Full-Time
Senior Associate
Video Investment, Adult Beverage Client
Posted on 9/26/2024
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
Junior, Mid
Chicago, IL, USA
- 1+ years of online/digital media planning and implementation expertise
- Acquisition and branding background and familiarity/proficiency with the following systems/tools:
- Mediaocean, MBox
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
- Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
- PowerPoint, Excel, Word
- Strong oral/written communication and negotiation skills
- Manage day-to-day planning and buying across a variety of digital programs
- Develop digital media plan recommendation based on integrated communication planning processes
- Connect with traditional planning and buying teams to ensure ideal synergy is delivered
- Negotiate and buy approved digital media plan programs
- Develop success metrics/measurement goals for all digital programs
- Report on and optimize digital programs on an ongoing basis
Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
- Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
- Stable leadership under Arthur Sadoun supports long-term strategic planning.
What critics are saying
- Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
- Eastern European expansion could face regulatory scrutiny and compliance challenges.
- Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
- The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
- Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.
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