Full-Time

Junior Analyst

Search

Confirmed live in the last 24 hours

Horizon media

Horizon media

Creates and manages advertising campaigns

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$40k - $50kAnnually

+ Bonus

Entry, Junior

New York, NY, USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Google AdWords
Search Ads 360
Data Analysis

You match the following Horizon media's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Have general knowledge or interest in PPC and/or SEO
  • An analytical thinker with interest and capabilities to work with large data sets and numbers
  • Have strong ability to digest information and follow managerial guidance
  • An independent worker with strong time management and organization skills
  • A strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasks
  • Nimble and flexible with the ability to succeed in a fast-paced environment
  • Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes
Responsibilities
  • Campaign launches
  • Keyword research and development
  • Ad copy creation and landing page mapping
  • Campaign builds
  • Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams
  • Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients
  • Bid and budget optimization
  • Negative keyword build and implementation
  • Ad and landing page refresh
  • Billing updates and Insertion Order (IO) adjustments
  • Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others
  • Providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others
Desired Qualifications
  • Basic level of MS Excel and PowerPoint knowledge
  • Interest in, and general knowledge of, PPC or SEO
  • A marketing degree is a “nice to have,” but not required
  • General interest in the media/advertising industry is preferred
  • Google / Microsoft Ads or other SEM related certification is not required but preferred

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Unlike many competitors, Horizon Media emphasizes diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnership with Akkio enhances data-driven advertising strategies for better client outcomes.
  • Involvement in sustainability initiatives attracts environmentally conscious clients and boosts brand reputation.
  • Partnership with Tropical Smoothie Cafe showcases ability to drive brand visibility in fast-casual sector.

What critics are saying

  • Shift in influencer marketing requires pivot to interest-based strategies, challenging traditional methods.
  • Increased competition from other full-service agencies with the launch of One Horizon.
  • Dependence on high-profile partnerships poses risk if they don't yield expected results.

What makes Horizon media unique

  • Horizon Media's One Horizon agency offers integrated marketing solutions combining technology, data, and creativity.
  • The company's focus on psychographic approaches in influencer marketing aligns with consumer interests.
  • Horizon Media's commitment to diversity and inclusion enhances its reputation in the media industry.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Pet Insurance

Childcare Support

Identity Theft Insurance

Fertility Treatment Support

Fitness Reimbursement

Company News

PR Newswire
Jan 22nd, 2025
"The New Rules Of Influence": Research Reveals Fundamental Shift In Influencer Marketing Effectiveness

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategiesSwell.AI reimagines how social impact is measured, leveraging a psychographic approach for more authentic content creation and stronger audience engagementNEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media's full-service social and influencer agency.Horizon Media (PRNewsfoto/Horizon Media)The study, "The New Rules of Influence," calls out the brand challenge and opportunities represented by the rise of influencers. As Blue Hour Studios' research shows, a "random piece of content" from a creator is as, if not more, influential in purchases than other content sources. An overwhelming 80% of consumers agree a "random piece of content" will influence them to buy something on social media."Influencer marketing has evolved from a 'nice-to-have' into a strategic imperative, but many brands are still operating on best practices from 2015," said Monika Ratner, Head of Growth at Blue Hour Studios. "Our research shows that the fundamental rules of influence have shifted. Success today requires moving beyond demographic matching to focus on shared interests and values."The comprehensive study of 1,000 American social media users across generations revealed three key principles for effective influencer marketing:Interests Over Demographics: The study found an influencer's connection to interests is nearly twice as impactful as traditional demographics in driving sales

Campaign Live
Dec 19th, 2024
Tropical Smoothie Cafe has selected Horizon Media as its agency of record

Tropical Smoothie Cafe has selected Horizon Media as its agency of record.

PR Newswire
Dec 19th, 2024
Tropical Smoothie Cafe® Selects Horizon Media As Media Agency Of Record To Accelerate Nationwide Growth

Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key marketsNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Tropical Smoothie Cafe, the nation's largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review. This partnership is set to elevate the brand's national footprint through Horizon Media's data-driven strategies, advanced technology and innovative media solutions

PR Newswire
Dec 11th, 2024
Horizon Media Expands Creative Footprint With Launch Of One Horizon, A Full-Service Advertising Agency

New agency amplifies Horizon Media's commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement. NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands

MarTech Cube
Oct 7th, 2024
Horizon Media announced multi-year strategic partnership with Akkio

Horizon Media announced multi-year strategic partnership with Akkio.

MediaPost
Sep 6th, 2024
Horizon Media Taps Former Publicis Exec For AI Solutions Role

Horizon Media has appointed Tim Rich as its new head of AI solutions.

PR Newswire
May 22nd, 2024
Horizon Media Takes An Industry Lead In Fusing Sustainability Into Brand Values

- Hosts 2nd Annual Sustainable Media Summit in NYC, May 23 -- Announces Media Agency Partnership with Earth Public Information Collaborative (EPIC) to Develop Global Strategy to Increase Awareness of Climate Change Issues -NEW YORK, May 22, 2024 /PRNewswire/ -- Horizon Media , the largest U.S. media agency according to AdAge Data Center 2023 , is broadening its efforts to help marketers and brands drive attention to pressing climate change issues by mobilizing the industry to build scalable approaches around sustainability practice. On May 23, the agency will host its second annual Sustainable Media Summit (formerly the Green Media Summit) in its New York offices – convening experts in sustainability, climate change, media, marketing, policy and more with sustainability-focused brand leaders. Participants include a cross-section of representatives from NGOs, government, brands, publishers, tech leaders, and more who will discuss and explore a new blueprint for how media can responsibly work together to build sustainability into brand values.Additionally, Horizon has joined the Earth Public Information Collaborative (EPIC) as a media agency partner. Convened by the Global Commons Alliance (GCA) in partnership with New Zero World, EPIC is a first of its kind global public service media ecosystem designed to support scaled, direct public engagement around the climate crisis. Drawing broad support from a wide range of sectors, EPIC is developing a new approach which brings together science and creativity to reimagine and rework climate communications, public service campaigns, accurate science and reporting

Business Wire
May 6th, 2024
Impossible Foods Kicks Off First Major Marketing Campaign Featuring New Brand Identity

Impossible's new campaign aims to reframe “meat” by introducing meat from plants as another delicious, nutrient-dense option that’s better for the planet.Impossible is staking its claim in the meat aisle with the launch of a new, massive marketing campaign targeting meat-eating consumers looking for better meat options – from plants.Impossible is staking its claim in the meat aisle with the launch of a new, massive marketing campaign targeting meat-eating consumers looking for better meat options – from plants.REDWOOD CITY, Calif.--(BUSINESS WIRE)--Under the banner of its new brand identity, Impossible Foods is further staking its claim in the meat aisle with the launch of a new, massive marketing campaign targeting meat-eating consumers looking for better meat options – from plants.At the heart of the months-long campaign is an audacious provocation: “ We’re solving the meat problem with more meat.” According to Impossible, one of the biggest “problems” with meat is it’s too delicious and people eat too much of it – and that’s causing a lot of problems for public health and the planet. Rather than force meat-eating consumers to change their lifestyle, the new work from the brand offers a reframing of “meat” by presenting meat from plants as a great-tasting solution.Narrated from the perspective of a meat eater, the lead 30-second commercial opens with a direct call-to-action for meat eaters to solve the “meat problem” with more burgers, hot dogs and meatballs from plants. The bold, Americana aesthetic of the commercial is intentionally designed to feel familiar and relatable to meat eaters, referencing cultural traditions like backyard barbecues and hot dog eating contests. The commercial will premiere today, May 6 during the Live from E!: Met Gala telecast where celebrities, tastemakers and viewers across the country will get a delicious taste of meat from plants as they prepare for the garden-themed gala.The campaign also features a series of shorter, product-focused advertisements to introduce more consumers to Impossible’s diverse portfolio of beef, chicken and pork from plants, which consumers increasingly prefer the taste of compared to other options on the market. In doing so, the brand strives to broaden its reputation as a burger brand and reposition itself as a full-fledged meat brand.“ Meat eaters have historically shrugged at meat from plants as something that’s not for them – but that couldn’t be further from the truth,” said Leslie Sims, Chief Marketing & Creative Officer of Impossible Foods. “ We see this campaign as a way to let meat eaters know Impossible meat is the best way to keep eating meat you love, just without a lot of the problems associated with animal meat

MediaPost
Sep 22nd, 2023
Horizon Taps MMB's Lukas As SVP-Human Intelligence

Horizon Media has named Scott Lukas senior vice president of human intelligence of its cultural intelligence WHY unit.

Business Wire
Sep 14th, 2023
Cox Media Group, Havas Media, Horizon Media and TEGNA Receive Awards at TVB's 2023 Live Executive Summit

Most recently, Horizon has partnered with Burst to deliver local DEI stories on local broadcast TV.

PR Newswire
Aug 2nd, 2023
New Research By Horizon Media Reveals Public Is Prepared To Strike Alongside Writers And Actors And Are Intentionally Shifting Viewing Habits

- Survey finds that people are largely aware and invested in the entertainment industry strike and are prepared to wait it out by adjusting their entertainment content selections –NEW YORK, Aug. 2, 2023 /PRNewswire/ -- As thousands of members of the Writer's Guild of America and the Screen Actors Guild continue to strike, Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, released findings of a new study called "The Tipping Point," which sheds light on the strike from the audiences' ' point of view. In the 72 hours following the announcement of the WGA strike, there were nearly 800k social posts, and in the same period following the SAG strike announcement, there were 1.1 million related social posts. Although the conversations have slightly subsided since the initial spikes, the Tipping Point results reveal a sustained volume of high interest due to overall awareness and investment in the outcome. Horizon Media's WHY Group surveyed 600 adults 18+ and analyzed social conversation to better understand people's awareness of and reactions to the strikes.More than half of those surveyed were aware of the WGA strike (52%) and SAG strike (58%) – 11+ points higher than other high-profile labor disputes