Full-Time
Outside Sales Representative
Industrial
Cogent Analytics
201-500 employees
Provides data-driven management consulting for SMBs
Compensation Overview
$60k - $70k/yr
Grand Rapids, MI, USA
Hybrid
Within a 100-mile radius of Grand Rapids, with significant in-office time.
Associate's
 Sales & Account Management (1) |
|---|
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- Technical knowledge of NACE Coating Level 1 and 2, CCTV inspections, CIPP, and UV liners.
- Ability to read and critically interpret pipeline blueprints using computer-aided design and construction documents.
- Strong sense of urgency and proactive issue escalation.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite, especially Excel.
- An associate degree or higher.
- A valid driver’s license and ability to travel up to 80%.
- Ability to pass a criminal background check and drug screening.
- At least 2 years of business development, outside sales, or marketing experience.
- Strong communication, interpersonal, and presentation skills.
- Identify, pursue, and secure new municipal and industrial opportunities through cold calls, email outreach, in-person visits, and industry networking.
- Build and maintain a pipeline of commercial clients and referral partners, including property managers, facility directors, asset managers, and insurance professionals.
- Develop and expand referral networks with city managers, asset managers, engineering firms, general contractors, and commercial and industrial plumbing companies.
- Maintain and grow established sales plans while creating new strategic outreach plans autonomously.
- Build long-term relationships with municipal officers, industrial contractors, engineering firms, and other key stakeholders.
- Attend trade shows, industry events, and municipal pre-bid networking sessions to strengthen market presence.
- Develop and execute strategies to penetrate target markets and assigned territories.
- Maintain accurate records of outreach activities, meetings, proposals, and opportunities.
- Distribute marketing collateral and educational materials tailored to pipeline-services audiences.
- Collaborate with internal leadership to align messaging, campaigns, and outreach initiatives.
- Serve as the primary point of contact for new clients.
- Facilitate transitions from sales to project execution and provide service throughout the engagement.
- Track weekly and monthly activity metrics, including outreach volume, meetings, proposals, and new client acquisition.
- Provide leadership with insights on market trends, challenges, and emerging commercial opportunities.
Cogent Analytics is a business management consulting firm that helps privately held small and mid-sized U.S. businesses improve profitability, operational efficiency, and long-term growth. Its consultants deliver data-driven, people-centric guidance across operations, financial performance, leadership development, and sales, partnering with owners and executive teams to optimize multi-location growth. Unlike many firms that serve broad markets, Cogent focuses exclusively on Main Street businesses, using a nationwide team of 220+ professionals to build long-term, trust-based partnerships that support not only client success but also local community strength. The company’s goal is to help entrepreneurs overcome challenges, reach their full potential, and contribute to stronger local economies.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Greensboro, North Carolina
Founded
2013
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Simplify's Take
What believers are saying
- August 2026 Inc. 5000 recognition strengthens credibility with skeptical owner-operators.
- VanillaSoft's 2026 case study credited Cogent with 40% more appointments.
- 2026 client videos from Mammoth and Web-Don showcase repeatable operational wins.
What critics are saying
- The 2016 trade-secret case shows litigation risk around proprietary sales methods.
- Heavy appointment-setter hiring in 2026 signals a high-churn, sales-driven operating model.
- If referrals slow, Cogent's owner-dependent consulting revenue drops fast and brutally.
What makes Cogent Analytics unique
- Cogent pairs advisory work with on-site implementation, not slide-deck consulting.
- Aug. 13, 2026 Inc. 5000 ranking marked its eighth appearance.
- BuiltIn said 2025 team exceeded 220 professionals across 36 states.
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Benefits
Health Insurance
Company News
Cogent Analytics has been named to the 2026 Inc. 5000 list for the eighth time, ranking No. 4,081 among America's fastest-growing private companies. The Greensboro, North Carolina-based company achieved 57% three-year revenue growth. The Inc. 5000 is an annual ranking of the nation's most successful independent businesses. Cogent Analytics' repeated appearance on the list demonstrates sustained growth performance over multiple years. This marks the company's eighth time earning a place on the prestigious ranking, highlighting its consistent performance in the private company sector.
Its position on the AI revolution. Actual implementation: where intelligence meets action. The AI revolution is changing the way business gets done. Every week brings a new tool, platform, or promise of "smarter" automation. But while intelligence can accelerate decision-making, information alone doesn't create transformation. True progress happens when insight meets accountability, and strategy goes from vision to action. At Cogent Analytics, Cogent Analytics - LLC believe that the future of business belongs to those who implement, not just innovate. The promise and the problem. Artificial intelligence and advanced analytics can reveal valuable patterns, predict trends, and surface new opportunities. Yet, for all its power, technology cannot lead a team, correct a broken process, or build a culture of accountability. That's where most businesses get stuck. They invest in the latest software or data dashboards, expecting change to follow automatically. But tools don't fix processes, and data alone doesn't drive behavior. Without structure and leadership, even the best intelligence becomes static information on a screen. Cogent helps business owners bridge that gap between knowledge and execution. How Cogent uses AI and advanced analytics. Cogent Analytics - LLC integrate artificial intelligence and advanced data systems into its work every day. From ROI modeling and predictive forecasting to proprietary diagnostic tools, these technologies help Cogent Analytics - LLC uncover the truth behind performance faster and with greater accuracy. Just like Cogent Analytics - LLC would never hand you a binder filled with a cookie-cutter strategy you'll never implement, Cogent Analytics - LLC never introduce an AI tool without actual implementation. At Cogent, AI isn't a replacement for human insight. It's a force multiplier. It gives its advisors the clarity to make better decisions, prioritize with precision, and guide clients toward measurable outcomes. Technology sharpens the insight, but implementation cements the result. Why information alone isn't enough. Good software can't fix bad processes. Reports don't hold people accountable. Real transformation requires leadership that's willing to act. That's why Cogent's advisors stay in the trenches with business owners to ensure every improvement takes hold. Cogent Analytics - LLC help build the systems, behaviors, and accountability that turn strategy into measurable profit. AI may light the path forward, but it's real people who must walk it. Its clients succeed not because they bought new technology, but because they committed to implementing real change. As a business owner, accountability is everything. The Cogent difference: actual implementation. What sets Cogent apart is its relentless focus on implementation. Cogent Analytics - LLC don't hand over recommendations and walk away. Cogent Analytics - LLC roll up its sleeves alongside you and your team to make sure every plan becomes an operational reality. From optimizing operations to refining financial controls and leadership practices, Cogent Analytics - LLC drive action across every level of the business. Its advisors use advanced analytics to measure progress and hold the process accountable. The result is a company that not only understands its data but acts on it with confidence. Analytics reveal opportunity; implementation delivers transformation. Ready for real results from the AI revolution? AI and analytics are powerful, but they only create value when paired with disciplined execution. At Cogent Analytics, Cogent Analytics - LLC combine the best of both - cutting-edge tools and hands-on implementation - to drive profit, strengthen leadership, and enhance the owner's quality of life. If you're ready to move beyond information and into transformation, it's time to explore what real implementation looks like.