delivering excellence and reliability to those who depend on its products and services. Lee resides in Lincolnshire, IL with his wife, Nicole, and their three children.
Darley named one of the Best Places to Work in Chicago.
Darley launches new uncrewed systems hub.
Darley, a major provider of defense, fire, and emergency services equipment, is proud to announce it has been named one of Crain's 2025 Fast 50 by Crain's Chicago Business.