Full-Time
Head of Marketing & Demand Generation
AI-powered parking management company
Senior
Remote
- 5+ years B2B marketing and demand generation work experience
- A proven track record of:
- Goal attainment and overachievement
- Delivering exceptional demand generation results
- Must have hands-on experience using Salesforce or similar CRM software; must be familiar with the principles of design and management of a customer database
- Successful track record in recruiting solid marketing staff
- Experience in leading, managing, mentoring and coaching marketing team members
- Direct experience with marketing automation software (such as Hubspot)
- Experience in Google Analytics, Google Ads, Google Search Console, SEO and WIX CMS
- Hungry for responsibility, impact, and growth
- Humble to learn, curious to learn, open-minded to learn
- Resourceful, energetic, and creative
- Razor sharp analytical skills and data-driven thinking
- Team first
- Strong sense of ownership
- Treat others with respect, empathy, and constructive candor
- Own marketing and demand generation programs and results
- Hands on work planning and executing marketing and demand generation work in aspects: content, campaigns, website and social media traffic, webinars, events, trade shows, and public/media relations
- Develop an overall demand generation program that includes vision, infrastructure, goals/strategies/plans as well as programs structured to support Smarking's short and long-term customer and revenue goals
- Develop an overall brand awareness program that includes vision, infrastructure, goals/strategies/plans as well as programs structured to support Smarking's short and long-term customer and revenue goals
- Produce steadily growing sales qualified leads on an on-going basis
- Build a data-driven marketing infrastructure with repeated and scalable results
- Recruiting and onboarding successful marketing staff with great fit
- Provide managerial, operational, and leadership support to enable a marketing team
- Work with the CEO to refine/improve GTM playbook and strategy
- Empower other parts of the company with market insights and collaterals
- SaaS software marketing is a plus
- Experience in very early stage tech start ups is a plus
- Experience in selling to commercial real estate (asset management, property management), municipality, hospitals, airports, universities, parking operators is a plus
Smarking is on a mission to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $655B global parking industry. Smarking's leading business intelligence and yield management solutions helps parking professionals increase revenue, curb expenses, and make their operations more efficient through automation and real-time data.
Company Stage
Seed
Total Funding
$3M
Headquarters
San Francisco, California
Founded
2014
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -47%Benefits
Competitive salary and equity
100% coverage of medical, dental, and vision insurances
401K plan with 3% company hard match
$100 monthly data plan
$60 per month gym membership (or other physical activity)
Unlimited PTO
Expenses for setting up home-office