Director - E-Commerce Strategy & Performance

Job Description

The key objective of the Director of E-commerce will be to drive the online revenue growth for Fairmont properties across the US, Central and Latin America by leading the digital hotel community and supporting them in the strategic planning and execution of digital marketing and distribution activities. Reporting to the Global VP of Digital and Distribution, they will be actively involved in conducting hotel reviews and working towards maximizing direct and indirect online performance.

Key responsibilities include:

• Act as Hotel digital and e-commerce leader and subject-matter expert, providing strategic and tactical recommendations to drive properties performance across channels
• Build strong and close rapport with hotels digital teams, providing guidance, overseeing their e-commerce and digital strategy and aligning it with the overall departmental objectives
• Support hotels in strategic planning and execution of digital marketing activities through global partners, vendors and agencies including but not limited to SEM, email marketing, social media, display and programmatic, metasearch, OTA ads
• Design and develop learning material for hotels including user-guides, webinars, handbooks
• Manage the e-commerce budget to support global campaigns and focus hotels, and optimizing return on investment
• Take part of Commercial hotel reviews and identify new online business opportunities
• Utilize data analytics tools and customer insights to make data-driven decisions and continuously improve online performance.
• Drive central tools adoption by properties
• Work closely with counterparts from Acquisition, CRM, Social Media, Product in the rollout of digital projects, tools and campaigns
• Collaborate with internal stakeholders from Revenue, Marketing, PR, Sales, Operations
• Monitor and assist in ensuring Rate parity together with the Revenue team throughout all distribution channels
• Support new opening hotels with distribution, budget recommendation, team structure and opening campaign
• Stay up-to-date with industry trends and emerging technologies to identify new opportunities for growth

Qualifications

• A minimum of 10 years of experience in E-Commerce, Digital Marketing
• Preferred luxury hospitality background with knowledge of distribution and OTAs
• Master’s degree in marketing, Business Administration, or a related field.
• Strong understanding of current digital landscape, trends and best practices
• Strong knowledge of e-commerce platforms, digital marketing, and web analytics
• Analytical mindset with the ability to use data to drive decision-making
• Excellent English, both verbal and written
• Excellent communication and interpersonal skills
• Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams