Senior Vice President Brand Strategy

Position Overview

SVP, Brand Strategy ✨🧬

Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions, evolving markets, and real human impact. In this space, extraordinary strategy is not optional. It is what helps brands find their meaning, earn attention, and move people with clarity, credibility, and purpose.

At BGBx, we believe the best healthcare brands are built at the intersection of scientific rigor, human understanding, and creative ambition. We turn data into insight. Insight into story. Story into ideas, experiences, and communications that create momentum for our clients and meaningful connection with HCPs, patients, caregivers, and broader healthcare stakeholders.

The SVP, Brand Strategy will serve as a key client-facing leader and senior representative of the Brand Strategy function. They will guide brand assignments and strategic engagements, partner closely with agency leadership across disciplines, and help define what modern, integrated healthcare strategy looks like at BGBx.

What You’ll Do

Lead Strategic Vision and Growth 🧭

• Serve as a senior strategic partner to clients, helping them navigate complex business, brand, market, and communications challenges with confidence
• Lead the development of high-impact brand, portfolio, and communications strategies that drive clarity, alignment, and growth
• Bring a strong, evidence-based point of view to senior client conversations, agency leadership discussions, and cross-functional decision-making
• Anticipate category, customer, cultural, and competitive dynamics, ensuring they are meaningfully reflected across strategic recommendations and agency deliverables
• Guide teams through key strategic processes and projects across the full brand and communications spectrum

Turn Complexity into Direction 🧬

• Lead the synthesis of clinical data, market dynamics, customer behavior, competitive context, and cultural signals into clear, compelling strategic narratives
• Identify the tensions, opportunities, and human truths that can unlock stronger brand meaning and more powerful communications
• Help clients and internal teams see clearly in complex situations, connecting disparate inputs into focused strategic direction
• Ensure that strategy is not only smart and sound, but also inspiring, actionable, and built to move the work forward

Elevate Storytelling, Ideas, and Integrated Strategy 🧠

• Oversee and shape brand positioning, messaging, creative strategy, engagement strategy, and communications planning across the brand lifecycle
• Champion creative briefs and strategic narratives that inspire bold ideas, sharpen execution, and energize teams
• Partner deeply with Creative, Account, Medical Strategy, Social Media, Omnichannel Engagement, and other agency disciplines to build connected, modern strategy
• Bring together brand, content, channel, experience, and behavioral thinking into one cohesive strategic vision
• Ensure the work remains grounded in scientific truth while pushing it to be more human, memorable, and impactful

Lead Client Engagements and New Business Opportunities 🚀

• Lead the planning and execution of strategic client engagements, workshops, and senior-level strategic conversations
• Play a leading role in new business efforts, shaping strategic stories that stand out and approaches that win
• Build trust with senior clients by bringing clarity, confidence, and strategic imagination to their most important challenges
• Represent BGB’s Brand Strategy function with authority, polish, and passion in both existing client relationships and growth opportunities

Build the Brand Strategy Function and Mentor Talent 🌟

• Serve as a resident expert in brand strategy, communications strategy, and strategic planning across the agency
• Help define and raise the bar for what great integrated healthcare strategy looks like at BGB
• Mentor, coach, and inspire strategists, helping them strengthen their thinking, storytelling, executive presence, and strategic craft
• Model the leadership behaviors, collaboration style, and strategic rigor expected of senior agency leaders
• Partner with agency leadership to strengthen strategic practices, tools, standards, and ways of working across teams

Who You Are ❤️

• A senior strategic leader who can turn complexity into clarity, alignment, and action
• A confident client counselor with the presence and judgment to guide senior-level conversations
• A natural storyteller who can transform science, data, and market realities into narratives that inspire belief and action
• A deeply curious thinker who understands what drives behavior and knows how to ask the sharper, more useful question
• A collaborative leader who brings disciplines together, creates momentum, and elevates the work through partnership
• A trusted mentor who takes pride in developing others and building strategic capability across teams
• A leader who balances intellectual rigor with creative ambition, pushing ideas to be smarter, sharper, more connected, and more impactful
• Someone who thrives in complexity and helps others move through it with confidence

What You Bring 📣

• 10+ years of strategic brand planning or brand strategy experience, ideally in an agency environment, with significant experience in pharma, biotech, life sciences, or healthcare marketing
• A proven track record of leading insight-driven, creatively inspiring, and commercially relevant strategy across complex healthcare brands
• Deep understanding of clinical data, competitive landscapes, category dynamics, HCP and patient behavior, and the broader healthcare ecosystem
• Experience leading strategic engagements, senior client presentations, workshops, brand planning initiatives, and new business efforts
• Strong ability to connect brand, creative, medical, social, CX, and engagement strategy into a cohesive approach
• Exceptional communication, presentation, facilitation, and storytelling skills across briefs, decks, workshops, and executive-level discussions
• Demonstrated success mentoring strategists, influencing cross-functional teams, and raising the quality of strategic thinking across an agency environment

Why BGBx 🔥

Because this work matters and it deserves bold thinking and real energy. 

At BGBx, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects.

As SVP, Brand Strategy, you’ll help shape not only the work, but the way we think. You’ll partner with clients on their most important challenges, inspire teams to reach higher, and help define the next standard of strategic excellence at BGBx.

This is a role for someone ready to lead with vision, sharpen the work, grow the team, and make healthcare communications more powerful, more human, and more impactful.

Salary Range: $215,000 - $265,000

BGBx is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors.