Marketing Operations Manager

Role Purpose

At Boku, we're scaling fast - and we need smart, systems-driven thinkers to help marketing move at the speed of growth. As our Marketing Operations Manager, you’ll be at the centre of how we run campaigns, manage data, and measure success. This role is ideal for someone who loves building structure, improving performance, and enabling teams to execute with confidence.

You’ll work cross-functionally with Demand Generation, Content, and Sales to ensure our marketing engine is data-driven, efficient, and built for scale. From campaign tracking to tech stack optimisation, your work will power smarter decisions and better outcomes.

Key Responsibilities

• Own our marketing automation tools - select, implement, and optimise platforms that integrate seamlessly with our CRM and sales systems.

• Shape and refine our lead lifecycle framework, including capture, scoring, routing, and nurturing.

• Standardise campaign processes, ensuring consistent use of tracking, tagging, and reporting infrastructure.

• Build and maintain dashboards that clearly track funnel performance, ROI, attribution, and conversion rates.

• Ensure clean, actionable data flows between marketing and sales, supporting pipeline generation and reporting accuracy.

• Manage data integrity and segmentation across the CRM and MAP, enabling targeted outreach and performance analysis.

• Partner with Demand Gen on campaign execution, including email workflows, landing pages, and integrations.

• Create documentation and training to drive process adoption and operational excellence across the team.

• Act as our expert on performance measurement, marketing enablement, and continuous optimization.

Key Skills, Experience, and Competencies

• Experience standing up a CRM and MAP from scratch, including vendor evaluation, implementation, integration, and process design

• Strong understanding of funnel metrics, campaign performance measurement, and multi-touch attribution logic

• Hands-on expertise with tools like HubSpot, Salesforce, Google Analytics, and spreadsheet-based reporting (e.g., Excel, Google Sheets)

• A systems mindset with strong problem-solving skills, attention to detail, and a passion for documentation and process optimisation

• Proven ability to manage projects end to end - balancing short-term execution with long-term scalability

• Ability to work cross-functionally with Marketing, Sales, Product, and external vendors to drive alignment and results

• Comfortable operating in a fast-paced, high-growth environment with shifting priorities and evolving needs
• Clear and confident communicator—able to translate technical processes into simple, actionable steps for non-technical teams

Qualifications 

• 5 years+ of experience in B2B marketing operations or revenue operations

• Proven track record of managing and optimizing marketing tech stacks (e.g., HubSpot, Salesforce, Google Analytics)

• Experience designing and executing lead lifecycle strategies, including lead scoring, routing, and nurturing

• Strong analytical skills with the ability to turn data into actionable insights and clear recommendations

• Demonstrated experience building campaign tracking, attribution, and performance measurement frameworks

• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and consent management best practices

• Bonus: experience in payments, fintech, or global B2B marketing environments