INACTIVE
Full-Time
Principal Brand Manager
Valorant
Posted on 4/8/2024
Develops popular multiplayer online games
Consumer Software
Gaming
Senior
Reading, UK
Required Skills
Branding/Brand Strategy
Marketing
Requirements
- 6+ years of experience managing successful brand and marketing campaigns in the video game, technology, esports, broadcasting or entertainment industry
- 4+ years of experience working on console platforms (Sony, Microsoft, Nintendo) in the EMEA region
- Strong knowledge of marketing disciplines and building cohesive campaign strategy and plans
- Great understanding of regional/cultural landscape differences and similarities
- Up to date with the gaming and entertainment industry's newest trends and technologies
Responsibilities
- Support development of product marketing strategies for VALORANT, incorporating both game and esports, with a focus on the console player audiences in the region
- Provide marketing insight and guidance to the EMEA brand and marketing teams
- Ensure marketing programs are aligned with the regional product lead’s goals and core brand strategy for VALORANT
- Set objectives and key results for game marketing efforts, collaborate with console 1st parties, and enhance team's knowledge of future console audience and landscape
- Support regional product lead in representing EMEA console players and EMEA esports publishing in Riot’s game experience rooms
- Connect with Riot's country-based publishing organizations for successful outcomes through collaboration and partnerships
As a leader in the gaming industry, this company offers a dynamic work environment where talents are utilized to innovate and enhance the gaming experience across various platforms, including mobile and console. By developing globally popular titles like League of Legends and VALORANT, they provide a collaborative atmosphere where creativity and cutting-edge technology thrive, making it an excellent place for professional growth in game development.
Company Stage
M&A
Total Funding
$24.1M
Headquarters
Los Angeles, California
Founded
2006
Growth & Insights
Headcount
6 month growth
↓ -2%1 year growth
↑ 11%2 year growth
↑ 11%Benefits
Healthcare
Family Care
Open Paid Time Off
Retirement
Play Fund
Donation Matching
INACTIVE