Full-Time
Director of Demand Generation
NovoEd
51-200 employees
B2B platform for collaborative online learning
Compensation Overview
$160k - $165k/yr
Company Does Not Provide H1B Sponsorship
Remote in USA
Remote
 Growth & Marketing (2) |
|---|
| , |
Get referred to NovoEd
See people who can refer or advise you
- 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
- Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management
- Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution
- Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when
- Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers
- Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
- A team player - we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals
- Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment
- Own the Demand Generation Strategy: Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
- Own the Demand Generation Strategy: Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
- Own the Demand Generation Strategy: Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy
- Own the Demand Generation Strategy: Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
- Own the Demand Generation Strategy: Manage relationships with our paid media agency, web developer, and other 3rd parties as needed
- Lead and Enable the Growth Manager Team: Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management
- Lead and Enable the Growth Manager Team: Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows
- Lead and Enable the Growth Manager Team: Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops
- Grow the Content and Inbound Engine: Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey
- Grow the Content and Inbound Engine: Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search
- Grow the Content and Inbound Engine: Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture
- Drive Brand and Market Presence: Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D
- Drive Brand and Market Presence: Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time
- Drive Brand and Market Presence: Partner with the VP of Marketing on campaign narrative and integrated campaign execution
- Partner on Systems and Data: Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact
- Partner on Systems and Data: Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution
- Partner on Systems and Data: Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine
- What Skills Are Needed For This Role : You are a systems thinker. You build frameworks before campaigns and strategies before tactics.
- What Skills Are Needed For This Role : You are intellectually honest about performance. You kill underperforming programs without sentiment.
- What Skills Are Needed For This Role : You are a builder by nature. Defining strategy and shaping a function energizes you more than running someone else’s playbook.
- What Skills Are Needed For This Role : You treat brand as a demand generation lever, not a separate department.
- What Skills Are Needed For This Role : You understand that outbound is a tool, not an identity. You don’t confuse activity for pipeline.
- What Skills Are Needed For This Role : You know how enterprise buyers actually buy — through peer trust, dark funnel research, and committee consensus — and you’ve built programs that work with that reality, not against it.
- What Skills Are Needed For This Role : You are comfortable managing several initiatives at once and are willing to change course based on evidence or changing priorities
NovoEd is a B2B platform that helps organizations run scalable, high-impact learning experiences for their workforce. It enables capability-building through social and collaborative learning, including peer-to-peer learning, team-based projects, and guided feedback and mentorship, applied to leadership development, skill-building, and onboarding. The product works as a cloud-based platform for enterprises to design and deliver experiential, collaborative training programs that can be scaled across the organization. NovoEd differentiates itself by focusing on experiential, collaborative learning and real-work application at scale, rather than standalone courses or isolated training modules. Its goal is to improve employee performance and readiness for business challenges by providing structured, collaborative, and scalable learning experiences.
Company Size
51-200
Company Stage
Series A
Total Funding
$4.8M
Headquarters
San Francisco, California
Founded
2012
Get referred to NovoEd
See people who can refer or advise you
Simplify's Take
What believers are saying
- NovoEd won three categories in The EdTech Awards 2026, validating product momentum.
- April 2026 AI Roleplay adds measurable practice depth, strengthening enterprise upskilling demand.
- Columbia Business School and Volvo partnership signals continued enterprise and executive-education traction.
What critics are saying
- Large platform vendors like Workday, Cornerstone, and Salesforce bundle adjacent learning features.
- NovoEd’s small scale and limited fundraising constrain R&D against better-capitalized rivals.
- If customers consolidate on AI-native suites in 2026, NovoEd becomes a niche point solution.
What makes NovoEd unique
- 2012 Stanford roots give NovoEd credible learning-science positioning versus generic LMS vendors.
- Learn+, Practice+, and Mentor+ unify content, practice, and coaching in one workflow.
- IDEO U’s 10-year renewal shows customized enterprise learning sticks beyond pilot programs.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Parental Leave
Unlimited Paid Time Off
Phone/Internet Stipend
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↓ -1%2 year growth
↓ -1%NovoEd's ai-enabled Talent Development Platform honored in The EdTech Awards 2026. Apr 07, 2026, 08:00 ET Integrated System of Products from Leading Enterprise Talent Development Technology Provider Recognized in Seven Key Categories SAN FRANCISCO, April 7, 2026 /PRNewswire/ - NovoEd, the leading enterprise talent development technology provider that empowers organizations to scale high-impact learning, mentoring, and practice, has been recognized for its integrated talent development system in The EdTech Awards 2026. Celebrating its 16th year, EdTech Digest's EdTech Awards is the world's largest recognition program for education technology, honoring the biggest names in edtech who are transforming education through technology in ways that are meaningful, measurable, and lasting. Built upon learning science and packed with enterprise-grade capabilities that drive efficiency, security, and scalability, NovoEd's AI-enabled Talent Development Platform empowers enterprise organizations to develop employees and retain talent across global workforces on a single platform. The platform unites three solutions - Learn+, Mentor+, and Practice+ - each purpose-built to address key talent development areas. The NovoAI product works across these solutions to streamline operations and optimize output throughout the platform. * Corporate Training Solution * Mentoring Solution (Mentor+) * Professional Skills (Workforce, Upskilling) Solution * Artificial Intelligence (AI) Solution (NovoAI) * Authoring Tools Solution (NovoAI) * New Product or Service (Mentor+) * Professional Development Learning Solution (Learn+) "Across every sector, there is a growing recognition that learning must be more human-centered, more adaptive, and more connected to real-world experience. NovoEd's integrated learning system combines hands-on practice, on-the-job application, and actionable feedback that moves beyond the talent development status quo and transforms people into an organization's strategic advantage," said Scott Kinney, NovoEd CEO and Chairman of the Board. "The NovoEd team is honored to be recognized by The EdTech Awards for our work, which is constantly evolving to enable L&D and HR leaders to support and enhance the human interactions that are core to our platform and to learning science." The EdTech Awards program recognizes people for outstanding contributions in transforming education through technology to enrich the lives of learners everywhere. Featuring edtech's best and brightest, the annual program shines a spotlight on cool tools, inspiring leaders, and innovative trendsetters across the K-12, Higher Education, and Skills and Workforce sectors. "Congratulations to The EdTech Awards 2026 finalists and winners. We're no longer asking if technology will transform learning - it already has. The leaders honored here are defining what comes next," said Victor Rivero, who, as Editor-in-Chief of EdTech Digest, oversees the program. "The future of learning isn't something we're waiting for - it's unfolding right now, shaped by innovators who aren't reacting to change, but creating it across classrooms, workplaces, and beyond." This year's finalists and winners were narrowed from the larger field and judged based on various criteria, including pedagogical workability, efficacy and results, support, clarity, value, and potential. View the full list of the finalists and winners of The EdTech Awards 2026 here. About EdTech Digest and The EdTech Awards EdTech Digest, a leading source of cool tools, interviews, and trends showcasing the future of learning, annually honors the best and brightest people, products, and groups working in edtech with The EdTech Awards. Cool Tool, Leadership, and Trendsetter honorees span the K-12, Higher Ed, and Skills & Workforce sectors. About NovoEd Founded in 2012 out of the Stanford Social Algorithms Lab, NovoEd is an enterprise talent development technology provider that enables organizations to scale high-impact learning, mentoring, and practice. Built on proven learning science, the NovoEd Platform drives engagement, collaboration, and skill application to develop a future-ready workforce. Global enterprises rely on NovoEd to foster deep capability-building and continuous workforce transformation. Visit novoed.com to learn more. SOURCE NovoEd
NovoEd sweeps Gold Medals in all categories entered in the Brandon Hall Group 2025 Technology Excellence Awards. SAN FRANCISCO, Dec. 16, 2025 /PRNewswire/ - NovoEd, the leading enterprise talent development technology provider that empowers organizations to scale high-impact learning, mentoring, and practice, is pleased to announce its Gold Medal wins in Brandon Hall Group's 2025 Technology Excellence Awards program. The company was recognized for its integrated talent development system that unites three powerful products - Learn+, Mentor+, and Practice+ - to enable organizations to create, deploy, and track diverse programs within a comprehensive system - and to scale with ease. The esteemed Brandon Hall Group Technology Excellence Awards program has a dedicated focus on entries from solution providers that offer innovative technologies to learning, talent management, talent acquisition, HR, workforce management, and sales enablement organizations, as well as technology organizations and departments. The entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based upon these rigorous criteria: fit the need, program design, functionality, innovation, and overall measurable benefits provided to partner organizations. "Today's organizations face diverse and distinct challenges that require continuous business transformation. That progress begins with people," said NovoEd CEO and Chairman of the Board Scott Kinney. "NovoEd's integrated learning system combines hands-on practice, real-world application, and actionable feedback that moves beyond the talent development status quo and transforms people into an organization's strategic advantage. It is an honor to be recognized for our initiatives and advancements by Brandon Hall Group, the leading authority in the Human Capital Management industry." NovoEd was awarded Gold Medals in the following Brandon Hall Group 2025 Technology Excellence categories: * Best Advance in Content Authoring Technology * Best Advance in Conversational AI for Employee Experience * Best Advance in Generative AI Learning Solution * Best Advance in an Integrated Talent Management Platform * Best Advance in Learning Management Measurement/Business Impact Tools * Best Advance in Online Mentoring Tools * Best Advance in Skills Intelligence and Skills-Based Platforms * Best Advance in Social Learning Technology * Best Advance in Software for a Training Company * Best Advance in Unique Learning Technology * Best Use of Generative AI for Employee Development "The Technology Excellence Awards celebrate the most forward-thinking innovations shaping the future of learning, talent, and human capital management. This year's winners exemplify how technology can unlock new possibilities - improving performance, enabling smarter decision-making, and transforming how organizations support and develop their people," said Rachel Cooke, Brandon Hall Group Chief Operating Officer and leader of the Excellence Awards program. "Our Technology Excellence Awards are built on a rigorous evaluation framework that measures true innovation, functional excellence, and quantifiable business impact. The solution providers and organizations recognized this year reflect the highest standards in the industry, demonstrating how technology can accelerate capability, efficiency, and results," said Mike Cooke, Brandon Hall Group Chief Executive Officer. To view the full list of the Brandon Hall Group 2025 Technology Excellence Awards winners, visit https://excellenceawards.brandonhall.com/winners/. About NovoEd Founded in 2012 out of the Stanford Social Algorithms Lab, NovoEd is an enterprise talent development technology provider that enables organizations to scale high-impact learning, mentoring, and practice. Built on proven learning science, the NovoEd Platform drives engagement, collaboration, and skill application to develop a future-ready workforce. Global enterprises rely on NovoEd to foster deep capability-building and continuous workforce transformation. Visit novoed.com to learn more. About Brandon Hall Group(TM) Brandon Hall Group(TM) is the home of the HCM Excellence Awards(R)- the most prestigious and sought-after awards in Human Capital Management. For more than 30 years, these awards have set the gold standard in recognizing organizations for innovative and effective HCM practices across Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Human Resources, Sales Performance, and Technology. Known as the "Academy Awards of Human Capital Management," Brandon Hall Group's awards programs attract entrants from leading corporations worldwide, as well as mid-market and smaller firms. With more than 150 categories, the awards shine a spotlight on the most innovative and effective organizational achievements and the solution providers who power them. Visit brandonhall.com to learn more. SOURCE NovoEd
SAN FRANCISCO, Sept. 16, 2025 /PRNewswire/ - NovoEd, the leading enterprise talent development technology provider that empowers organizations to scale high-impact learning, mentoring, and practice, is excited to announce its five medals in partnership with a strategic client partner in the 2025 Brandon Hall Group(TM) HCM Excellence Awards(R).
NovoEd, the leading enterprise talent development technology provider, announces the launch of NovoEd Mentor+, a comprehensive and dynamic 1:1 learning platform for connecting people, fostering culture, boosting employee engagement, and cultivating future leaders through the power of corporate mentoring and coaching.
AI-Driven Guidance and a Strategically Structured Process Expands Access and Engagement to Accelerate Skill Development and Institutional KnowledgeSAN FRANCISCO, May 15, 2025 /PRNewswire/ -- NovoEd , the leading enterprise talent development technology provider, announces the launch of NovoEd Mentor+ , a comprehensive and dynamic 1:1 learning platform for connecting people, fostering culture, boosting employee engagement, and cultivating future leaders through the power of corporate mentoring and coaching. The product unveiling will take place at ATD25, the Association for Talent Development's international conference & expo for learning professionals, held in Washington, D.C., from May 18-21, 2025.Mentoring has been proven to play a pivotal role in individual career trajectories, offering mentees access to experience-based guidance, skill-building opportunities, and professional networks that accelerate advancement. Research from the Association for Talent Development reveals that 75% of professionals consider mentoring crucial to their career development, helping them acquire new skills and knowledge.Built on accredited mentoring science through a partnership with the Center for Mentoring Excellence and designed for enterprise-scale impact, Mentor+ removes the traditional barriers business leaders face when scaling mentorship programs. As part of the NovoEd platform, along with Learn+ and Practice+, Mentor+ empowers organizations to easily integrate highly impactful mentoring initiatives into broader talent development strategies.NovoEd's highly developed AI capabilities help drive the Mentor+ platform, helping to match mentors and mentees and enable high-impact relationships, accelerate skill development, and maximize institutional knowledge. The platform allows for deep data capture from mentor-mentee interactions, providing actionable insights into relationship progress, engagement levels, and skill development. This type of integrated mentoring ensures every effort is aligned and amplified within a cohesive employee growth strategy."Mentor+ empowers a future-ready workforce by driving strategic objectives and strengthening networks, cultural values, and institutional knowledge through the undeniable impact of mentoring — seamlessly supporting teams across remote, hybrid, and onsite environments," said NovoEd CEO and Chairman of the Board Scott Kinney