Full-Time

Head of Marketing & Demand Generation

Smarking

Smarking

1-10 employees

AI-powered parking management company

Data & Analytics
Real Estate

Senior

Remote

Required Skills
Sales
Management
Hubspot
SEO
Salesforce
Google AdWords
Marketing
Google Analytics
Requirements
  • 5+ years B2B marketing and demand generation work experience
  • A proven track record of:
  • Goal attainment and overachievement
  • Delivering exceptional demand generation results
  • Must have hands-on experience using Salesforce or similar CRM software; must be familiar with the principles of design and management of a customer database
  • Successful track record in recruiting solid marketing staff
  • Experience in leading, managing, mentoring and coaching marketing team members
  • Direct experience with marketing automation software (such as Hubspot)
  • Experience in Google Analytics, Google Ads, Google Search Console, SEO and WIX CMS
  • Hungry for responsibility, impact, and growth
  • Humble to learn, curious to learn, open-minded to learn
  • Resourceful, energetic, and creative
  • Razor sharp analytical skills and data-driven thinking
  • Team first
  • Strong sense of ownership
  • Treat others with respect, empathy, and constructive candor
Responsibilities
  • Own marketing and demand generation programs and results
  • Hands on work planning and executing marketing and demand generation work in aspects: content, campaigns, website and social media traffic, webinars, events, trade shows, and public/media relations
  • Develop an overall demand generation program that includes vision, infrastructure, goals/strategies/plans as well as programs structured to support Smarking's short and long-term customer and revenue goals
  • Develop an overall brand awareness program that includes vision, infrastructure, goals/strategies/plans as well as programs structured to support Smarking's short and long-term customer and revenue goals
  • Produce steadily growing sales qualified leads on an on-going basis
  • Build a data-driven marketing infrastructure with repeated and scalable results
  • Recruiting and onboarding successful marketing staff with great fit
  • Provide managerial, operational, and leadership support to enable a marketing team
  • Work with the CEO to refine/improve GTM playbook and strategy
  • Empower other parts of the company with market insights and collaterals
Desired Qualifications
  • SaaS software marketing is a plus
  • Experience in very early stage tech start ups is a plus
  • Experience in selling to commercial real estate (asset management, property management), municipality, hospitals, airports, universities, parking operators is a plus

Smarking is on a mission to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $655B global parking industry. Smarking's leading business intelligence and yield management solutions helps parking professionals increase revenue, curb expenses, and make their operations more efficient through automation and real-time data.

Company Stage

Seed

Total Funding

$3M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-47%

Benefits

Competitive salary and equity

100% coverage of medical, dental, and vision insurances

401K plan with 3% company hard match

$100 monthly data plan

$60 per month gym membership (or other physical activity)

Unlimited PTO

Expenses for setting up home-office

INACTIVE