Community Affiliates Manager
Posted on 4/7/2023
INACTIVE
Etsy

1,001-5,000 employees

Website
Handmade & vintage items marketplace platform
Company Overview
Etsy’s mission is to keep human connection at the heart of commerce through their e-commerce platform dedicated to handmade and vintage items. The company has developed a vibrant community marketplace that empowers sellers and entrepreneurs to keep doing what they love and also delivers buyers to look for something special with human touch.
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
  • Experience in a fashion startup or marketplace
  • Understanding of second-hand fashion and trends
  • Ability to identify new and upcoming trends and translate them into actionable insights
  • Experience working with sellers and/or influencers, experience in deal management and negotiation
  • Self-starter and problem solver
  • Able to work in a highly independent environment where the pace of change can be high
  • Test & learn mentality
  • Results and outcomes-driven with a proven track record in the space
  • Demonstrated experience working cross-functionally with the ability to mobilise multiple stakeholders in the same direction
  • Strong communicator, including storytelling through data and ability to synthesise complex concepts for both Exec, operational teams and affiliate partners
  • Strong engagement and creative thinking and ability to translate it into a structured plan
Responsibilities
  • Support the development and implementation of a 2023 strategy to ignite sign-ups, users and sessions growth through the community of sellers, influencers and power buyers
  • Define testing platform for affiliate criteria, incentives structure, comms and engagement strategy
  • Develop and implement internal processes and workflows (XFN + affiliate platforms)
  • Develop a content plan and communicate best practices and relevant trends to the participating affiliates
  • Identify, reach out and negotiate with selected influencers, sellers and power buyers. Build deals with fixed remuneration + affiliate scheme, including content boosting
  • Run analysis and present insights/learnings on the types of affiliates and types of content that deliver the highest ROI
  • Support influencers, sellers, power buyers and top affiliates to create engaging content. Educate and inspire affiliates on what type of content to promote on their channel, and what drives conversions
  • Identify potential affiliates outside of the immediate seller/digital influencer community and develop a sequenced testing plan
  • Identify new ways to engage with affiliate audience to improve share of voice and/or ROI further and expand the programme
  • Work closely with product, paid marketing, CRM