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Full-Time

Director – Account Planning

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior, Expert

Philadelphia, PA, USA

Hybrid role requiring three days in-office each week.

Category
Content Strategy
Creative Writing
Content & Writing
Required Skills
Branding/Brand Strategy
Journalism
Marketing
Political Science
Data Analysis
Requirements
  • At least 8 years’ experience working in marketing or strategic services organizations – e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
  • Qualitative research experience applying qualitative research techniques
  • Familiarity with interpreting and applying quantitative research
  • Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
  • Graduate degree is a plus (e.g., MBA, Masters)
  • Familiar with segmentation, analytics and media research tools (e.g., MRI)
  • Discern the customer insight and “human truth” from mounds of data
  • A passion and empathy for the consumer’s perspective
  • Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
  • Ability to challenge the team to uncover “what’s in it for the customer”
  • Passionate about applying the latest qualitative methodology to the development of insight
  • Experience applying insight to marketing program development, and helping creative teams understand an insight and translate it into creative magic
Responsibilities
  • Use customer insight to help the team come up with great creative marketing ideas
  • Identify high impact opportunities for developing creative customer insight
  • Create approaches for coming up with customer insight
  • Determine where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and where the opportunities are
  • Identify important customer insights from existing client/Digitas Health data and translating them into relevant marketing program possible effects
  • Apply innovative research and “listening” methodologies to create relevant, creative customer insights
  • Partner with the latest primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insight and marketing program application value
  • Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
  • Apply the Digitas Health Active Branding approach to marketing program development, and inspiring your teams to embrace a “pull” approach to marketing
  • Lead team brainstorms that produce creative insight and maximize team contributions
  • Build productive collaboration and promote successful teamwork
  • Create demand for account planning’s contributions by demonstrating its impact
  • Manage 2 mid-level planners

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.