Full-Time

Sr Director

Global Marketing

Confirmed live in the last 24 hours

Twist Bioscience

Twist Bioscience

1,001-5,000 employees

Produces synthetic DNA for biotechnology applications

Biotechnology
Healthcare

Compensation Overview

$238k - $268kAnnually

+ Bonus + Equity

Senior, Expert

Oakland, CA, USA

Field-based role in San Francisco Bay Area, CA.

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree. MBA or Master’s Degree
  • Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels
  • 10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Strong business acumen and the ability to use data for decision-making.
  • Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals
  • Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business
  • Strong verbal and written communications skills and the ability to support business unit executives with analysis and
  • Willingness to dig into details and analyze variances and trends.
  • Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow.
  • Ability to travel up to 20% of time to support business objective
Responsibilities
  • Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy
  • Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision making.
  • Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences, showcases Twist's thought leadership, and positions the company for success.
  • Manage the marketing budget and identify opportunities for maximizing ROI.
  • Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors
  • Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion
  • Establish, drive, and report out group KPIs in line with strategic goals
  • Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials
  • Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voice
  • Manage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful content
  • Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APAC
  • Follow regulatory and ISO 13485 requirements

Twist Bioscience specializes in creating synthetic DNA for applications in biotechnology, pharmaceuticals, and research. Their proprietary platform allows for the quick and accurate production of DNA sequences, providing instant feedback to clients. They differentiate themselves by offering high-quality DNA products at competitive prices, serving a diverse range of clients including academic institutions and pharmaceutical companies. The goal of Twist Bioscience is to support advancements in biotechnology and personalized medicine through their synthetic DNA offerings.

Company Stage

IPO

Total Funding

$236.5M

Headquarters

South San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

3%

1 year growth

4%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for synthetic DNA in personalized medicine boosts Twist's growth potential.
  • Collaboration with Absci on AI-driven antibody discovery enhances market position.
  • Partnership with MedGenome expands Twist's role in precision medicine, increasing customer base.

What critics are saying

  • Competition from Ginkgo Bioworks may impact Twist's market share.
  • Dependency on AI technologies could pose integration and operational challenges.
  • Regulatory challenges may arise from the partnership with MedGenome for rare disease diagnosis.

What makes Twist Bioscience unique

  • Twist Bioscience uses a unique silicon-based DNA synthesis platform for precision and scale.
  • They offer high-quality DNA sequences at competitive prices, attracting a diverse clientele.
  • Their proprietary platform provides instant feedback on DNA sequence synthesis feasibility.

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