The Team

We represent Hitachi Vantara to our customers and partners in the Americas, establishing business and marketing relationships to understand customer challenges and deliver an outstanding customer and partner experience. We collaborate as a team and cross-functionally to ensure the success of our customers and partners and we need people like you to build those deep relationships and to passionately articulate our value proposition.

What you’ll be doing

We are seeking a passionate and proven Sr. Manager, Field and Partner Marketing Manager to lead a team of Field and Partner Marketers and support our business in the West & South Regions, US. This person will work closely with regional sales leadership to develop the marketing strategy and plans that support the regional goals and manage their team to effectively execute events, campaigns and other marketing initiatives that drive engagement and pipeline with prospects, customers and partners. Business alignment with regional sales teams and partners will be a critical component of this role, and the ideal candidate is a strong leader and collaborator who can work with key stakeholders internally and within the partners to drive a holistic marketing plan and achieve business results within the region.

The primary objective of this role is to provide strategic marketing guidance and support in driving high impact marketing activities that support our sales organization and help meet our sales and marketing KPIs for the region. This includes identifying opportunities to connect with our target audience and accounts, helping to grow and expand existing customers, and facilitating net new account acquisition through marketing initiatives. This person will also be responsible for building relationships and supporting planning with our channel and alliance partners to extend our market reach, drive end-to-end solutions and strengthen our customer value.

This position is part of the Americas Field & Partner Marketing team and reports to the Sr. Director, Field and Partner Marketing. It sits within the company’s Global Marketing organization. This position is based in Northern California.

Responsibilities
• Develop a regional marketing strategy that aligns with overall business objectives and supports our sales teams in meeting their revenue goals.
• Partner closely with sales teams to identify regional needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline.
• Manage a small team of field/partner marketing managers and guide the planning and execution of field events and localized campaigns that reach our target audience and generate sales ready leads and engagements with prospects and customers.
• Collaborate and plan with demand generation, product marketing, social media, partner marketing and other marketing functions to drive awareness and demand for our solutions.
• Build relationships and plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new customer acquisition.
• Support and scale regional partner events and communications that help enable our partners and build preference and trust with our ecosystem.
• Collaborate with Inside Sales leadership to develop campaigns and programs that generate pipeline and drive new opportunities with our partners.
• Manage marketing budgets including MDF and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI.
• Provide regular updates to marketing and sales leadership on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives.
• Ensure post-event and program follow-up efforts, ensuring timely and effective communication with new connections to convert leads into opportunities.

Qualifications
• Bachelor’s degree in marketing or equivalent work experience.
• Minimum of 10 years field partner marketing experience.
• Experience managing a team field marketing team with partner responsibilities.
• Experience in large, global B2B technology, software and/or services companies.
• Strong understanding of the sales pipeline and how to collaborate with the sales to track, manage and advance leads and opportunities from marketing campaigns.
• Results driven and customer focused team player that understand how to be successful in B2B field marketing and demand generation functions.
• Experience working with channel partners as well as technology alliance partners and experience managing MDF programs.
• Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
• 20% travel expected.

#Li-DS1

As required by the equal pay and transparency acts in those states that require it, the expected base salary for this position is: Base Salary Range: $145,000.00 - $180,000.00

 

We’re a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.