Full-Time
Junior Key Account Manager
Updated on 8/21/2026
Spin Master
1,001-5,000 employees
Toys, entertainment, and digital games producer
No salary listed
Marlow, UK
Hybrid
Four days on-site in the office per week; travel within the UK or internationally is required.
 Sales & Account Management (1) |
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- A minimum of 18 months to 2 years of experience in a similar role in the consumer packaged goods or toy industry is preferred.
- Retail experience is an asset.
- Demonstrated success managing a business portfolio.
- Ability to build and maintain relationships both externally and internally.
- Proficiency in Microsoft Office software, including Excel, Word, and PowerPoint; SAP and Salesforce experience are assets.
- Demonstrated organization, planning, and communication skills.
- Ability to work in a fast-paced and continually changing environment.
- Ability to achieve targets through self-motivation, persistence, and determination.
- Ability to create and maintain business presentations and Excel files and read point-of-sale reports.
- Flexibility regarding managed accounts.
- A full clean driving licence and ability to travel within the United Kingdom or internationally.
- Support and contribute to developing bi-annual business plans with the National Account Manager to deliver company goals and meet customer needs.
- Support the National Account Manager in building innovative sales- and marketing-led account plans to maximize performance within each account.
- Deliver product presentations, business proposals, and marketing plans to customers on time for the assigned portfolio of brands and categories.
- Understand customer timelines and proactively provide customers with the information and materials required to make decisions and manage the business effectively.
- Develop forecasts for the assigned portfolio of brands and categories that reflect market realities; update forecasts at least monthly using point-of-sale, stock, allocations, and promotional-plan data.
- Work closely with the planning team to ensure stock and allocations are available.
- Continually review current performance, ensure business goals are achieved, and propose plan adjustments supported by evidence.
- Support management of customer-specific budgets and update Salesforce.
- Analyze sell-through data and market intelligence to maximize business opportunities while minimizing risk.
- Communicate with customers and provide timely solutions to challenges.
- Develop a thorough understanding of account business objectives and marketing plans by building multilevel and cross-functional contacts within the account portfolio.
- Coordinate trade marketing and marketing activity across assigned brands and categories to deliver planned volume, distribution, and profit targets.
- Support account profitability through strategic business planning, delivery of volume, revenue, and margin, creative promotional work, and effective use of data for customer solutions.
- Work with buyers to agree on sales-growth objectives while managing the account-selection process for assigned brands and categories.
- Work proactively with team members to ensure deliverable customer plans.
- Maintain and further develop commercial and personal relationships between Spin Master and the account base and help ensure Spin Master remains a preferred supplier.
- Experience in a similar role in the consumer packaged goods or toy industry.
- Retail experience.
- Experience with SAP.
- Experience with Salesforce.
Spin Master designs, makes, and markets toys worldwide, and also creates entertainment content and digital games. Its toys include brands like PAW Patrol, Bakugan, and Hatchimals, sold wholesale to retailers. The Entertainment arm develops multi-platform content and licenses it to generate merchandise revenue; Digital Games use apps like Toca Boca and Sago Mini with subscriptions or in-app purchases. The company differentiates itself with owned IPs across toys, media, and games, a global manufacturing network, and a strategy that links toy sales with media and games to build a cross‑platform ecosystem.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Canada
Founded
1994
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Simplify's Take
What believers are saying
- Q2 2026 revenue rose 8.9% to $436.4 million, with free cash flow positive.
- PAW Patrol: The Dino Movie drove $40 million of pulled-forward Q3 toy orders.
- August 2026 Hapiko acquisition adds Stickerbox, a sold-out-13-times AI creative toy.
What critics are saying
- Originator layoffs after Paw Patrol: The Game show fragile digital-game execution.
- Entertainment revenue fell 2.8% and digital games fell 4.8% in Q2 2026.
- PAW Patrol concentration creates existential franchise risk if the film and toy cycle fades.
What makes Spin Master unique
- PAW Patrol, Melissa & Doug, and Rubik’s give Spin Master shelf-wide brand reach.
- Primal Hatch won 2025 TOTY, proving Spin Master still creates breakout physical toy platforms.
- Toca Boca, Sago Mini, and 60 million monthly users anchor digital distribution.
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Benefits
Flexible Work Hours
Remote Work Options
Company News
Spin Master introduces Primal hatch(tm) Megalodon, the epic follow-up to the award-winning Primal Hatch Jurassic World T. Rex. Aug 18, 2026, 08:30 ET In 2025, kids unleashed one of the most formidable predators on land and this fall, they'll awaken one of history's most fearsome predators from the deep TORONTO, Aug. 18, 2026 /CNW/ - Spin Master Corp. (TSX: TOY), a leading global children's entertainment company, has unveiled Primal Hatch Megalodon, the latest addition to its breakout Primal Hatch toy line. The new interactive toy builds on the highly successful Primal Hatch Jurassic World T. Rex, which won the overall Toy of the Year at the 2025 Toy of the Year (TOTY) Awards, more than 10 global industry awards and became the No. 1 item in the Youth Electronics category according to Circana.[1] "Our design team has taken the magic of Primal Hatch Jurassic World T. Rex and created a new play experience with another famously popular prehistoric creature," said David Voss, Spin Master's EVP, Toy Design & Development. "With Primal Hatch Megalodon, we've leveled up the award-winning experience, introducing new, exciting play elements including a theatrical unboxing, the ability to re-hatch multiple times and different ways for kids to interact with their creature. The reveal is simply jaw-dropping!" Inspired by one of history's most legendary ocean predators, Primal Hatch Megalodon delivers an immersive, repeatable play experience that transforms unboxing into an unforgettable adventure. * Primal Hatch Megalodon combines surprise, discovery and imaginative play. Kids place the giant Megalodon egg into a reusable hatch tank and simply add water to begin the experience. As the water fizzes and turns red, the predator awakens with glowing eyes and ferocious roars before dramatically bursting from the shell. Once hatched, the highly detailed 16-inch Megalodon features illuminated eyes and chomping jaws for action-packed play. Designed for repeatable fun, the hatching experience can be reset using the reusable tank and egg components, delivering lasting play value while encouraging curiosity through hands-on, cause-and-effect discovery. Ages 5+ / $49.99 USD Since its 2026 New York Toy Fair debut, Primal Hatch Megalodon has made waves, amassing more than 4 million TikTok views and earning praise from Tom's Guide, which said Spin Master "just one-upped its hatchable T-Rex." | ____________________________ | | [1] Source: Circana, LLC, Retail Tracking Service, G11 (US, CA, MX, NL, BE, SP, UK, DE, IT, FR, AU), Youth Electronics, Projected USD, Jan - Dec 2025 | The continued expansion of Primal Hatch reflects Spin Master's approach to building breakthrough play experiences that can evolve into lasting product platforms. Alongside innovations like Hatchimals(R) and Bitzee(R), Primal Hatch demonstrates the company's focus on creating proprietary play. Primal Hatch Megalodon has a suggested retail price of $49.99 USD and is available now at Amazon.com and Target, and will launch at Walmart on August 22. About Spin Master Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol(R), Melissa & Doug(R), Bakugan(R) and Rubik's(R) Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca(R) and Piknik(TM), Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs close to 2,500 team members globally. SOURCE Spin Master Corp. Media Contact: Tammy Smitham, VP Communications, [email protected]
Spin Master acquires Hapiko, maker of Stickerbox. The deal adds the AI platform to Spin Master's portfolio. Spin Master is expanding its presence in creative play technology with plans to acquire Hapiko, the Brooklyn-based company behind Stickerbox, a kid-focused tool that uses AI to turn children's spoken ideas into stickers. Under the definitive agreement announced today, Hapiko will join Spin Master as the company looks to build on the momentum of Stickerbox, which has sold out 13 times since launching in late 2025. "We want to empower kids to bring their biggest ideas into the real world," explains Christina Miller, Spin Master's CEO. Stickerbox uses voice-to-image technology to transform children's spoken ideas into printable stickers that can be colored, collected, and applied in the physical world. It encourages hands-on creativity while minimizing passive screen time, with ink-free technology that requires no ink or maintenance. The acquisition aligns with Spin Master's focus on developing new play experiences across its Toys, Entertainment, and Digital Games creative centers. The company sees Hapiko's platform as an opportunity to accelerate its vision for creative tools that help children turn their ideas and imagination into physical creations. "There's nothing like a child's imagination, how it sees the world and turns the everyday into magic," says Arun Gupta, CEO of Hapiko Inc. "We built Stickerbox as a springboard for that creativity, and by joining with Spin Master, we will have an even greater audience and platform for growth." Hapiko's Stickerbox platform could also serve as a foundation for future product extensions, expanding the technology beyond its current creative tool and into additional areas of open-ended play. Financial terms of the acquisition were not disclosed. This voice-powered sticker maker lets kids create and print endless sticker combinations with AI. It has guardrails and parents in mind with built-in filters and assurances that the device is not "always listening" to prevent unwanted content. Product facts. * MSRP: * $129.99 * Age: * 5+ * Manufacturer: * HAPIKO Katherine hill. Katherine is a writer and editor. She has more than a decade of experience crafting engaging content and managing editorial projects. She spends an inordinate amount of time looking for rare Care Bears and baseball jerseys online.
Spin Master, a global children's entertainment company, has reached a definitive agreement to acquire Brooklyn-based Hapiko Inc. The company is known for Stickerbox, a creative tool that uses child-safe AI to transform children's spoken ideas into printable stickers. Stickerbox has sold out 13 times since launching in late 2025. The product features voice-to-image generation, ink-free technology, and is COPPA-compliant, prioritising safety whilst minimising screen time. "By pairing Hapiko's platform with our track record of innovation, we can accelerate our vision for the future of play," said Christina Miller, Spin Master's chief executive officer. Spin Master, listed on the Toronto Stock Exchange, owns brands including PAW Patrol, Melissa & Doug, and Bakugan, and employs close to 2,500 people globally across nearly 20 countries.
Spin Master buys Stickerbox, the AI toy that sold out 13 times. Spin Master, the Canadian company behind PAW Patrol and Bakugan, announced on August 17 that it has signed a definitive agreement to acquire Hapiko Inc., the Brooklyn-based startup behind a small machine called Stickerbox. The deal is valued at somewhere between $35 million and $50 million and is expected to close later this month. What Stickerbox actually does. You say an idea out loud. A dinosaur wearing roller skates, a cat astronaut, a birthday cake with seventeen candles. Stickerbox uses voice-to-image technology to turn that spoken idea into a printable sticker you can peel off, colour in, collect, and stick on your water bottle. It is one of the rare AI products aimed at kids where the output lands in the physical world instead of staying trapped on a screen. The demand has been real. Since launching in late 2025, Stickerbox has sold out thirteen separate times. The privacy part matters. Hapiko built Stickerbox to be COPPA-compliant from the start, meaning it follows the US rules on collecting data from children under 13. For a device that listens to a child's voice, that is not a footnote. It is the whole question. Spin Master CEO Christina Miller framed the purchase around creativity, saying the company wants to "empower kids to bring their biggest ideas into the real world." Why a big toy company wanted this. Traditional toy companies have spent three years trying to work out what AI actually adds to play. Most answers so far have been chatbots in plush bodies. Stickerbox is a different bet: AI as a tool that helps a kid make something, rather than AI as a friend that talks back. That is a much easier idea to explain to a parent standing in a toy aisle. Kyra's take. I have been reviewing toys since I was five, and I have unboxed a LOT of things that promised to be "smart." Most of them were just a speaker with a face. This one is different, and I think it is because the AI does not pretend to be your friend. It just makes the thing you described. You are still the one with the idea. The COPPA-compliant bit is what I would look at first if I were a parent. I have been reading a lot about kids' data rules this year, and a voice-activated toy is exactly the kind of product where that either was designed in from day one or was bolted on later. Hapiko says day one. Now that Spin Master owns it, I would love to see them publish exactly what happens to a child's voice recording after the sticker prints. That is the follow-up question nobody has asked yet. Spin Master AI toys Stickerbox COPPA creative play Kyrascope Team Curating the latest toy news from India and around the world - because play matters. KyraScope'd love to hear from toy brands, manufacturers, and industry insiders. Submit your press release or news tip to its editorial team.
Ronnen Harary cofounded Spin Master in 1994, starting with a simple grass-seed toy. The company has since grown to generate $2.1 billion in revenue last year, representing major toy brands. In his new book, "No Experience Necessary," Harary argues that timing and youth were crucial to his success. "If you asked me to build Spin Master again, to do it all over from scratch, I couldn't," he writes, noting that even with his current capital and experience, recreating the company wouldn't be possible without the advantage of youth. Business Insider's Sarah E. Needleman interviewed Harary on Monday at 13:30 ET to discuss how he grew Spin Master and the toy industry.