Full-Time
Manager – TV/OTT Integrated Media
Posted on 4/16/2024
Meal kit delivery with chef-created recipes
Compensation Overview
$97,500 - $130,000Annually
Mid, Senior
New York, NY, USA
- 5-8 years of relevant professional experience
- At least 1+ years of team and/or agency management
- In-depth knowledge of Integrated media (must have Audio and TV/OTT experience, plus if worked across OOH)
- Background in eCommerce and/or subscription business models is a plus
- Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI)
- Expertise in both the US and Canada media markets is a plus
- Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing required
- Develop and implement data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs
- Accountable for best in class execution of media strategy in partnership with supporting internal and external partners
- Implement sound, sustainable processes, ensure accurate implementation of media buys, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set campaigns up for low risk, profitable returns
- Dynamically adapt to business needs with speed & agility
- Proactively identify and implement data driven optimizations on an ongoing basis to drive improvement WoW and MoM in identified KPIs
- Proactively evaluate and identify opportunities for incremental growth
- Innovate and lead new testing initiatives within Integrated Media (collaborating with other channels where relevant) to both validate performance and drive incremental growth
- Manage relationship(s) with external agencies as well as direct partners
- Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
- Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing
- Coach and manage two direct reports; retain and develop your team into top talent within the organization
- Keep the team on track to meet deadlines and goals; drive them to adapt when necessary
- Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approach across the full Integrated Media program
- Partner with Brand Strategy, Brand Creative and/or external partners to develop and implement robust creative strategy
- Continuously iterate and test to drive Response Rates, Communication / Creative and Audience Targeting strategies
HelloFresh is a esteemed meal kit delivery service catering to over 7.5 million active users worldwide. Recognized for its commitment to sustainability, HelloFresh employs innovative packaging solutions to minimize environmental impact, while ensuring the delivery of fresh, farm-sourced ingredients accompanied by chef-created recipes. This focus on quality, innovation, and sustainability makes HelloFresh an attractive workplace, particularly for those passionate about nutrition and ecological responsibility.
Company Stage
Pre-seed
Total Funding
$646.4M
Headquarters
Berlin, Germany
Founded
2011
6 month growth
↑ 8%1 year growth
↑ 21%2 year growth
↑ 61%Benefits
Competitive Salary & 401k
Generous Parental leave & Flexible PTO
Health, vision, & dental insurance
75% discount on HelloFresh Subscription
Snacks, coffee, & catered lunches
Company sponsored outings