Full-Time

Sales and Events Executive

WSH International Investments

WSH International Investments

Contract catering and brand portfolio management

Compensation Overview

£35.1k/yr

London, UK

In Person

Category
Sales & Account Management (1)
Required Skills
Sales
Requirements
  • Proven experience in event sales within a high-end venue, hotel, or catering company.
  • A strong sales mindset with a track record of meeting and exceeding targets.
  • Excellent communication, negotiation, and relationship-building skills.
  • A passion for delivering exceptional events and client experiences.
  • Highly organised, with strong attention to detail and the ability to multitask.
  • Knowledge of London’s events and hospitality market is an advantage.
Responsibilities
  • Drive venue sales by managing enquiries, preparing proposals, conducting show rounds, converting leads into confirmed business, and achieving monthly and annual sales targets.
  • Build and maintain strong client relationships, promote venue offerings and seasonal menus, and maximise revenue through effective upselling and business development activities.
  • Manage event administration from enquiry through to delivery, including venue diary maintenance, function sheets, accurate billing, and adherence to accounting and sales procedures.
  • Collaborate closely with the Sales Manager and operational teams to identify new business opportunities, ensure clear communication across departments, and support the success of the sales function.
  • Maintain accurate records, correspondence, and reporting to support sales performance, client satisfaction, and future business growth.
WSH International Investments

WSH International Investments

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WSH is a British holding company that owns a portfolio of brands in the food services and hospitality sector, with contract catering as its main business for clients like businesses and schools. It operates brands such as BaxterStorey, Benugo, and Searcys, delivering tailored meals and service and focusing on fresh, seasonal, locally sourced ingredients while managing costs. Unlike single-brand caterers, WSH uses a portfolio approach with brand specialization across corporate dining, restaurants, and cafes to gain scale in procurement and operations. Its goal is to provide dependable, high-quality food and service to a broad client base, while growing its brand portfolio and improving efficiency for clients and stakeholders.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Reading, United Kingdom

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Benugo reported £145.7 million turnover for 2025, its highest ever in July 2026.
  • BaxterStorey launched Chef Battle 2026, showcasing retention and culinary talent development.
  • Chris Mitchell became BaxterStorey COO in June 2026, supporting execution during expansion.

What critics are saying

  • Drax workers struck over pay in 2024, exposing recurring labor conflict risk.
  • The Caterer named BaxterStorey for historical wage-payment errors, damaging compliance credibility.
  • High dependence on large client contracts creates existential concentration risk if British Airways or Drax exits.

What makes WSH International Investments unique

  • BaxterStorey, Benugo, and Searcys span corporate, travel, and premium heritage venues.
  • British Airways extended BaxterStorey through 2035, signaling long-term client trust and operational depth.
  • WSH scales through acquisitions, including bm family in November 2025 and Searcys integration.

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Benefits

Flexible Work Hours

Company News

Public Sector Catering
Feb 14th, 2024
WSH commits to 100% RSPCA Assured British free-range eggs

As part of their ESG commitments, WSH launched a 'Supplier Code of Conduct' in which 11 targets were set in a bid to continually raise the bar on sourcing standards and transparency across the foodservice supply chain.

ITP Media Group
Aug 17th, 2021
Westbury Street Holdings launches Mosaic

Westbury Street Holdings launched Mosaic, a subscription-based contract catering model, as part of a move to offer clients flexible solutions in a post-Covid workplace.