Full-Time
Software Engineer
BranchLab
11-50 employees
AI-driven healthcare ad targeting with privacy
Compensation Overview
$145k - $195k/yr
Boulder, CO, USA
Hybrid
 Software Engineering (1) |
|---|
- Strong backend development experience in Python.
- Familiarity with cloud-native architectures and services (ideally AWS).
- Understanding of distributed systems and event-driven architectures.
- Experience with containerization (Docker) and CI/CD pipelines.
- Proficiency in writing SQL queries and working with large-scale datasets (Athena, Redshift, PostgreSQL, etc.).
- A pragmatic problem-solving mindset with an eye for performance, security, and maintainability.
- Design, build, and maintain backend systems and APIs using Python.
- Architect distributed systems using AWS services like EKS, EMR, S3 and Athena.
- Deploy ML models in engineering pipelines.
- Build and optimize ETL pipelines and secure data-sharing workflows using Spark.
- Deploy and manage containerized services with Docker and Kubernetes, and manage infrastructure-as-code.
- Work with large-scale datasets using advanced SQL for analytics, reporting, and data product features.
- Ensure system reliability, scalability, and observability in a production environment.
- Familiarity with real-time data processing or streaming architectures.
- Comfort with infrastructure-as-code tools (CloudFormation, CDK, etc.).
- Background in data modeling, query optimization, and performance tuning.
- Exposure to Healthcare, AdTech, or privacy-sensitive data systems.
BranchLab is a data science firm focused on healthcare advertising. It uses artificial intelligence and machine learning to build custom audience models that align with each client’s goals, enabling more precise targeting and better insights for campaigns. The core service helps healthcare brands, their agencies, and TV partners improve return on ad spend while staying compliant with privacy requirements. An ID-less approach keeps consumer health records unlinked from any user ID, prioritizing privacy. BranchLab’s offerings are tailored data solutions that enhance advertising effectiveness and protect personal information, with revenue coming from partnerships with healthcare brands and advertising agencies.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2024
Simplify's Take
What believers are saying
- Dentsu partnership integrates Pathwai™ across streaming and social channels.
- Next Ventures investment accelerates enterprise adoption in pharma marketing.
- Healthcare ad market grows to $34 billion by 2032 amid privacy regulations.
What critics are saying
- Google Privacy Sandbox cripples ID-less targeting on Chrome in 6-12 months.
- Healthicity erodes Pathwai™ share with federated learning in 12-24 months.
- Washington fines BranchLab $5M for HealthGraph™ leakage in 3-6 months.
What makes BranchLab unique
- Pathwai™ uses neural networks on non-health data for privacy-safe health predictions.
- ID-less approach ensures HIPAA compliance without linking to consumer IDs.
- HealthGraph™ covers 300 million US residents and 2.1 million providers.
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Benefits
Company Equity
Hybrid Work Options
Relocation Assistance
Company News
Dentsu, a global media and marketing leader, has partnered with BranchLab to integrate the AI company's Pathwai™ platform for healthcare audience targeting. The collaboration transforms dentsu's proprietary data into healthcare-relevant segments anticipated to match or exceed traditional medical claims-based targeting methods. Pathwai™ uses neural networks trained on anonymised health outcomes to create privacy-conscious audience segments for healthcare marketing. The platform enables dentsu to design and activate audiences based on diagnoses, prescriptions and procedures across streaming, programmatic and social media channels. The partnership unlocks new value from dentsu's consumer dataset whilst maintaining HIPAA compliance and state privacy regulations. BranchLab's deep learning architecture translates anonymous patient journeys into targetable segments, with supervised AI learning continuously refining models based on real-world health outcomes.
Next Ventures has announced a strategic investment in BranchLab, an AI-native technology company specializing in privacy-first, outcome-based advertising for healthcare. This investment aims to accelerate AI innovation in precision healthcare by leveraging non-health data to optimize real-world health outcomes. BranchLab's platform, Pathwai™, enables brands to design and measure audiences for healthcare marketing. The partnership aligns with Next Ventures' mission to promote proactive healthcare engagement.
BranchLab, a data science company developing advanced AI software that enables healthcare brands to reach the right consumers, today announced the clo
BranchLab launches privacy-safe healthcare advertising solution & more.