Product (1)

Who We Are

CreateFuture is a (Version 1 company) and AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as PayPal, adidas, NatWest, FanDuel and Money Saving Expert, building digital products and services that make a difference while always putting people first.

We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years.

Our UK Benefits

35 days leave (including bank holidays).
Private medical insurance.
Enhanced parental and adoption leave.
Financial coaching + 5% pension match.
40 hours of paid learning and development.

View our full list of UK benefits.

CreateFuture is a Great Place to Work-Certified™ company and has won Best Workplaces UK multiple years in a row.

Join us on our journey. Let’s create tomorrow, together, today.

The Role

We are looking for candidates with direct experience working within the iGaming industry, and this is an essential requirement for the role.

CreateFuture are looking for a collaborative and pragmatic Lead Product Manager to join our growing team and help us define and develop an exciting array of products over a variety of industries, technologies and domains.

Our Product Managers are responsible for working with senior leadership, our internal design and engineering teams and our clients to help define and implement product strategies that are consistent with our clients’ vision. This can be from early stage research and market analysis through to development, delivery and iteration.

As we rapidly scale, we’ve identified an exciting opportunity for a Lead Product Manager to help support our growth.

This person will be responsible for shaping and leading client engagements. We have a variety of clients across many industries all of whom look to us to provide leadership and guidance.

You will rapidly gain their trust and guide them toward a valuable customer focused outcome. To do this you’ll use your deep understanding of product management methodologies and a consistent application of good practice.

You will also be responsible for the wellbeing of a team of product managers. You will help embed good practice and coach your team in client management techniques and the application of product management.

Does this sound like you? Do you have experience in developing Product Managers and a passion for the craft of Product Management? Do you have an empathetic leadership style with a focus on coaching each person to help grow their career and skills? If so, we’ve got a great role for you to stretch your wings and see what you’re really capable of.

What you’ll be doing:

Process Mapping: Experience in Service Blueprinting, Service Design and Customer Journey Mapping.
We’re looking for hands-on experience using AI within build projects, for example, creating agents, orchestration layers and autonomous processes, rather than simply using tools like ChatGPT for everyday productivity.
International Stakeholder Management: This is a nice-to-have rather than essential.
Lead clients through their digital transformation journey, ensuring long term lasting relationships are made with key decision-makers
Working with the team to improve, shape and structure the Product Management ways of working

About you

Passionate about Product Management as a discipline and keen to keep up to date on emerging trends, as well as experimenting with new tools and techniques

Recent relevant experience of leading product focused engagements
Knowledge and experience of Product Management frameworks and approaches for continuous discovery and delivery

Have experience of product research and collecting evidence to support value propositions
Experience working within a digital transformation and AI consultancy, delivering technology solutions to enterprise clients.
Practical experience applying AI to products, services or delivery, with a good understanding of how AI can create value for clients.
Experience mentoring, coaching and developing Product Managers and supporting the growth of product capability.
Have experience of using data to help drive decisions and steer the direction of the product towards the client’s north star
Knowledge of web and mobile technologies and practices

Experience leading or supportingclient discovery, workshops and product strategy, translating business needs into digital solutions.

Be comfortable with ambiguity and help provide clarity in all situations

We’re particularly interested in people who are curious about how AI is changing the craft of Product Management and are actively exploring what that means in practice.
Bonus points if you:

Have experience shaping or delivering AI-enabled products, services or propositions, from early discovery through to live products.
Understand the opportunities and limitations of LLMs, generative AI and agentic systems, and can translate these into meaningful customer and business outcomes.
Have experimented with AI-native product development, using AI to accelerate research, discovery, prototyping, analysis, documentation or decision-making.
Can identify where AI agents or automation could change a customer journey, business process or product experience, rather than simply adding AI features to an existing product.
Understand some of the new product considerations AI introduces — including evaluation, trust, human oversight, data, governance and responsible AI.
Are proactive about new AI capabilities, tools and ways of working, and enjoy helping others build their confidence and capability too.

You don’t need to arrive as an AI expert. If you haven’t yet had much opportunity to put AI into practice, that shouldn’t stop you applying. What matters to us is curiosity, a willingness to experiment and excitement about how AI is changing products and the craft of Product Management. Everyone at CreateFuture undertakes AI-native training, and we’ll support you to build these capabilities and put them into practice.

What we’ll offer you:

We trust people to do their best work. That means flexibility over rigid rules, impact over activity, and real investment in your growth both professionally and personally. You’ll be part of a supportive, and friendly culture, surrounded by smart, curious people who care deeply about what they do.

We offer flexible working, including hybrid and remote options. Our office hubs are located in Edinburgh, Leeds, Manchester, London and Bulgaria, with occasional travel to client sites or CreateFuture offices when needed.

We trust you to manage your time balancing collaboration with client time and focused work. What matters is the impact you have, not how busy you look.

Our hiring process

We try to keep our hiring process clear, fair and respectful of your time. We aim to get back to everyone who applies and we will be upfront about where you are in the process.

It usually looks like this:

Call with our Talent Acquisition Team
Role specific capability interview

Depending on the role, we might also ask you to do a short presentation, a practical or technical task or have a values focused conversation. We will explain what is involved before anything happens.

Inclusion at CreateFuture

We believe diverse teams build better workplaces and better products. We want CreateFuture to be a place where people feel able to be themselves and do their best work.

If you need any adjustments or support during the application process, just. We will do what we can to help.

We look forward to your application!

Lead Product Manager

iGaming

CreateFuture

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