Full-Time

Sr Director

Global Marketing

Confirmed live in the last 24 hours

Twist Bioscience

Twist Bioscience

1,001-5,000 employees

Produces synthetic DNA for biotechnology applications

Biotechnology
Healthcare

Compensation Overview

$238k - $268kAnnually

+ Bonus + Equity

Senior

Oakland, CA, USA

Field-based role in San Francisco Bay Area, CA.

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree. MBA or Master’s Degree
  • Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels
  • 10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Strong business acumen and the ability to use data for decision-making.
  • Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals
  • Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business
  • Strong verbal and written communications skills and the ability to support business unit executives with analysis and
  • Willingness to dig into details and analyze variances and trends.
  • Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow.
  • Ability to travel up to 20% of time to support business objective
Responsibilities
  • Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy
  • Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision making.
  • Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences, showcases Twist's thought leadership, and positions the company for success.
  • Manage the marketing budget and identify opportunities for maximizing ROI.
  • Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors
  • Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion
  • Establish, drive, and report out group KPIs in line with strategic goals
  • Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials
  • Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voice
  • Manage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful content
  • Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APAC
  • Follow regulatory and ISO 13485 requirements

Twist Bioscience specializes in the synthesis of synthetic DNA, which is essential for various applications in biotechnology, pharmaceuticals, and research. Their proprietary platform enables the rapid and accurate production of DNA sequences, allowing clients such as academic institutions and pharmaceutical companies to develop new drugs, diagnose diseases, and conduct genetic research. Twist Bioscience differentiates itself by offering high-quality DNA sequences at competitive prices, making it a preferred choice in the growing synthetic biology and genomics sector. The company provides a range of products, including genes, oligo pools, variant libraries, and tools for SARS-CoV-2, as well as DNA data storage and next-generation sequencing services. Their goal is to be a leading supplier of synthetic DNA, capable of meeting the complex needs of the scientific community.

Company Stage

IPO

Total Funding

$236.5M

Headquarters

South San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for synthetic DNA in personalized medicine boosts Twist's market potential.
  • Collaboration with Absci positions Twist at the forefront of AI-driven drug discovery.
  • Partnership with MedGenome enhances Twist's role in precision medicine diagnostics.

What critics are saying

  • Increased competition from companies like Ginkgo Bioworks threatens market share.
  • Ethical and regulatory challenges in synthetic DNA could impact operations.

What makes Twist Bioscience unique

  • Twist Bioscience uses a unique silicon-based DNA synthesis platform for precision.
  • They offer high-quality DNA sequences at competitive prices, attracting diverse clients.
  • Their proprietary platform provides instant feedback on DNA sequence synthesis feasibility.

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