Category Development & Trade Marketing Manager

Job Description

We have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel.

This role will execute an even blend of Category Development responsibilities – such as providing range, display and RGM strategies externally; and Trade Marketing responsibilities – such as providing category-driving brand activations and B2B initiatives aimed at independent operators. This role requires a customer-centric mindset, strong analytical skill, and an ability to influence stakeholders through data-to-insight. We expect significant time spent externally with our wholesale customers – understanding their business, category dynamics, and customers. This is counter-balanced with an even blend of internal responsibilities, related to strategy creation and stakeholder management.

What you’ll do:

• Cat Dev:  Be the ‘trusted advisor’ and lead category insights for our customers.  Primary customer focus on Bidfood, Booker and Brakes, with secondary focus on the major Buying Groups in Regional Wholesale.
• Trade Marketing:  Be the conduit between core Brand plans (local and global) and RTM trade marketing plans.
• Trade Marketing:  Build materials and 360 selling tools for Sales to execute in-trade
• Internal (TM):  Leader of execution for JBP-invested (D&A) branded activations in RTM 
• Internal (CD):  Owner of category data, insights & RGM evaluations

What you’ll need:

Education & Experience

• Experience in Sales, Category Development and/or Trade Marketing (guideline 5+ years)
• Leadership experience managing teams/agencies (guideline 3+ years)
• Deep knowledge of food & beverage dynamics in AFH channel
• Bachelor’s degree preferred

Technical Skills

• Proficiency in MS Office tools (Excel, PowerPoint, Outlook)
• Highly proficient in data analytics and familiar with Cat Dev data and reporting tools – e.g. Circana
• Highly proficient in understanding operator behaviour and translating Marketing plans into Trade plans
   

Professional Attributes

• Commercial acumen – ability to convey a strong value proposition, with strong analytical skill.
• Leadership & stakeholder management – capable of engaging, inspiring and influencing peers & leaders.
• Execution excellence – strong focus on driving excellence in execution to deliver optimal results.
• Data-driven decision-making – ability to analyze market data and make strategic recommendations. 
• Customer-centric mindset – ability to build strong meaningful relationships with wholesalers and operators 

What we offer you

• An ambitious employer; we only want the best for our people!
• An industry-recognised career development pathway
• A meritocratic salary and bonus structure
• Excellent training & coaching opportunities to develop your skills and behaviours
• Flexible and hybrid working approach, including ability to work from abroad
• Family-friendly and inclusive work environment, backed by leadership-sponsored Business Resource Groups
• Private medical cover & Digital GP
• Market leading parental leave benefits & sponsored nursery scheme
• Employee discount on Heinz products!
• 3 volunteering days per year (Soup Kitchen, Magic Breakfast)
• Option to purchase additional holidays
• Exclusive gym discounts & cycle to work scheme
• Premium membership to Calm App

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.