Head of Growth

At SecondShop, we’re a team of Canadians who believe in doing better—for our country, your wallets, and our planet. 
 
We started with a simple idea: why should perfectly good products go to waste or sit unsold when people like you are out there looking for smart ways to save? We have made it our mission to source the highest quality open-box, overstocked, and scratch-and-dent products from the top brands - offering them to Canadians at up to 50% off. But we are not just about savings—we’re about changing how people shop. Say goodbye to paying full price and hello to smarter spending. 

AI is the new interface for discovery and consideration. A new modality for growth. We are looking for a passionate growth leader who wants help shape what that looks like in online retail. How do we connect products and promotions with customers in a new retail environment. Come join us at SecondShop to help build that with us. Captivate customer with real differentiation when they need it most. 

As Head of Growth, you will define how customers discover, evaluate, and choose products in a rapidly evolving retail landscape. You will own the end-to-end growth strategy across acquisition, activation, retention, and revenue, blending data, creativity, experimentation, and emerging technology to build scalable growth engines. This is a senior leadership role with direct impact on company trajectory, brand visibility, and customer experience. 

What You’ll Be Doing 

• Define and lead SecondShop’s holistic growth strategy across discovery, organic channels, paid media, lifecycle marketing, and partnerships. 

• Reimagine product discovery in an AI-first world, experimenting with conversational commerce, generative search optimization, and new retail interfaces.  

• Own the full customer funnel from first touch to repeat purchase, continuously optimising traffic, conversion, engagement, and lifetime value. Scalable growth hacks are encouraged. 

• Design and execute high-velocity experimentation frameworks (A/B testing, multivariate tests, referral mechanics, loyalty loops, and viral mechanics). 

• Partner closely with Product, Data, and Engineering to deliver growth initiatives that enable personalisation and retention. 

• Oversee performance marketing with a strong focus on efficiency, attribution accuracy, and return on ad spend. 

• Build advanced organic strategies including SEO, content ecosystems, creator and influencer collaborations, and community-driven growth. 

• Analyse behavioural and commercial data to surface insights, identify risks, and inform strategic decisions at leadership level. 

• Lead go-to-market planning for new features, categories, and promotions, ensuring strong adoption and measurable impact. 

• Build and mentor a high-performing growth function, establishing a culture of experimentation, accountability, and continuous improvement. 

• Stay at the forefront of emerging AI tools, analytics platforms, and growth methodologies, integrating them into SecondShop’s operating model. 

Who We’re Looking For 

• 10+ years of experience in growth, digital marketing, product marketing, or a related leadership role within a B2C, ecommerce, or marketplace environment. 

• Proven track record of scaling businesses through both organic and paid channels, with clear ownership of measurable outcomes. 

• Deep curiosity and practical experience with AI-driven discovery, search, personalisation, or conversational commerce. 

• Exceptional analytical capability - comfortable working with large datasets, attribution models, and experimentation frameworks. 

• Strong cross-functional leadership skills with the ability to influence Product, Engineering, Design, Operations, and Commercial teams. 

• Resourceful, creative, and comfortable operating in ambiguous or fast-changing environments. 

• Advanced knowledge of growth and analytics tooling (e.g., GA4, Mixpanel, Algolia, HubSpot, experimentation platforms, and modern SEO tooling). 

• Excellent communication and storytelling ability - able to translate data into compelling narratives and strategic direction. 

• A builder’s mindset with the confidence to test bold ideas while maintaining disciplined execution. 

• Genuine passion for sustainability, smarter consumption, and redefining how Canadians shop. 

What We Offer 

• A competitive base salary ($150,000 and up, depending on experience) with comprehensive health, dental, and vision benefits. 

• Hybrid remote and in-person working arrangements. 

• Exclusive employee and family discounts on SecondShop products. 

• The opportunity to shape the future of a high-growth startup and take ownership of initiatives that directly influence company success. 

• A passionate, mission-driven team culture grounded in collaboration, innovation, and impact. 

• The chance to work at the intersection of AI, ecommerce, and sustainability - helping Canadians shop smarter with the most rewarding experience.  

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