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Full-Time

Senior Associate

Video Investment, Adult Beverage Client

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting
Consumer Software
Enterprise Software

Junior, Mid

Chicago, IL, USA

Category
General Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 1+ years of online/digital media planning and implementation expertise
  • Acquisition and branding background and familiarity/proficiency with the following systems/tools:
  • Mediaocean, MBox
  • Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
  • Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
  • PowerPoint, Excel, Word
  • Strong oral/written communication and negotiation skills
Responsibilities
  • Manage day-to-day planning and buying across a variety of digital programs, including:
  • Broadband video programs across the portals and a variety of niche content sites
  • Brand specific online plans (traditional online banners, sponsorships, etc.)
  • TV-centric digital/online extension sponsorships and integration programs
  • Advanced TV trial initiatives including interactive TV, VOD, etc.
  • Develop digital media plan recommendation based on integrated communication planning processes
  • Connect with traditional planning and buying teams to ensure ideal synergy is delivered
  • Negotiate and buy approved digital media plan programs
  • Develop success metrics/measurement goals for all digital programs
  • Report on and optimize digital programs on an ongoing basis

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.