Growth Marketer – Senior Associate @ Rec Room

Rec Room is seeking a talented Growth Marketer. This role involves taking ownership of performance marketing, focusing on user acquisition on multiple platforms (mobile, game consoles, PC, VR) by leveraging digital channels, alongside supporting lifecycle marketing for improved customer journeys. Ideal candidates can demonstrate an understanding of media buying, data analysis, and creative ‘outside the box’ thinking. Key responsibilities include conducting in-depth analysis, developing strategies for business growth, and collaborating with teams in creative strategy, and product marketing. This role is crucial for improving top-of-funnel installations and customer retention and requires a candidate adept at both analytical and creative thinking, along with effective communication and project management skills

Success in this role requires a strong bias for action and the ability to work in a cross-functional environment. Ideal candidates have a balance of left and right-brain thinking, analytically driven creative decision-making, and organization. Having a solid analytical foundation is required. In addition to competency in acquisition marketing strategies and tactics, the candidate will demonstrate good basic project management skills and require excellent communication skills. This position reports to the Growth lead and is a key growth role for the marketing team.

IN THIS ROLE YOU WILL:

Oversee and manage diverse user acquisition channels
Foster and maintain partnerships to ensure effective collaboration and mutual growth
Continuously optimize channel performance to maximize ROI
Collaborate closely with the creative team to develop impactful marketing materials
Engage in brainstorming and planning sessions for lifecycle marketing initiatives
Contribute ideas focusing on CRM user journey, personalized messaging, and customer segmentation

WE ARE LOOKING FOR THE FOLLOWING:

3-5 years of experience in media buying/mobile user acquisition/performance marketing
Experience in working with Lifecycle marketing is a plus (CRM - push notifications, in-app-messaging, email etc)
BA/BS Degree in marketing/finance or equivalent
Experience building and managing relationships with third-party media partners
Experience working in a metric-driven role focused on ROI
Excellent negotiation skills
Proven Data Analysis and Excel experience
Experience across Social Channels and Networks (Facebook, Google, TikTok, Unity, etc)

BONUS POINTS IF YOU HAVE:

Experience working in the social/mobile game industry is a plus
Working knowledge of SQL is a plus

The base pay range for this position is listed below; please note the base pay may vary depending on location, job-related knowledge, skills, and experience. Stock options and, in some cases, a sign-on bonus may be offered as part of the compensation package. We also offer a full slate of benefits, including flexible vacation, medical, dental vision, life and disability coverage, long-term care insurance, FSA, commuter benefits, a 401(k) plan with company match, and a parental leave program. We also offer some not-so-standard benefits, including equipment, family, and pet care stipends.

Base Pay Range

$77,500—$105,000 USD

COMPANY INFO TO KNOW:

Rec Room offers generous medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. We also support your retirement benefits with a company match. Rec Room values work-life balance by providing unlimited paid time off. Our company values are real and drive our culture. We work hard to be a safe and friendly place for people from all walks of life.

Rec Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Applicants who are in need of a reasonable accommodation for any part of the application process may contact, in confidence, [email protected]. Rec Room will work with each individual to define their application-related needs and to try to accommodate those needs.

Applicants can find our CCPA disclosure notice here.

Compensation Overview

6 month growth

1 year growth

2 year growth