Full-Time

Sr. Campaign Manager

Brand

Posted on 9/23/2024

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Data & Analytics
Government & Public Sector
Enterprise Software

Compensation Overview

$81.1k - $135.2kAnnually

Senior

No H1B Sponsorship

West Redlands, Redlands, CA, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Power BI
Salesforce
Data Analysis
Requirements
  • Bachelor’s in Marketing, Business, or a related field
  • 5+ years of experience working in campaign marketing
  • Previous experience with complex integrated and digital marketing campaigns
  • Demonstrated success working on multiple marketing projects simultaneously
  • Possess the ability to work well in a cross-functional team environment
  • Strong written and verbal communication skills
  • Ability to successfully manage projects and demonstrate strong problem-solving skills
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
  • Master's in marketing, business, or a related field
  • Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
  • Knowledge of GIS/Esri products
Responsibilities
  • Build and nourish relationships with executive level internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign success. Appropriately adapt your communication to each stakeholder. Manage all stakeholder communication for projects and campaigns through Workfront.
  • Manage multiple marketing campaigns and timelines simultaneously across various verticals and channels. Use your expert evaluation, judgment, and interpretation to independently select the right course of action and solve problems of a diverse scope. Elevate Esri’s brand through a mix of strategies, analyses, assets, and channels.
  • Begin with the end in mind and set clear goals for what your campaigns will accomplish. Utilize your research to manage strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge to deliver strategy briefs, report on data, convert data into insight and engage with a variety of stakeholders including senior leadership.
  • Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions before launch, during campaigns, and post-campaign.
  • Identify audience and craft messaging for various channels delivered through automated campaigns and advertising. Identify emerging digital technologies, media opportunities, approaches, and strategies.
  • Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your team. Suggest creative alternatives to improve existing workflows. Innovate on best practices for demand creation that drive enterprise-wide changes.

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing software that enables organizations to visualize and analyze spatial data. Its main product, ArcGIS, allows users to create detailed maps and perform spatial analytics to uncover relationships and trends in data. Clients from various sectors, including government, business, and academia, utilize Esri's technology for applications like urban planning and disaster response. Unlike many competitors, Esri offers a comprehensive suite of GIS tools and professional consulting services, helping clients effectively implement and maximize their use of GIS. The company's goal is to empower organizations to make informed decisions and optimize operations through the use of location intelligence.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Esri's continuous innovation, exemplified by the release of new editions of ArcGIS Pro and updated land cover maps, keeps it at the forefront of the GIS industry.
  • The company's global partnerships and recognitions, like the SAG award and collaborations with Azercosmos, highlight its influence and leadership in the field.
  • Joining the Esri Partner Network, as seen with Buzz Solutions, provides opportunities for growth and collaboration within a well-established ecosystem.

What critics are saying

  • The competitive landscape in GIS and location intelligence is intense, with new entrants and technological advancements posing potential threats.
  • Dependence on software licensing and subscription services may be vulnerable to market fluctuations and economic downturns.

What makes esri unique

  • Esri's long-standing expertise since 1969 and its flagship product, ArcGIS, set it apart as a pioneer and leader in the GIS and location intelligence market.
  • The company's focus on a wide range of applications, from urban planning to environmental monitoring, allows it to serve diverse sectors effectively.
  • Esri's robust ecosystem of partnerships, such as with VertiGIS and DTN, enhances its service offerings and extends its market reach.

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