Full-Time

Manager – Earned Media

Healthcare

Posted on 11/20/2024

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Social Impact
Consumer Goods

Mid

Boston, MA, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Journalism
Marketing
Requirements
  • Bachelor’s Degree in Marketing, Communications, Public Relations
  • 3 to 4 years’ relevant experience
  • Media relations experience
  • Spanish-speaking a plus
Responsibilities
  • Develop a strong understanding of the client’s business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
  • Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
  • Proactively seek relationships with journalists on behalf of clients
  • Serve as a role model to team members
  • Participate in office-wide initiatives, seminars and meetings to further professional learning and development
  • Actively participate in agency development and assist with new business as needed

Weber Shandwick offers communication and marketing services, including public relations, advertising, and digital marketing, to a variety of clients such as corporations and non-profits. The firm focuses on creating impactful campaigns through media relations, crisis management, and social media strategies. What distinguishes Weber Shandwick from competitors is its commitment to diversity, equity, and inclusion, as well as sustainability initiatives. The company's goal is to help clients achieve their objectives through innovative strategies and culturally relevant storytelling.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Weber Shandwick's rapid growth in the healthcare sector and strategic senior appointments indicate strong market positioning and career advancement opportunities.
  • The launch of the Earned Impact Value Tool showcases the firm's commitment to innovation and measurable results, enhancing client satisfaction and retention.
  • Working on high-profile campaigns like the Barbie buzz can provide employees with valuable experience and industry recognition.

What critics are saying

  • Recent layoffs in New York and Chicago could indicate financial instability or restructuring challenges, affecting job security.
  • The highly competitive nature of the communications and marketing industry requires constant innovation to stay ahead, which can be demanding for employees.

What makes Weber Shandwick unique

  • Weber Shandwick's commitment to diversity, equity, and inclusion sets it apart in the communications industry, making it a leader in inclusive strategies.
  • Their innovative use of AI, analytics, and technology in storytelling and campaign creation provides a competitive edge over traditional PR firms.
  • The firm's focus on sustainability and environmentally responsible practices aligns with the growing demand for corporate social responsibility.

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