Full-Time

Sr. Analyst

Analytics

Posted on 9/19/2025

RPA

RPA

1,001-5,000 employees

Modern ad agency delivering people-centered campaigns

Compensation Overview

$667 - $8.3k/yr

No H1B Sponsorship

Santa Monica, CA, USA

Hybrid

Hybrid role; requires in-office presence in Santa Monica a few times per week; based in the Los Angeles area.

Category
Data & Analytics (3)
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Requirements
  • Experience in media analytics or marketing data science, preferably in an agency setting.
  • Deep understanding of media KPIs and experience analyzing campaigns across programmatic, digital direct, social, and offline channels.
  • Proficient in ad measurement tools such as CM360, DV360, Meta Ads Manager, and others.
  • Strong fluency in SQL; comfortable querying cloud-based data platforms (e.g., Google BigQuery, AWS, Snowflake).
  • Hands-on experience with data visualization tools like Tableau, Power BI, Domo, or Looker.
  • Familiarity with advanced analytics methods (predictive modeling, regression analysis, time-series forecasting).
  • Proficient in Python or R for data wrangling, statistical analysis, or automation (bonus points for experience with scikit-learn, pandas, or tidyverse).
  • Experience working with ETL tools (Domo ETL, Alteryx) and building scalable data pipelines.
  • Strong communicator with the ability to simplify technical findings for non-technical audiences, both internally and with clients.
  • Demonstrated ability to manage multiple projects with tight deadlines while maintaining high attention to detail.
  • Hybrid role based in Los Angeles area, working from Santa Monica offices a few times per week.
Responsibilities
  • Develop and lead holistic media performance reporting across digital, paid social, and traditional channels, delivering actionable insights that drive campaign optimization and strategic evolution.
  • Identify cross-channel trends, audience engagement patterns, and media mix opportunities that inform buying and planning strategies.
  • Pull, analyze, and synthesize data from key platforms including CM360, Meta Ads Manager, and other ad servers and media tools to assess media effectiveness.
  • Lead advanced analytics projects to support strategic initiatives for Honda/Acura, working with large, complex datasets that connect media exposures with business outcomes (e.g., sales, leads).
  • Write and optimize SQL queries to extract and join datasets in data clean room environments (e.g., LiveRamp, Habu), ensuring high data quality and integrity.
  • Build data pipelines and automate workflows using ETL tools such as Domo or Alteryx.
  • Develop predictive models and statistical forecasts to guide media investment and future campaign decisions.
  • Create dynamic dashboards and compelling data visualizations in Tableau, Power BI, or Domo that effectively communicate performance insights to stakeholders.
  • Collaborate with cross-functional teams to integrate analytics into planning, creative, and strategy workflows.
Desired Qualifications
  • We are unable to offer employment visa assistance for this role.

RPA is an ad agency that creates marketing and advertising work for brands with a People First approach. Its team spans many disciplines and collaborates across a shared philosophy to deliver campaigns that matter to people. The company relies on a deep bench of specialists who work together in an environment where people are valued, rather than a single guru leading projects. Unlike some competitors that silo functions, RPA emphasizes cross-discipline collaboration and a people-centric culture to produce integrated campaigns. The goal is to help brands connect with audiences by delivering meaningful work and by attracting top talent who share the same People First mindset.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

1986

Simplify Jobs

Simplify's Take

What believers are saying

  • New CEO Jim Helberg leverages TV resurgence for client success.
  • Helberg partners with COO Brett Bender for enhanced strategies.
  • Strong leadership by CCO Joe Baratelli sustains creative edge.

What critics are saying

  • Helberg's inexperience causes strategic missteps in 6-12 months.
  • BCAL collaboration fails, damages reputation in 12-18 months.
  • SLR integration strips independence, triggers client exodus.

What makes RPA unique

  • RPA remains largest independent West Coast agency with Honda ties.
  • Over 500 employees drive tech-focused strategic marketing solutions.
  • Multi-office network spans Atlanta, Chicago, Dallas, Denver, Philadelphia.

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Benefits

Unlimited Paid Time Off

Professional Development Budget

Tuition Reimbursement

Wellness Program

Company News

Adweek
Oct 14th, 2025
RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

RPA CEO Pete Imwalle steps down after 32 years; Jim Helberg named successor. The longtime independent agency elevates its chief media officer to the top job as it sharpens its strategic focus. RPA has named chief media officer Jim Helberg as its new CEO, succeeding Pete Imwalle, who has left the agency after more than three decades, the agency confirmed to ADWEEK. Imwalle spent 32 years at RPA, rising through the ranks to chief executive, a role he held during a period of continued independence for the Santa Monica-based agency and marked by longstanding relationships with marquee clients like American Honda. His departure marks a significant leadership shift for the largest independent advertising agency on the West Coast. Helberg, who has served as RPA's EVP and chief media officer since 2017, has nearly a decade of experience at the agency; previously, he held senior roles at Spark Foundry. He has also served on the 4A's Media Leadership Council and is an adjunct professor of media strategy at the University of Oklahoma. Helberg will work closely with agency president and COO Brett Bender to "architect an enhanced strategic approach to RPA's offering" amid ongoing shifts in the agency landscape, the agency said in a statement. "I appreciate the trust RPA has placed in me," Helberg said in a statement. "I welcome the opportunity to build upon RPA's past and recognize how well positioned our independent agency is to assist our clients in achieving greater business success." RPA's client roster also includes convenience store chain ampm, Apartments.com, Homes.com, Arco, Farmers Insurance Group, La-Z-Boy, LoopNet, Southern California Edison, and TXU Energy. Audrey Kemp is a staff reporter for Adweek based in New York City.

VentureBeat
Apr 4th, 2024
Salesforce strengthens Mulesoft with AI tools to extract data, automate workflows

IDP integrates with the Anypoint platform as well as automation solutions Flow and RPA, which enables users to automate the integration of the extracted data with downstream Salesforce systems.

Proactive Investors Australia
May 26th, 2022
BCAL Diagnostics partners with Rubin Postaer and Associates, Inc.

BCAL has entered a clinical collaboration with RPA, Lifehouse and NSW BreastScreen to further validate the test in a real-world setting.

PYMNTS
Sep 24th, 2020
Sneaker Marketplace Goat Group Nets $100M For Expansion On $1.75B Valuation

Online sneaker marketplace Goat Group has raised $100 million in a Series E funding round, which will go toward expanding its products and apparel categories.

INACTIVE