Senior Associate

Job Description

Overview:  
The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients.  You will manage day-to-day planning and buying across a variety of digital programs, including: 

• Broadband video programs across the portals and a variety of niche content sites 

• Brand specific online plans (traditional online banners, sponsorships, etc.) 

• TV-centric digital/online extension sponsorships and integration programs 

• Advanced TV trial initiatives including interactive TV, VOD, etc. 

Role Objectives: 

• Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.) 

• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work 

• Develop digital media plan recommendation based on integrated communication planning processes 

• Connect with traditional planning and buying teams to ensure ideal synergy is delivered 

• Negotiate and buy approved digital media plan programs 

• Develop success metrics/measurement goals for all digital programs 

• Report on and optimize digital programs on an ongoing basis 

Qualifications

• 1+ years of online/digital media planning and implementation expertise 

• Acquisition and branding background and familiarity/proficiency with the following systems/tools: 

• Mediaocean, MBox 

• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc. 

• Third-party ad measurement and traffic tools (e.g. Integral Ad Science) 

• PowerPoint, Excel, Word 

• Strong oral/written communication and negotiation skills